i've engaged now what - a social advertising overview
Post on 21-Oct-2014
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Welcome to my featured presentation on Social Advertising at #getsocial11 a social media focussed event that happened in Dublin the 18th of November 2011 organised by @Techspectations an initiative of the Leadership, Innovation and Knowledge Research Centre at Dublin City University.TRANSCRIPT
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@tojuliusJulius Solaris
I’ve Engaged Now What???
by
meetjulius.com | juliussolaris.com | [email protected]
Now in TwitterScope!
Wednesday, 23 November 11
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@tojuliusJulius Solaris
I am talking to you willing to work with Social Media
1 minutes ago via #GetSocial11 Favorite Retweet Reply
Wednesday, 23 November 11
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@tojuliusJulius Solaris
I am talking to you, small business, willing to get social
2 minutes ago via #GetSocial11 Favorite Retweet Reply
Wednesday, 23 November 11
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@tojuliusJulius Solaris
I am talking to you, person that works in social, desperate to get some results
4 minutes ago via #GetSocial11 Favorite Retweet Reply
Wednesday, 23 November 11
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@tojuliusJulius Solaris
First: Some Thoughts about Strategy
5 minutes ago via #GetSocial11 Favorite Retweet Reply
Wednesday, 23 November 11
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@tojuliusJulius Solaris
RT @GuyKawasaki: Don’t focus on some kind of high-level strategy, no one really knows how to use social media yet...
6 minutes ago via #GetSocial11 Favorite Retweet Reply
Wednesday, 23 November 11
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@tojuliusJulius Solaris
RT @GuyKawasaki: Focus on tactics: Get more followers, make them happy, promote your stuff to them every once in a while...
7 minutes ago via #GetSocial11 Favorite Retweet Reply
Wednesday, 23 November 11
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@tojuliusJulius Solaris
RT @GuyKawasaki: That’s all you need to know about strategy right now. Read More http://j.mp/GKIStrategy
8 minutes ago via #GetSocial11 Favorite Retweet Reply
Wednesday, 23 November 11
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@tojuliusJulius Solaris
You can’t do without Engagement via @ExactTarget
9 minutes ago via #GetSocial11 Favorite Retweet ReplyWednesday, 23 November 11
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@tojuliusJulius Solaris
You can’t do without Engagement via @ExactTarget
9 minutes ago via #GetSocial11 Favorite Retweet Reply
Desperation
to Sell
-
+
Wednesday, 23 November 11
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@tojuliusJulius Solaris
The End Result is What Counts
10 minutes ago via #GetSocial11 Favorite Retweet Reply
Wednesday, 23 November 11
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@tojuliusJulius Solaris
What’s Your Objective?
11 minutes ago via #GetSocial11 Favorite Retweet Reply
Wednesday, 23 November 11
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@tojuliusJulius Solaris
Is it:- Traffic?- Revenue?- Awareness (Reach)?- Customer Satisfaction?
12 minutes ago via #GetSocial11 Favorite Retweet Reply
Wednesday, 23 November 11
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@tojuliusJulius Solaris
I’ll tell you one little secret that works: Social Advertising
13 minutes ago via #GetSocial11 Favorite Retweet Reply
Wednesday, 23 November 11
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@tojuliusJulius Solaris
It works for:- Traffic- Revenue- Reach
14 minutes ago via #GetSocial11 Favorite Retweet Reply
Wednesday, 23 November 11
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@tojuliusJulius Solaris
I have no audience I have little time I have limited resources Is this you?
15 minutes ago via #GetSocial11 Favorite Retweet Reply
Wednesday, 23 November 11
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@tojuliusJulius Solaris
What are my options?
B2C B2B
16 minutes ago via #GetSocial11 Favorite Retweet Reply
Wednesday, 23 November 11
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@tojuliusJulius Solaris
Good news, you are not alone:3.9$B spend forecast in 2012 by @eMarketer - http://j.mp/fb3usbn
17 minutes ago via #GetSocial11 Favorite Retweet Reply
Wednesday, 23 November 11
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@tojuliusJulius Solaris
Why is it so great?- Measurable- Accurate- Organic -> Free
18 minutes ago via #GetSocial11 Favorite Retweet Reply
Wednesday, 23 November 11
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@tojuliusJulius Solaris
Let’s look at a Case Study:Twitter
19 minutes ago via #GetSocial11 Favorite Retweet Reply
Wednesday, 23 November 11
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@tojuliusJulius Solaris
It’s Measurable: Sample
20 minutes ago via #GetSocial11 Favorite Retweet Reply
Wednesday, 23 November 11
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@tojuliusJulius Solaris
It’s Accurate:Sample
21 minutes ago via #GetSocial11 Favorite Retweet Reply
Wednesday, 23 November 11
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@tojuliusJulius Solaris
Delivers Organic Engagement @nielsenwire - http://j.mp/nielsencontext
22 minutes ago via #GetSocial11 Favorite Retweet Reply
Wednesday, 23 November 11
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@tojuliusJulius Solaris
In Real Life:
23 minutes ago via #GetSocial11 Favorite Retweet Reply
Wednesday, 23 November 11
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@tojuliusJulius Solaris
In Real Life:
Cost Per Acquisition can be 1/12 of traditional“social media campaigns”
24 minutes ago via #GetSocial11 Favorite Retweet Reply
Wednesday, 23 November 11
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@tojuliusJulius Solaris
Resourcesbusiness.twitter.com facebook.com/business linkedin.com/advertisingstumbleupon.com/adsads.youtube.com
25 minutes ago via #GetSocial11 Favorite Retweet Reply
Wednesday, 23 November 11
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@tojuliusJulius Solaris
In conclusion, social advertising is great to grow fast and accurately - it’s the new opt in!
26 minutes ago via #GetSocial11 Favorite Retweet Reply
Wednesday, 23 November 11
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@tojuliusJulius Solaris
Thank You ツ
27 minutes ago via #GetSocial11 Favorite Retweet Reply
Wednesday, 23 November 11
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@tojuliusJulius Solaris
Thank You ツ Wait!
27 minutes ago via #GetSocial11 Favorite Retweet Reply
Wednesday, 23 November 11
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@tojuliusJulius Solaris
Bonus: Google Ads
28 minutes ago via #GetSocial11 Favorite Retweet Reply
Wednesday, 23 November 11
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@tojuliusJulius SolarisConnect with
meetjulius.com
juliussolaris.com
Wednesday, 23 November 11