ivan brozović - “ciklus digitalnog marketinga u turizmu”

18
Digital marketing cycle in tourism May 2015

Upload: e-turizam-konferencija

Post on 04-Aug-2015

663 views

Category:

Marketing


0 download

TRANSCRIPT

Page 1: Ivan Brozović - “Ciklus digitalnog marketinga u turizmu”

Digital marketing cycle in tourism

May 2015

Page 2: Ivan Brozović - “Ciklus digitalnog marketinga u turizmu”

Creating the

demand

Satisfying the

demand

Booking The Experience

Sharing the

Experience

Page 3: Ivan Brozović - “Ciklus digitalnog marketinga u turizmu”

FIRST THINGS FIRST

BUSINESS GOALS

Page 4: Ivan Brozović - “Ciklus digitalnog marketinga u turizmu”

TRACKING AND MEASURING

SETTING UP ANALYTICS

Page 5: Ivan Brozović - “Ciklus digitalnog marketinga u turizmu”

Phase 1 - creating the demand -

DIGITAL MARKETING CYCLE IN TOURSIM

Page 6: Ivan Brozović - “Ciklus digitalnog marketinga u turizmu”

PHASE 1 – CREATING THE DEMAND

Page 7: Ivan Brozović - “Ciklus digitalnog marketinga u turizmu”

PHASE 1 – CREATING THE DEMAND

Page 8: Ivan Brozović - “Ciklus digitalnog marketinga u turizmu”

Phase 2 - satisfying the demand -

DIGITAL MARKETING CYCLE IN TOURSIM

Page 9: Ivan Brozović - “Ciklus digitalnog marketinga u turizmu”

PHASE 2 – SATISFYING THE DEMAND

Page 10: Ivan Brozović - “Ciklus digitalnog marketinga u turizmu”

PHASE 2 – SATISFYING THE DEMAND

Page 11: Ivan Brozović - “Ciklus digitalnog marketinga u turizmu”

Phase 3 - booking -

DIGITAL MARKETING CYCLE IN TOURSIM

Page 12: Ivan Brozović - “Ciklus digitalnog marketinga u turizmu”

PHASE 3 – BOOKING

Page 13: Ivan Brozović - “Ciklus digitalnog marketinga u turizmu”

Phase 4 - the experience -

DIGITAL MARKETING CYCLE IN TOURSIM

Page 14: Ivan Brozović - “Ciklus digitalnog marketinga u turizmu”

PHASE 4 – THE EXPERIENCE

Page 15: Ivan Brozović - “Ciklus digitalnog marketinga u turizmu”

Phase 5 - sharing the experience -

DIGITAL MARKETING CYCLE IN TOURSIM

Page 16: Ivan Brozović - “Ciklus digitalnog marketinga u turizmu”

PHASE 5 – SHARING THE EXPERIENCE

Page 17: Ivan Brozović - “Ciklus digitalnog marketinga u turizmu”

IN THE END…

CALCULATE YOUR ROI

Page 18: Ivan Brozović - “Ciklus digitalnog marketinga u turizmu”

www.degordian.com | www.facebook.com/degordian | www.twitter.com/degordian | linkedin: http://bit.ly/degordian

Thank you for your attention!

Ivan Brozović ACCOUNT MANAGER

[email protected]