Wham –

It’s who I am TVC

TVC opens on Chris Gayle strapping on his cricket gloves…

and stepping out of the locker room with his helmet in hand.

He’s walking down a corridor towards the stadium…

when he suddenly gets a call on his Wham mobile. We read ‘Niece Calling’ on the

screen.

Chris: Hey!!! What’s up?

We cut to a 15/16 year old girl dressed in a soccer uniform, as she sits on a bench in the

soccer grounds and speaks on her Wham mobile. This is just before the inter-college

game is about to start.

Niece (nervously): Hi

Chris: You ok?

Niece: Little nervous, that’s all. It’s a big game.

Chris chuckles and says: Same here. You want to do the chant together?

Niece: That would be nice.

Chris: Cool. Then let’s do it.

A light drum beat kicks in (a drum beat which will grow as Chris continues to speak).

The camera zooms in to get a close up of Chris’s feet as he marches boldly and begins

the chant.

Chris: I am the earth that quakes below your feet.

While this line is spoken we quickly cut to the feet of an enthusiastic flash mob as they

dance.

The camera then zooms out to get all of them into the frame.

Now we see a guy who’s talking to someone on his Wham mobile…

following which he cuts the call…

and joins the flash mob.

Chris: The flood, that washes over you.

We cut to a young guy shooting a video with the camera on his Wham mobile as a

friend cannonballs into the water.

A little water splashes over the phone as our man shooting the video laughs.

Chris: I am the fire that consumes.

We see 5 young filmmakers brainstorming in a small bedroom at 4 in the morning.

One of the girls in that group is seen placing an online order on her Wham mobile,

from a 24 hour pizza place.

Chris: I am the hurricane.

Here we cut to the first person view of a guy who’s about to bungee jump from a bridge.

He jumps and we see the wind blow hard against his face as he plummets.

A friend of his who’s next in line for the jump is seen taking pics (with her Wham mobile)

of the guy who just jumped.

Chris: A force of nature.

We cut to youngsters joining hands and holding up against water cannons of the police at

a protest. Some of them are holding up placards with ‘pro women’s safety’ lines on them.

Following which, we see one of the female protesters uploading a video of this, on a

Citizen Journalist Website.

Niece: So get out of the way.

We transition to a quick shot of Chris’s Niece gaining confidence as she says these words

out loud.

While the line is spoken we cut to the shot of an Indian Olympics Wrestler as he

crouches and gets ready to attack.

Chris: Or I’m going right through you.

We now see the wrestler attacking and overpowering his competition.

Following which, we quickly cut to Chris on the phone as he speaks the line, while the

music now builds to a crescendo.

Niece: Because with everything I am.

Chris: And everything I do.

Once again as the line is spoken we show a guy sitting in his room with headphones on,

as he uploads a picture of a doodle he has drawn.

Niece: I am bound to floor you.

We see the same kid who was doodling earlier, now standing in front of a 10 foot tall

mural version of his doodle.

Next we cut to Chris’ niece, as she gets up and walks toward her Pre-university

College soccer playground.

And then we show Chris on his mobile, approaching the stadium entrance, as the

cheers from the crowd get louder. The music is now at its loudest.

Chris: Wham!

Niece: It’s who I am.

Chris: You cool?

The music mellows down at this point.

Niece: Yeah.

Chris: Good luck.

Niece (Confidently): Won’t need it.

Chris laughs and says, “Bye” before cutting the call.

Now he slips on his helmet…

grabs his bat and runs out on to the field as the crowd cheers loudly.

(Close on the Wham logo.)