I T ’ S N O T W H AT Y O U S AY

H E L L O !

I F E E L Y O U R PA I N

A L L T H E A N S W E R S !

H E L L O !A G A I N

S E L F P R O M O T I O NIN THE CULTURAL (THEATRE/ARTS) SECTOR

A C T U A L E X A M P L E S ? W O W !

M O R E E X A M P L E S ! A M A Z I N G .

A N T H R O P O L O G YTHE MOVEMENT AND INTERACTION OF HUMANS IN AND AROUND SPACE

P R A C T I C A LMETHODS AND TECHNIQUES OF ATTRACTING, SEDUCING AND TURNING

THEM IN TO LOYAL LOVERS, I MEAN AUDIENCE MEMBERS

+

L I M B I C L O B EGETTING TO THE HEART OF THE MATTER, OR THE BRAIN…

L I M B I C L O B EGETTING TO THE HEART OF THE MATTER, OR THE BRAIN…

L I M B I C L O B EFINDING THE ‘PLEASURE ZONE’

L I M B I C L O B EFINDING THE ‘PLEASURE ZONE’

D I F F E R E N T K I N D O F P L E A S U R E Z O N ERICHMOND AVENUE, HOUSTON, TEXAS

A N T H R O P O L O G YTHE MOVEMENT AND INTERACTION OF HUMANS IN AND AROUND SPACE

H U M A N B E I N G(HOMO ERECTUS)

AT T R A C T I O N(GET THERE ATTENTION)

AT T R A C T I O N(GET THERE ATTENTION)

S E D U C T I O N(CONTINUE TO AROUSE THEIR INTEREST)

L OYA LT Y(KEEP GIVING THEM REASONS TO COME BACK FOR MORE)

P R A C T I S E W H AT Y O U

P R E A C H

S E R I O U S A RT

M O M T E S T

M O M T E S T

I T ’ S N O T W H AT Y O U S AY

W H Y ?

I've learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.

MAYA ANGELOU 1928-2014

I T ’ S N O T W H AT Y O U S AY

R E S P O N S I V E N O T R E A C T I V E

I T ’ S N O T W H AT Y O U S AYI T ’ S W H O S E W R I T I N G I TW H AT T H E Y ’ R E W R I T I N GW H E N T H E Y ’ R E W R I T I N GW H E R E T H E Y ’ R E W R I T I N GH O W T H E Y ’ R E W R I T I N G I T

T H E S TO RY A N A L O G Y(MMM… LUNCH)

BEGINNING

MIDDLE

ENDING

T H E S TO RY A N A L O G Y(MMM… LUNCH)

B E G I N N I N G(ATTRACTION: GET THERE ATTENTION)

B E G I N N I N G(ATTRACTION: GET THERE ATTENTION)

M I D D L E(SEDUCTION: CONTINUE TO AROUSE THEIR INTEREST)

E N D I N G(LOYALTY: KEEP GIVING THEM REASONS TO COME BACK FOR MORE)

B E G I N N I N G ART OF ATTRACTION

ENGAGING THE AUDIENCE

THE

IS ABOUTTHE

M I D D L E ART OF SEDUCTION

STIMULATING AND AROUSING THEIR INTEREST

THE IS ALL ABOUTTHE

E N D I N GLOYALTYKeeping momentum. Give them reasons to come back for more. Continued contact.

THE IS ABOUT

P R A C T I C A LMETHODS AND TECHNIQUES OF ATTRACTING, SEDUCING AND TURNING

THEM IN TO LOYAL LOVERS, I MEAN AUDIENCE MEMBERS

T H E C O N V E R S I O N F U N N E L(SOCIAL MEDIA ANTHROPOLOGY)

IMPRESSIONS

ENGAGEMENTS

CLICK-THROUGHS

NON-BOUNCE VISITS

CONVERSIONS

I N P R A C T I C E(SOCIAL MEDIA ANTHROPOLOGY IN ACTION)

SEEING A POST: FACEBOOK, TWEET, INSTAGRAM, YOUTUBE, ETC

CLICKING PLAY ON A VIDEO, SHARING A FACEBOOK POST, RETWEETING

CLICKING TO YOUR WEB SITE AFTER ENGAGING

SCROLLING/CLICKING THROUGH THE SITE

SIGNING-UP BUYING TICKETS

ETC.

D I G I TA L C H A N N E L S(SOCIAL MEDIA ANTHROPOLOGY IN ACTION)

D I G I TA L C H A N N E L S(SOCIAL MEDIA ANTHROPOLOGY IN ACTION)

PAID SEARCHYOU PAY FOR GOOGLE ADWORDS/PPC/GDN

ORGANIC SOCIALUSER FINDS YOU THROUGH A FRIEND SHARING YOUR CONTENT

PAID SOCIALTARGET ADVERTISING ON FACEBOOK, ETC.

ORGANIC SEARCHUSER FINDS YOU THROUGH THEIR OWN SEARCH

DISPLAY CLICKGOOGLE DISPLAY NETWORK (BANNERS - NASTY!)

EMAILHTML/TEXT EMAILS SENT TO DATABASE

DIRECTYOU TARGET INDIVIDUAL USERS - FRIENDS, NETWORK, ETC.

OTHER REFERRALSOMEONE CLICKS TO YOU VIA ANOTHER SITE THAT’S LINKING TO YOUR SITE.

E X A M P L E : @ F R O N T L O S J E N(WHERE IN THE WORLD?)

TWITTERFOLLOWERS: 256 DAYS ON: 1,441

E X A M P L E : @ F R O N T L O S J E N(ACTIVE HOURS FOR FRONTLOSJEN V FOLLOWERS)

E X A M P L E : @ F R O N T L O S J E N(ACTIVE HOURS FOR FRONTLOSJEN V FOLLOWERS)

E X A M P L E : @ F R O N T L O S J E N(ACTIVE HOURS FOR FRONTLOSJEN V FOLLOWERS)

E X A M P L E : @ F R O N T L O S J E N(SOCIAL AUTHORITY & GENDER)

E X A M P L E : @ F R O N T L O S J E N(SOCIAL AUTHORITY & GENDER)

E X A M P L E : @ F R O N T L O S J E N(SOCIAL AUTHORITY & GENDER)

E X A M P L E : @ F R O N T L O S J E N(SOCIAL AUTHORITY & GENDER)

W H AT D O E S T H I S L O O K L I K E ?(SOCIAL MEDIA STRATEGY: CASE STUDY)

T W I T T E R F O L L OW E R S(SOCIAL MEDIA STRATEGY: CASE STUDY)

A C T I V I T YFOLLOWERS V COMPETITOR ACTIVITY

S O C I A L M E D I A P L A N N I N G(SOCIAL MEDIA STRATEGY: CASE STUDY)

A T Y P I C A L W E E K(SOCIAL MEDIA STRATEGY: CASE STUDY)

P H OTO P O S T S(SOCIAL MEDIA STRATEGY: CASE STUDY)

V I D E O P O S T S(SOCIAL MEDIA STRATEGY: CASE STUDY)

T E X T O N LY P O S T S(SOCIAL MEDIA STRATEGY: CASE STUDY)

L I N K P O S T S(SOCIAL MEDIA STRATEGY: CASE STUDY)

L A U N C H T I M E L I N ECHANNEL LAUNCHES, ONGOING ACTIVITY

P R A C T I C A L : B E G I N N I N G ( AT T R A C T I O N )

P R A C T I C A L : M I D D L E ( S E D U C T I O N )

P R A C T I C A L : E N D I N G ( C O N T I N U E D C O N TA C T )

I T ’ S N O T W H AT Y O U S AYI T ’ S H O W T H E Y S AY I TWHOSE DOING WHAT, WHERE, WHEN AND WELL? (AND BADLY)

WA I T A M I N U T E , S T E V E !THE RSC HAS A TEAM OF PEOPLE AND BUDGET AND, AND, AND…

B R A C E ! B R A C E !REMEMBER WHEN I SAID I HAD A LEFTFIELD EXAMPLE?

W H AT D O Y O U K N OW, S T E V E ?GOOD POINT. WELL…

E N D I N G

E N D I N GCONTENT SHARED AFTER THE EVENT

E N D I N GCONTENT SHARED AFTER THE EVENT

E N D I N GCONTENT SHARED AFTER THE EVENT

E N D I N GCONTENT SHARED AFTER THE EVENT

R E M E M B E R T H I S ?

R E M E M B E R T H I S ?

I N C O N C L U S I O N

I N C O N C L U S I O NIT’S ABOUT CONSIDERING THE WHOLE EXPERIENCE; BEGINNING, MIDDLE AND THE ENDING

IT’S ABOUT AIMING FOR THE THE ‘PLEASURE ZONE’

IT’S ABOUT ATTRACTING, SEDUCING & LOYALTY

IT’S ABOUT CHANGING, ADAPTING AND BEING FLEXIBLE

IT’S ABOUT TRYING NEW THINGS

IT’S ABOUT NOT BEING TOO ARTY-FARTY

IT’S ABOUT NOT NECESSARILY LISTENING TO STEVE

IT’S ABOUT SETTING REALISTIC OBJECTIVES AND TARGETS

IT’S ABOUT WORK OUT HOW TO ACHIEVE THOSE TARGETS

BE A LOVER, NOT A BULLY.

T H A N K S , F O R S TAY I N G AWA K E .