"it’s not how good you are, it's how good you want to be" by paul arden
TRANSCRIPT
It’s not how good you are, it’s how good you want to be
Paul Arden – Ed. Phaidon
Your vision of where or who youwant to be is the greatest asset you
have.
Without having a goal it’s difficultto score.
How good do you want to be ?
Good VERY Good The best in your field The best in the world
Talent helps, but it won’t take you as far as ambition.
Everybody wants to be good, but not too many are prepared to make the sacrifices it takes to be great.
You must not confuse being good with being liked.
The only way to learn is through experience and mistakes.
« I want to be as famous as Persil Automatic »Victoria Beckham
Try to do the things that you’re incapable of.
Make your vision of where you want to be a reality.
Nothing is impossible.
Do not seek for Praise. Seek for criticism.
If you are involved in something that goes wrong, never blame others. Blame No one but yourself.
Excuses are useless. Result are priceless.
Under promise.Over delivery.
Don’t promise what you can’t deliver.
Give away everything you know and more will come back to you.
« Fail, fail again.Fail Better. »
Samuel Beckett
Don’t take ‘‘No’’ for an anwser.
When it can’t be done, do it. If you don’t do it, itdoesn’t exist.
The person who doesn’t make mistakes is unlikely to make anything.
It’s right to be wrong.
It’s wrong to be right.
Don’t be afraid of silly ideas.
If you are in deadlock, try to do the opposite of whatthe solution requires.
If you get stuck, draw with a different pen.
Don’t give a speech. Put on a show!
Invent a look and a layout that dramatize the productor service you’re selling without a regard for fashion.
Compose your ad from the weakest point.
Rough layout sell the idea better than pollished ones.
« Awards are merely badges of mediocrity »Charles Ives
Do not try to follow fashion.
You don’t have to be creative to be creative.
Lines (slogans) win business.
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