it's not all about google: searching for alternatives
DESCRIPTION
My talk at SASCon 2014 exploring alternative approaches to driving traffic for SEOs and online marketersTRANSCRIPT
@irishwonder SASCon, June 2014
In Search Of Alternatives
@irishwonder SASCon, June 2014@irishwonder
US (source: comScore)
Google Market Share
@irishwonder SASCon, June 2014@irishwonder
Worldwide (source: Statista)
Google Market Share
@irishwonder SASCon, June 2014@irishwonder
What do people do
online?
But!
@irishwonder SASCon, June 2014@irishwonder
What Do People Do Online?
@irishwonder SASCon, June 2014@irishwonder
What Do People Do Online?
@irishwonder SASCon, June 2014@irishwonder
Social Networks: a Google Killer?
© Statista 2014
@irishwonder SASCon, June 2014@irishwonder
Social Networks
© Statista 2014
@irishwonder SASCon, June 2014@irishwonder
Social Networks
© Statista 2014
@irishwonder SASCon, June 2014@irishwonder
Winning Strategy?
@irishwonder SASCon, June 2014@irishwonder
Wait a Minute… Page Likes ≠ Conversions!
@irishwonder SASCon, June 2014@irishwonder
Flexibility
@irishwonder SASCon, June 2014@irishwonder
Wow really?
If Done Right…
Source: jonloomer.com
@irishwonder SASCon, June 2014@irishwonder
Twitter Ads Catching Up
@irishwonder SASCon, June 2014@irishwonder
But It’s Not a Hit and Run Gig
Source: Marin Software whitepaper
@irishwonder SASCon, June 2014@irishwonder
What if You Can’t Be Arsed?
@irishwonder SASCon, June 2014@irishwonder
Time sensitive campaign Testing an affiliate offer Limited budget* Specific niche
(Try building a brand in pharma SERPs anyone?)
*Disclaimer: proper spam costs more than $5 and you’re likely better off knowing how to do it yourself if your concern is budget
What if You Can’t Be Arsed?
@irishwonder SASCon, June 2014@irishwonder
Spam as a business model
Spam, Spam, Spam
@irishwonder SASCon, June 2014@irishwonder
Complete Lack of Understanding
NOBODY understanding the blackhat business model would have ever said that
@irishwonder SASCon, June 2014@irishwonder
Benefits:◦ Relatively quick rankings◦ Scalable, manageable traffic
Risks:◦ No guaranteed minimum period of ranking (is
there ever?)◦ Manual reviews leading to manual cleanups◦ Algorithmic changes
But every change that makes one kind of spam impossible, makes 10 others possible!
The business model
@irishwonder SASCon, June 2014@irishwonder
Payday Loans 2.0
Does It Work?
10 days
@irishwonder SASCon, June 2014@irishwonder
You Bet It Works!
@irishwonder SASCon, June 2014@irishwonder
But It Can Get Nasty
@irishwonder SASCon, June 2014@irishwonder
What do you need Google for?
Finally…
@irishwonder SASCon, June 2014@irishwonder
Questions? Feel free to get in touch!
• [email protected]• Twitter: @irishwonder• Slideshare:
http://www.slideshare.net/irishwonder/• LinkedIn: linkedin.com/in/irishwonder• Blogs:
http://www.irishwonder.com/blog/ - general SEOhttp://www.irishwonder.syndk8.co.uk/ - darker areas