its eprimer module 14: emerging opportunities and challenges september 2013 intelligent...

ITS ePrimer Module 14: Emerging Opportunities and

Challenges

September 2013

Intelligent Transportation Systems Joint Program Office

Research and Innovative Technology Administration, USDOT

2U.S. Department of Transportation

Instructors

Eva Lerner-Lam, F. ITE, M.ASCE

President

Palisades Consulting Group

Tenafly, NJ, USA

Nathan E. Keyes, A.M.ASCE

Associate Researcher

Palisades Consulting Group

Tenafly, NJ, USA


Learning Objectives

Present an overview of a“strategic framework”for the “next generation”of ITSDescribe what drives emerging ITS applications Identify some potential“game changers”and the opportunities and challenges they present


Purpose

1.How does ITS fit into a society's efforts to achieve its vision and goals?

2.What emerging ITS applications can help?

3.What game changers can facilitate or threaten those applications?

4.How can we learn more about emerging ITS applications?


Introduction

Previous Generation of ITS: □Developed a National System Architecture, standards

and protocols□Focus was on INFRASTRUCTURE

Next Generation of ITS:□Consumer demand-driven□Rapid technology developments□Subject to disruptive “game changers”


A Strategic Framework for ITS

Vision Goals Applications Enabling Technologies Financial, Legal, Regulatory, Security, and Insurance

Regimes


Strategic Framework for ITS


A Framework for the Next Generation of ITS VISION: A prosperous, sustainable society, supported

by a multi-modal, integrated, intelligent transportation system operating with optimal efficiency and effectiveness within a system of systems


The Role of ITS in Achieving Society's Vision and Goals

(Lerner-Lam and Keyes)

Travelers


A Framework for the Next Generation of ITS GOAL: Make vehicles, infrastructure, and travelers

smarter to improve mobility and safety, save energy, and reduce society’s carbon footprint.


A Framework for the Next Generation of ITS Applications: Using Technology to Achieve Our Goals

□Infrastructure Applications□Vehicle Applications□Traveler Applications


The Emerging Role of the Entrepreneur as a Key Partner in the Development of ITS Applications

(Lerner-Lam)


A Framework for the Next Generation of ITS

Enabling Technologies: The Engines That Drive ITS Applications

Smartphones and crowdsourcing have made infrastructure-sourcedtraffic information obsolete.

Free data interface standard from Google® makes real-time transit data available to app developers.

Source: Waze Inc 2013

Source: Copyright Metropolitan Transportation Authority (used with permission)


A Framework for the Next Generation of ITS

Financial, Legal, Regulatory, Security, and Insurance Regimes


Emerging Opportunities and Challenges: Potential Game Changers

1. DSRC decisions by NHTSA in 2013 and 2014

2. Smart devices as probes and drones in the future connected transportation system

3. Location-Based Social Networking (LBSN)

4. Spectrum scarcity and future communications technologies (e.g., 5G, etc.)

5. Cloud Computing


Emerging Opportunities and Challenges: Potential Game Changers

6. Smart Driving Cars

7. High Market Penetration of Smart Devices with GPS

8. VMT-based User Fees for Transportation Facilities

9. Pay How You Drive (PHYD) Insurance Policies

10. Cyber Vulnerabilities


1. NHTSA's DSRC Decisions in 2013 and 2014

Why is this a game changer?


1. NHTSA’s DSRC Decisions in 2013 and 2014

What are the Opportunities and Challenges?


2. Smart Devices as Probes and Drones

Why are smart devices as probes and drones potential game changers?


2. Smart Devices as Probes and Drones

What are the Opportunities and Challenges?


3. Location-based Social Networking (LBSN)

Why is Location-based Social Networking apotential game changer?


3. Location-based Social Networking (LBSN)

What are the Opportunities and Challenges Presented by Location-based Social Networking?


4. Spectrum Scarcity and Future Communications Technologies

Why is Spectrum Scarcity a potential game changer?


4. Spectrum Scarcity and Future Communications Technologies

What are the Opportunities and Challenges of Spectrum Scarcity?


5. Cloud Computing

(Illustration by Sam Johnston)

Why is Cloud Computing a potential game changer?


5. Cloud Computing

(Illustration by Sam Johnston)

What are the Opportunities and Challenges posed by Cloud Computing?



Why are Smart Driving Vehicles a potential game changer?



What are the Opportunities and Challenges of Smart Driving Vehicles?



Why are Smart Devices with GPS game changers?



What are the Opportunities and Challenges of Smart Devices with GPS?



Why are VMT-based User Fees for Transportation Facilities a potential game changer?



What are the Opportunities and Challenges of VMT-based User Fees?



Why is this a potential game changer?



What are the Opportunities and Challengesfor PHYD Applications?



Source: http://ics-cert.us-cert.gov/images/figure1.jpg

Why are Cyber Vulnerabilitiesa potential game changer?



What are the Opportunities and Challengesof Cyber Vulnerabilities?

Source: http://ics-cert.us-cert.gov/images/figure1.jpg


Summary

The next generation of ITS builds on the foundations and tools established by the previous generation of ITS.

It will be driven by Vision and Goals, enabled by Emerging Technologies, undergirded by Insurance, Regulatory, and other Regimes, and demanded by an ever-growing population of Travelers seeking smarter ways to increase mobility.


Summary (cont’d)

Along the way, there will undoubtedly be sudden, unexpected events (“black swans”) that will create both opportunities and challenges for a broad community of transportation professionals in the public and private sectors

Anticipating these events, and staying nimble and willing to learn and adapt, will help the transportation professional stay ahead in this rapidly developing field.


References

Federal: http://www.its.dot.gov/ State: http://www.fl511.com/Map.aspx http://www.511ny.org/ http://www.dmv.org/tx-texas/travel/511.php http://www.511mn.org/ http://caltrans511.dot.ca.gov/nca/


References (cont'd)

Industry: http://www.itsa.org/industryforums/connectedvehicle http://www.youtube.com/watch?v=ridS396W2BY http://www.youtube.com/watch?feature=player_detailpage&

v=5XXypu3dVPM http://www.smart.yzi.me/


References (cont'd)

Academia: http://www.path.berkeley.edu/PATH/Publications/Media/FactSheet/index.html

http://www.umtri.umich.edu/expertiseArea.php?etID=11 http://www.its.umn.edu/


References (cont'd)

Professional Associations: American Association of State Highway Transportation

Officials:http://tig.transportation.org

Institute of Electrical and Electronic Engineers: http://www.comsoc.org/

Institute of Transportation Engineers: http://www.ite.org/standards/index.asp

International Bridge, Tunnel and Turnpike Association: http://www.ibtta.org/Tollways/List.cfm

Society of Automotive Engineers: http://training.sae.org/seminars/c1025/


References (cont'd)

Media: http://www.technologyreview.com/ http://www.engadget.com/ http://www.wired.com/ http://thinkinghighways.com/


Review Questions

1. What role can the next generation of ITS play in helping society to achieve its Vision and Goals?

2. What emerging developments may change the direction of current ITS policies and investments?

3. What sector is playing a much larger role in the next generation of ITS than it did in the previous generation?

4. How can a transportation professional stay up to date with rapidly evolving developments in ITS?

its eprimer module 14: emerging opportunities and challenges september 2013 intelligent...

Documents

generation of itsvision

generation of itsfinancial

generation of itsgoal

generation of itsapplications

system of systems

societys vision

disruptive game changers

insurance regimes