its all me, me, me me and my cv me and marketing me and my work

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Brigitte Kaltenbacher Its all ME, ME, ME ME and my CV ME and Marketing Me and my work 1/20

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Its all ME, ME, ME ME and my CV ME and Marketing Me and my work. 1/20. Its all ME, ME, ME Me and my CV Me and Marketing Me and my work Design approach Work samples. 2/20. Skills Client consulting, functional requirements collection and analysis - PowerPoint PPT Presentation

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Page 1: Its all ME, ME, ME  ME and my CV  ME and Marketing  Me and my work

Brigitte Kaltenbacher User experience consultant

Its all ME, ME, ME• ME and my CV

• ME and Marketing

• Me and my work

1/20

Page 2: Its all ME, ME, ME  ME and my CV  ME and Marketing  Me and my work

Brigitte Kaltenbacher User experience consultant

Its all ME, ME, ME

• Me and my CV

• Me and Marketing

• Me and my work

• Design approach

• Work samples

2/20

Page 3: Its all ME, ME, ME  ME and my CV  ME and Marketing  Me and my work

Brigitte Kaltenbacher User experience consultant

Skills 

• Client consulting, functional requirements collection and analysis

• User Journey design, Use Case analysis, & UI design, Usability evaluations

• Information Architecture , prototyping (paper/functional), usability testing

• Wire frames, Sitemaps, Interaction diagrams and flowcharts

Experience

15 years professional work in the areas of Internet publishing incl. E-Commerce, D-TV and

mobile internet solutions (6yrs+); Multimedia, TV production (8yrs), Print and advertising.

Markets

Media publishing, Internet publishing, Mobile / wireless solutions, Telecommunications

Countries:

Finland, Helsinki; UK, London; Australia, Melbourne; Austria, Salzburg; Germany: various

Blue Chips

BBJ, Elisabeth Arden, Ericsson, Microsoft, Nokia, Nomura, Orange, Opodo, Shell Finance

Me and my CV

3/20

Page 4: Its all ME, ME, ME  ME and my CV  ME and Marketing  Me and my work

Brigitte Kaltenbacher User experience consultant

Academic work and education 

Presentation conference HCI 2002,

Paper: Cultural readiness mobile service Finland vs UK

PhD candidate, Goldsmiths College, London, ongoing:

Research topic:

Cultural usability of internet interfaces; a critical view of HCI practices and procedures

MA Media and Communication, Goldsmiths University, London; 1999

Exploration of interactive applications and computer controlled environments

BA Information design, FH Augsburg, Germany; 1992

This course is not available in the UK. It is a multi-disciplinary course that derives from cognitive

science and design engineering, it investigates how to use design in functional ways to convey

information and meaning

Me and my CV

4/20

Page 5: Its all ME, ME, ME  ME and my CV  ME and Marketing  Me and my work

Brigitte Kaltenbacher User experience consultant

Its all ME, ME, ME

• Me and my CV

• Me and Marketing

• Me and my work

• Design approach

• Work samples

5/20

Page 6: Its all ME, ME, ME  ME and my CV  ME and Marketing  Me and my work

Brigitte Kaltenbacher User experience consultant

PRINT CONSUMER

TV CONSUMER

CinemaConsumer

Campaign message

Conventional media

Shooting message at consumer• Multi channel targeting of consumer• Redundancy of distribution spread

Me and Marketing 6/20

Page 7: Its all ME, ME, ME  ME and my CV  ME and Marketing  Me and my work

Brigitte Kaltenbacher User experience consultant

PRINT CONSUMER

TV CONSUMER

CinemaConsumer

Campaign message

Conventional media

Shooting message at consumer• Multi channel targeting of consumer• Redundancy of distribution spread

Strategy reversal

Internet isInteractive media

No passive consumerBut active user

Me and Marketing 7/20

Page 8: Its all ME, ME, ME  ME and my CV  ME and Marketing  Me and my work

Brigitte Kaltenbacher User experience consultant

PRINT CONSUMER

TV CONSUMER

CinemaConsumer

Campaign message

Conventional media

Shooting message at consumer• Multi channel targeting of consumer• Redundancy of distribution spread

navigation

search

Featured Linksi.e.

Homepage

user

Internet as medium

Put message where user can find it• careful information design; meta info, taxonomy• Redundancy of information access

Strategyreversal

Me and Marketing 8/20

Page 9: Its all ME, ME, ME  ME and my CV  ME and Marketing  Me and my work

Brigitte Kaltenbacher User experience consultant

How do users find sites?

Search engines 67%

Links from other websites 39%

Email messages 32%

Word of mouth 28%

Magazin ads 22%

Factors driving repeat visits

High quality content 75%

Ease of use / learning 68%

Quick download 66%

Updated frequently 54%

Incentives 14%

Me and Marketing 9/20

Page 10: Its all ME, ME, ME  ME and my CV  ME and Marketing  Me and my work

Brigitte Kaltenbacher User experience consultant

•'Fix it when broken' is costing UK firms a fortune

silicon.com

November 12, 2003

Companies are dogged by a 'fix it when broken' attitude towards

their IT solutions which is costing them millions of pounds each year.

Part of the problem is that companies still view preventive

maintenance as a cost rather than being able to think about it as in

investment.

http//www.silicon.com/management/itdirector/0,39024673,39116864,00.htm

•. An Australian insurance company had annual savings of A$

536,020

from redesigning its application forms, as te old ones resulted on an

average of 7.9 errors which made it necessary for staff to spend 1

hour per form to fix the errors. The usability process cost A$ 70,000 Usability engineering, p3, Jacob

Jielsen

Cost vs. investment

Me and Marketing 10/20

Page 11: Its all ME, ME, ME  ME and my CV  ME and Marketing  Me and my work

Brigitte Kaltenbacher User experience consultant

•Home page does not present users with a clear sense of what the

website offers.

•Users did not appreciate the purpose and usefulness of the service offer.

•Users found the sections complicated to use.

•Users did not understand the meaning of section headings that were

tested.

•The content area highlights information that is of limited interest to

small business users and potentially useful information is far less

prominent.

•Business services layout does not communicate value to users of specific

offerings.

Common mistakes

“I can’t see a point of focus. It’s just a page. My eyes are going everywhere.” Simon, user 4.

“It’s hard to get a quick impression…It’s confusing – there is so much information on there.” Diana, user 9.

Solution: Don’t overload the page with detail.

Categorise products and services in terms that the user will both understand and see benefit from,

such as ways to access your work remotely, or how to sell online. .

Me and Marketing 11/20

Page 12: Its all ME, ME, ME  ME and my CV  ME and Marketing  Me and my work

Brigitte Kaltenbacher User experience consultant

Its all ME, ME, ME

• Me and my CV

• Me and Marketing

• Me and my work

• Design approach

• Work samples

• Why me?

12/20

Page 13: Its all ME, ME, ME  ME and my CV  ME and Marketing  Me and my work

Brigitte Kaltenbacher User experience consultant

Design Develop Deploy Do it again

User centred design approach

Me and my work, design approach 13/20

Page 14: Its all ME, ME, ME  ME and my CV  ME and Marketing  Me and my work

Brigitte Kaltenbacher User experience consultant

Business objectives

• Peer group analysis

• Overall Strategy

Understand users

• Motivation of users

• Needs of users

• Level of users

• Steering groups

Action:

Outcome:

Online strategy

•Requirements Doc / online

Functional model

• User journey design

• Use case scenarios

• Information architecture

User testing

• Rapid prototype dev. I.e. paper prototype

• Iterative design

• Version control

Design Develop Deploy Do it again

User centred design approach

Framework

• Blueprints, IA maps, etc.

Site production

• Graphic design

• Web development

• Backend development

User testing

• Finished site

• Iterative design

Appropriate Flexible & scalable site

Site monitoring

• Traffic analysis

• Journey tracking

• Data mining

There is no such thing as a finished site anymore

Me and my work, design approach 14/20

Page 15: Its all ME, ME, ME  ME and my CV  ME and Marketing  Me and my work

Brigitte Kaltenbacher User experience consultant

Its all ME, ME, ME

• Me and my CV

• Me and Marketing

• Me and my work

• Design approach

• Work samples

• Why me?

15/20

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Brigitte Kaltenbacher User experience consultant

Me and my work, work samples 16/20

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Brigitte Kaltenbacher User experience consultant

Me and my work, work samples 17/20

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Brigitte Kaltenbacher User experience consultant

Me and my work, work samples 18/20

Page 19: Its all ME, ME, ME  ME and my CV  ME and Marketing  Me and my work

Brigitte Kaltenbacher User experience consultant

Its all ME, ME, ME

• Me and my CV

• Me and Marketing

• Me and my work

• Design approach

• Work samples

• Why me?

19/20

Page 20: Its all ME, ME, ME  ME and my CV  ME and Marketing  Me and my work

Brigitte Kaltenbacher User experience consultant

Why me? 

I combine

• solid production and hands on skills with consulting and management experience

• information architecture / functional design, UI design, planning, flowcharting

• academic background in terms of information design, media and communication

and usability

• I offer strong knowledge and interest in emerging Internet technologies &

architecture.

• I have delivered successful internet projects for multiple channels (internet, palm,

wap, handhelds, etc) and various target groups (b2c, b2b ).

• I am a mature conceptualist with leadership qualities, team skills and working

experience in five countries

• I am specialised in telecommunications since 1999 with on-site work for Nokia in

Finland

• Telco Blue chips beside Nokia include BT, T-mobile, Orange / FT & their business

partners

Why me 20/20