its all me, me, me me and my cv me and marketing me and my work
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Its all ME, ME, ME ME and my CV ME and Marketing Me and my work. 1/20. Its all ME, ME, ME Me and my CV Me and Marketing Me and my work Design approach Work samples. 2/20. Skills Client consulting, functional requirements collection and analysis - PowerPoint PPT PresentationTRANSCRIPT
Brigitte Kaltenbacher User experience consultant
Its all ME, ME, ME• ME and my CV
• ME and Marketing
• Me and my work
1/20
Brigitte Kaltenbacher User experience consultant
Its all ME, ME, ME
• Me and my CV
• Me and Marketing
• Me and my work
• Design approach
• Work samples
2/20
Brigitte Kaltenbacher User experience consultant
Skills
• Client consulting, functional requirements collection and analysis
• User Journey design, Use Case analysis, & UI design, Usability evaluations
• Information Architecture , prototyping (paper/functional), usability testing
• Wire frames, Sitemaps, Interaction diagrams and flowcharts
Experience
15 years professional work in the areas of Internet publishing incl. E-Commerce, D-TV and
mobile internet solutions (6yrs+); Multimedia, TV production (8yrs), Print and advertising.
Markets
Media publishing, Internet publishing, Mobile / wireless solutions, Telecommunications
Countries:
Finland, Helsinki; UK, London; Australia, Melbourne; Austria, Salzburg; Germany: various
Blue Chips
BBJ, Elisabeth Arden, Ericsson, Microsoft, Nokia, Nomura, Orange, Opodo, Shell Finance
Me and my CV
3/20
Brigitte Kaltenbacher User experience consultant
Academic work and education
Presentation conference HCI 2002,
Paper: Cultural readiness mobile service Finland vs UK
PhD candidate, Goldsmiths College, London, ongoing:
Research topic:
Cultural usability of internet interfaces; a critical view of HCI practices and procedures
MA Media and Communication, Goldsmiths University, London; 1999
Exploration of interactive applications and computer controlled environments
BA Information design, FH Augsburg, Germany; 1992
This course is not available in the UK. It is a multi-disciplinary course that derives from cognitive
science and design engineering, it investigates how to use design in functional ways to convey
information and meaning
Me and my CV
4/20
Brigitte Kaltenbacher User experience consultant
Its all ME, ME, ME
• Me and my CV
• Me and Marketing
• Me and my work
• Design approach
• Work samples
5/20
Brigitte Kaltenbacher User experience consultant
PRINT CONSUMER
TV CONSUMER
CinemaConsumer
Campaign message
Conventional media
Shooting message at consumer• Multi channel targeting of consumer• Redundancy of distribution spread
Me and Marketing 6/20
Brigitte Kaltenbacher User experience consultant
PRINT CONSUMER
TV CONSUMER
CinemaConsumer
Campaign message
Conventional media
Shooting message at consumer• Multi channel targeting of consumer• Redundancy of distribution spread
Strategy reversal
Internet isInteractive media
No passive consumerBut active user
Me and Marketing 7/20
Brigitte Kaltenbacher User experience consultant
PRINT CONSUMER
TV CONSUMER
CinemaConsumer
Campaign message
Conventional media
Shooting message at consumer• Multi channel targeting of consumer• Redundancy of distribution spread
navigation
search
Featured Linksi.e.
Homepage
user
Internet as medium
Put message where user can find it• careful information design; meta info, taxonomy• Redundancy of information access
Strategyreversal
Me and Marketing 8/20
Brigitte Kaltenbacher User experience consultant
How do users find sites?
Search engines 67%
Links from other websites 39%
Email messages 32%
Word of mouth 28%
Magazin ads 22%
Factors driving repeat visits
High quality content 75%
Ease of use / learning 68%
Quick download 66%
Updated frequently 54%
Incentives 14%
Me and Marketing 9/20
Brigitte Kaltenbacher User experience consultant
•'Fix it when broken' is costing UK firms a fortune
silicon.com
November 12, 2003
Companies are dogged by a 'fix it when broken' attitude towards
their IT solutions which is costing them millions of pounds each year.
Part of the problem is that companies still view preventive
maintenance as a cost rather than being able to think about it as in
investment.
http//www.silicon.com/management/itdirector/0,39024673,39116864,00.htm
•. An Australian insurance company had annual savings of A$
536,020
from redesigning its application forms, as te old ones resulted on an
average of 7.9 errors which made it necessary for staff to spend 1
hour per form to fix the errors. The usability process cost A$ 70,000 Usability engineering, p3, Jacob
Jielsen
Cost vs. investment
Me and Marketing 10/20
Brigitte Kaltenbacher User experience consultant
•Home page does not present users with a clear sense of what the
website offers.
•Users did not appreciate the purpose and usefulness of the service offer.
•Users found the sections complicated to use.
•Users did not understand the meaning of section headings that were
tested.
•The content area highlights information that is of limited interest to
small business users and potentially useful information is far less
prominent.
•Business services layout does not communicate value to users of specific
offerings.
Common mistakes
“I can’t see a point of focus. It’s just a page. My eyes are going everywhere.” Simon, user 4.
“It’s hard to get a quick impression…It’s confusing – there is so much information on there.” Diana, user 9.
Solution: Don’t overload the page with detail.
Categorise products and services in terms that the user will both understand and see benefit from,
such as ways to access your work remotely, or how to sell online. .
Me and Marketing 11/20
Brigitte Kaltenbacher User experience consultant
Its all ME, ME, ME
• Me and my CV
• Me and Marketing
• Me and my work
• Design approach
• Work samples
• Why me?
12/20
Brigitte Kaltenbacher User experience consultant
Design Develop Deploy Do it again
User centred design approach
Me and my work, design approach 13/20
Brigitte Kaltenbacher User experience consultant
Business objectives
• Peer group analysis
• Overall Strategy
Understand users
• Motivation of users
• Needs of users
• Level of users
• Steering groups
Action:
Outcome:
Online strategy
•Requirements Doc / online
Functional model
• User journey design
• Use case scenarios
• Information architecture
User testing
• Rapid prototype dev. I.e. paper prototype
• Iterative design
• Version control
Design Develop Deploy Do it again
User centred design approach
Framework
• Blueprints, IA maps, etc.
Site production
• Graphic design
• Web development
• Backend development
User testing
• Finished site
• Iterative design
Appropriate Flexible & scalable site
Site monitoring
• Traffic analysis
• Journey tracking
• Data mining
There is no such thing as a finished site anymore
Me and my work, design approach 14/20
Brigitte Kaltenbacher User experience consultant
Its all ME, ME, ME
• Me and my CV
• Me and Marketing
• Me and my work
• Design approach
• Work samples
• Why me?
15/20
Brigitte Kaltenbacher User experience consultant
Me and my work, work samples 16/20
Brigitte Kaltenbacher User experience consultant
Me and my work, work samples 17/20
Brigitte Kaltenbacher User experience consultant
Me and my work, work samples 18/20
Brigitte Kaltenbacher User experience consultant
Its all ME, ME, ME
• Me and my CV
• Me and Marketing
• Me and my work
• Design approach
• Work samples
• Why me?
19/20
Brigitte Kaltenbacher User experience consultant
Why me?
I combine
• solid production and hands on skills with consulting and management experience
• information architecture / functional design, UI design, planning, flowcharting
• academic background in terms of information design, media and communication
and usability
• I offer strong knowledge and interest in emerging Internet technologies &
architecture.
• I have delivered successful internet projects for multiple channels (internet, palm,
wap, handhelds, etc) and various target groups (b2c, b2b ).
• I am a mature conceptualist with leadership qualities, team skills and working
experience in five countries
• I am specialised in telecommunications since 1999 with on-site work for Nokia in
Finland
• Telco Blue chips beside Nokia include BT, T-mobile, Orange / FT & their business
partners
Why me 20/20