NoV.13-15 • ChicagoPresented by the Pr vate Labe Manufacturers Assoc at on

It’s a Store Brands

World

PLMAS 2011PRIVATE LABELTRADE SHOW

PLMAS 2011PRIVA E LABELTRADE SHOW

T

Show LocationPLMA’s 2011 Private Label Trade Show will be held at theRosemont Convention Center, only 10 minutes fromChicago's O'Hare International Airport. Conveniently locatedwithin walking distance or short shuttle bus rides frommajor hotels, the convention center provides exhibitorswith an easy-to-reach, efficient venue for trade shows.

Trade Show ScheduleFriday, November 11Booth Set-Up 8:00am - 6:00pmSaturday, November 12 Booth Set-Up 8:00am - 6:00pmSunday, November 13 Booth Set-Up 8:00am - 6:00pmSeminars & Workshops 2:00pm - 4:00pmOpening Night Reception 7:00pm - 8:00pmMonday, November 14Salute to Excellence 8:00am - 9:00amBreakfastTrade Show Floor Open 9:00am - 6:00pmTuesday, November 15 PLMA Live! Breakfast 8:00am - 9:00amTrade Show Floor Open 9:00am - 4:00pmWednesday, November 16 Booth Breakdown 8:00am - 1:00pm

Booth Assignments The trade show floor is divided into separate halls for foodand home and health. All booth assignments are on a first-come, first-served basis in order of receipt of application and payment, product eligibility and availability

of space.

Special Pavilions and SectionsThe show also features specialsections devoted to innovation,licensing and other industryservices as well as 15 nationaland regional pavilions. Consultyour PLMA representativeregarding these pavilions andsections.

Decoration and FurnishingsA full range of exhibit furniture, fixtures, electrical powerand other services can be rented from the official contractorusing forms which will be included in the contractor kit.Exhibitors may also use their own furnishings, subject totrade show rules and safety and fire regulations.

Official Program GuideAs a PLMA exhibitor, you get a free listing in the OfficialProgram Guide which includes company name, address,phone, website, email, product lines and exhibitorpersonnel. Advertising space is also available for companies who wish to promote their booth location or products.

PLMA Live! CoverageThe show is broadcast byvideo feed to hotels andmonitors throughout theexhibition halls as well ason the internet atwww.plmalive.com andwebsites of supportingtrade publications.PreliminaryRetail and WholesaleRegistrationList

Exhibitors receive a preliminary retailer and wholesaler list 30 days prior to the show to help arrange appointmentsin advance. A final list is available after the show to helpfollow up on contacts and arrange post-showappointments.

Show Preview Exhibitors are invited to announce new products on PLMA’sShow Preview, which is sent to all registered retail andwholesale visitors 30 days prior to the show.

New Product Expo®Exhibitors can also submit new products for display inPLMA’s New Product Expo®, which is located inside PLMA’sIdea Supermarket® and open during show hours.

PLMA Matchmaker™PLMA Matchmaker helps retailers and wholesalers arrangeappointments with exhibitors prior to the show. Exhibitorsreceive secure access codes prior to the show in order toparticipate.

Seminars and Special EventsExhibitor personnel receive free admission to PLMA’sOpening Night Reception, Salute to Excellence Breakfastand PLMA Live! Breakfast, as well as to all seminars andworkshops.

Exhibit RatesThe cost of exhibiting at PLMA’s 2011 Private Label TradeShow is extremely attractive, too. Choose from a variety ofin-line or island configurations. This year's member rates are:

1 booth (10' x 10') $ 2,500* 2 booths (10' x 20') $ 3,5003 booths (10' x 30') $ 4,5004 booths (10' x 40') $ 5,5006-unit island (20' x 30') $ 8,0008-unit island (20' x 40') $10,00010-unit island (20' x 50') $12,00012-unit island (20' x 60') $14,000

*Single unit price increases to $3,000 after Sept. 1. Non-members add surcharge based on maximummembership dues.

Trade show AT-A-Glance

RITE AID CORP.USA/SUPER D DRUGWALGREEN CO.

Mass MerchandisersDUCKWALL-ALCO STORESJ.C. PENNEYKMARTPAMIDASEARSSHOPKOSMART & FINAL STORESTARGETVARIETY WHOLESALERSWALMART STORES, INC.

Dollar Stores & DiscountersBIG LOTS STORESDOLLAR GENERAL CORP.DOLLAR TREEDOLLARAMAFAMILY DOLLARFRED’S, INC.JACK’S 99¢ STORES99¢ ONLYR. H. RENY

Club StoresBJ’S WHOLESALE CLUBCOSTCO WHOLESALEPRICESMARTSAM'S CLUB

Convenience StoresBP CONVENIENCE STORESCUMBERLAND FARMSHOLIDAY COMPANIESKUM & GOKWIK TRIPMAPCO7-ELEVENSHEETZSPEEDWAY AMERICASTUCKEY’STHORNTONSVALEROWAWAWILSON FARMS

MilitaryARMY AIR FORCE EXCHANGE SERVICE(AAFES)U. S. NAVY EXCHANGE

Specialty RetailersACE HARDWAREADVANCE AUTO PARTSBABIES 'R' USBALDUCCI'SBEST BUY

CHRISTMAS TREE SHOPSCITARELLACOST PLUS WORLD MARKETSDEAN & DELUCAFRESH DIRECTGNCH2O PLUSLOWE’SOFFICEMAXPEAPODPETCOPETSMARTSTAPLESSTEW LEONARD'STOYS 'R' USTRADER JOE’SULTATHE VITAMIN SHOPPEWHOLE FOODS MARKET

Co-ops & WholesalersAFFILIATED FOODS MIDWESTASSOCIATED GROCERS OF FLORIDAASSOCIATED WHOLESALE GROCERSASSOCIATED WHOLESALERS INC.BOZZUTO’S INC.C & S WHOLESALE GROCERSCARDINAL HEALTHCENTRAL GROCERSCERTCOCERTIFIED GROCERS MIDWESTCHAIN DRUG CONSORTIUMCHAIN DRUG MARKETING ASSOC.DIK DRUGGREAT LAKES WHOLESALEGROCERS SUPPLYHARVARD DRUGIGA, INC.KINRAYKRASDALE FOODSMCKESSON CORP.MCLANE COMPANYMERCHANT DISTRIBUTORSNASH FINCHPRIDE PRODUCTS CORP.ROUNDY’SSPARTAN STORESSUPERVALU INC.TOPCOUNIFIED WESTERN GROCERSVALU MERCHANDISERSWAKEFERN FOOD CORP.WESTERN FAMILY FOODS INC.WHITE ROSE FOODS

International RetailersAHOLDALL THE NATUREBRAVO SUPERMARKETSBUDGET FOOD STORESCADENA COMERCIAL OXXOCALLEJACANADIAN TIRECANDYLAND CARNE MARTCENCOSUD S.A.CGC JAPANCHEDRAUICOLES AUSTRALIACOMPANIA GALYCO-OP ATLANTICCO-OP ITALIA SCARLCORPORATION FAVORITACOST RIGHT LIMITEDCOSTCO WHOLESALE CANADAD & S/WALMART CHILEDAIRY FARM

DOLLARAMAE-MARTEMKE GROUPFARMACIA GUADALAJARAFARMACIAS AHUMADAFARMACIAS BENAVIDESFARMAHORROFEDERATED CO-OPERATIVESGIANT TIGER STORESGRANDE SUPERMARKETSGRUPO IDEAGRUPO PAO DE ACUCARGRUPO RAMOSH. Y. LOUIE CO.H-E-B MEXICOHUDSON’S BAY COMPANYICAINTERPROVINCIAL CO-OPITO YOKADO CO.JEAN COUTU GROUPKATZ GROUP CANADAKAUPAS HFLOBLAWSLOTTE MARTMEGA MARTMERCATODO S.A.METRO GAISANOMETRO RICHELIEUMICHAEL ROSSY LTEE.MONDOU LTEE.NONG HYUPNORTH WEST CO.PHARMASAVE DRUGS NATIONALPITUSA STORESPLAZA LAMAPROXIMPUREGOLD PRICE CLUBSAFEWAY CANADASAM'S CLUB BRASILSAM'S CLUB CANADASAM'S CLUB MEXICOSAMSUNG TESCO 7-11 JAPAN7-11 TAIWANSHOPPERS DRUG MARTSOBEYS INC.SOLO UN PRECIOSORIANASPAR INTERNATIONALSULTAN CENTERSUPER 99SUPER CENTROSUPER KOSHERSUPERMAXSUPERMERCADO CENTRALSVILUPPO DISCOUNT S.A.TESCOTIENDAS TRES BUNIMARCUNIPRIXWALDO’S DOLAR MART MEXICOWALMART ARGENTINAWALMART BRASILWALMART CANADAWALMART CENTRO AMERICAWALMART CHINAWALMART MEXICOWALMART PUERTO RICOWATSON DRUGSWOOLWORTHS AUSTRALIAWOOLWORTHS SOUTH AFRICA

* PLMA's retail and wholesale list isbased on attendance at past PLMA trade shows.

SupermarketsA & PAHOLD USAALBERTSON’SALDIANGELO CAPUTO’S FRESH MARKETSBAG 'N' SAVEBI-LOBIG Y FOODS, INC.BLOOMBRISTOL FARMSBROOKSHIRE BROTHERSBROOKSHIRE GROCERYDAVE'S SUPERMARKETSDELHAIZE USADEMOULAS SUPERMARKETSDIERBERGS MARKETSDOROTHY LANE MARKETSEL SUPERFAIRPLAY FOODSFAIRWAY MARKETSFOOD LIONFOODTOWNFRESH & EASY NEIGHBORHOODMARKETTHE FRESH MARKETGIANT EAGLEGIANT FOOD STORESGROCERY OUTLETHAGGENHANNAFORD BROS.HARRIS TEETERHARVEY’S SUPERMARKETSH-E-B GROCERY COMPANYHEINEN’S FINE FOODSHY-VEEINGLES MARKETSINTERNATIONAL AMERICAN SUPERMARKETSKOWALSKI’S MARKETSK-VA-TTHE KROGER CO.LOWES FOODSLUND FOOD HOLDINGSMEIJERNEW SEASONS MARKETPIGGLY WIGGLY CAROLINAPRICE CHOPPER/GOLUB CORP.PRICE RITE SUPERMARKETSPUBLIXRALEY’SSAFEWAY INC.SAVE MART SUPERMARKETSSAVE-A-LOTSCHNUCKSSEDANO'SSTATER BROS.STOP & SHOPSUNFLOWER MARKETSTHREE BEARS ALASKATOPS MARKETSTRADE FAIR SUPERMARKETSWEGMANS FOOD MARKETSWEIS MARKETSWESTERN BEEFWINCO FOODSWINN-DIXIE STORES

Drug ChainsBARTELL DRUGSCVS/CAREMARKDISCOUNT DRUG MARTDUANE READEHARMON STORESKERR DRUGMARC GLASSMANNAVARRO DISCOUNT PHARMACIES

Meet the Retailers and Wholesalers Who Attend the Show

Welcome to the Private Label Manufacturers

Association. It’s a big family, too. With more than 3,200member companies worldwide, PLMA is the only industryorganization devoted entirely to promoting the interests ofstore brands. Through its year-round programs andpublications, PLMA gives members the contacts andservices they need to compete effectively in today'smarketplace.

MEMBERSHIP PROFILEFounded in 1979, PLMA'smembership ranges from multi-national corporations to small family-owned suppliers. Their productsinclude food, beverages, snacks,health and beauty, household,kitchen, housewares, DIY, leisure andgeneral merchandise. Many membermanufacturers only do private label.Others are well-known brandmakers who also have private labelcapacity. Together, they formPLMA's Active Membership. Forbrokers and trade suppliers, there isPLMA’s Associate Membership. Forinternational companies, there is PLMA International Council.

TRADE SHOWS PLMA provides membermanufacturers with sellingopportunities around theworld. In addition to PLMA’sannual show in Chicago,PLMA presents the “World ofPrivate Label” InternationalTrade Show in May in Amsterdamin Europe. PLMA’s Shanghai PrivateLabel Fair in China in December ispresented in partnership with the ShanghaiInternational Sourcing Promotion Center.

CONFERENCES AND SEMINARS PLMA also presents conferences and events throughout the year that deal with current issues from marketing andconsumer trends to trade practices and legislative andregulatory concerns. These include PLMA’s Annual Meeting& Leadership Conference and PLMA’s WashingtonConference.

EXECUTIVE EDUCATION Members can also participate in PLMA's Executive Educationprogram, developed in conjunction with St. Joseph'sUniversity in Philadelphia. The program offers a 4-dayprogram of courses covering private label history, retailmarketing and merchandising, new product developmentand promotion.

RESEARCH ANDPUBLICATIONSPLMA provides members with keyintelligence data, too. In conjunctionwith The Nielsen Company, PLMApublishes the Annual Private LabelYearbook with market share data fromsupermarkets, drug chains and massmerchandisers. PLMA also regularlytracks consumer shopping behaviorin conjunction with GfK Research. To keep members informedthroughout the year, PLMAprovides members with the onlineE-Scanner newsletters.

PLMA.ORG PLMA Member Services arecoordinated through an exclusive

member service websitePLMA.ORG. These servicesinclude PLMA's InternetYearbook with Nielsenmarket share data for nearly700 product categories andsubcategories across all channels and ninegeographical regions on

a quarterly basis. Othermembers-only services include

access to PLMA’s Idea Supermarket,with research on products and packaging

of retailers around the world. Member username and password are available upon membership.

A UNIQUE ORGANIZATION FOR A UNIQUE INDUSTRYYou may belong to other trade associations, you may exhibitin other trade shows, but PLMA is unique. That is why it hasgrown bigger and bigger for 30 years. It’s a store brandsworld. Welcome to it.

Welcome to the PLMA Family

NoV.13-15 • ChicagoPresented by the Private Label Manufacturers Association

630 Third Avenue, New York, NY 10017 Telephone: (212) 972-3131 Fax: (212) 983-1382 E-mail: info@plma.com www.plma.com

PLMAS 2011PRIVATE LABELTRADE SHOW

PLMAS 2011PRIVA E LABELTRADE SHOW

T