itexpo (january 2014) - generating revenue with webrtc
DESCRIPTION
A presentation by Phil Edholm, Peter Dunkley (Technical Director, Crocodile RCS Ltd), Glen Gerhard (Sansay), Chad Hart (Dialogic). Presentation date 30-Jan-2013.TRANSCRIPT
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Service ProvidersGenerating Revenue with WebRTC
Phil EdholmPresident and PrincipalPKE Consulting
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WebRTC ImplementationsAdding WebRTC to Any Web Server
HTML & WebRTC APIVOIP RTP
Web Serverwith WebRTC
Control
SIP Signaling
SIP
Vendor A UC Platform with WebRTC Control
Vendor C UC Platform with WebRTC Control
WebRTC as an extension to existing networks of servers (Carriers)
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WebRTC – Threat or Opportunity?
Threat• Enables OTT services• Moves next generation
communications to a Web paradigm where the value of the PSTN “club” begins to go away
Opportunity• Extending services to a multiplicity
of devices• Become the representation service
on the new communications web• Packaged Services• Media Services• Network Impact
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WebRTC extension for VOLTE subscriber enabling multiple devices
WebRTC Use Cases for SP
Service Provider
The InternetAccess
Network
QOS for WebRTC operation
WebRTC access from mobile phones over LTE and RCS
WebRTC access from laptops, tablets, and other devices over LTE or access
WebRTC for friends, family and business partners
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Changes• U.S. Court of Appeals for the District of
Columbia Circuit today struck down the 2011 FCC Net Neutrality Regulations
• Verizon opposed the regulations saying, “that but for these rules we would be exploring those types of arrangements”…different service pricing models
• Opens the door to off-ISP services requiring added cost ISP services
• May have a big impact on SIP trunks and Cloud
Net Neutrality
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Our Panelists
• Peter Dunkley– Technical Director– Crocodile RCS
• Glen Gerhard– VP Product Management– Sansay
• Chad Hart– Sr. Director, Product Marketing– Dialogic
WebRTC is a technology not an application
• You are unlikely to generate revenue directly from WebRTC– Unless you are a WebRTC tool vendor
• WebRTC can help you generate revenue in other ways– Applications and services that were once too hard (expensive)
to implement are easier (cheaper) to implement– It can enhance your existing application or service
• Retain existing customers• Attract customers from competitors
– It can reduce your costs (cap-ex and op-ex)• For example, less infrastructure required in call centres
Email: [email protected]: @pdunkley
How to monetize WebRTC
Contact center services. New support/service agents (ala Mayday).
Home control via speech recognition. Control data channel to entertainment, security and appliances (ala Nest).
Distance learning/telemedicine. Lowers barrier to ad hoc collaboration and classroom evaluations.
Hosted PBX/UC services become easier and more secure. No licensing or development needed for softphone applications.
Application design consultants! Equipment vendors need to produce: Encryption/decryption
systems for offnet calling, massive video conferencing systems, control systems for M2M interfaces (or direct WebRTC to user).
Generating Revenue with WebRTC
• New communications services• Contact center• Industry verticals – finance, auto, retail, healthcare, etc.
• Enhancing existing services• Reduce churn and prolonging voice & messaging
• “Developer” services• Infrastructure-as-a-Service – Gateways, TURN,
transcoders, media servers• Platform-as-a-Service – developer friendly API exposure
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QuestionsAnd
Discussion
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T hank YouandQ uestions
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Questions
• What services will have less value if WebRTC becomes a major impact?• What services will increase in value?• Is the money in control or media or both?• How will monetization occur, directly to the consumer or through the
application provider?• Does WebRTC and real-time lead to tiered pricing and other
opportunities?• Is media service a big play?• What will the impact be if carriers drop prices to compete with
WebRTC OTT players? (similar to your tiered pricing question)• What are the economic opportunities to connect/federate the
WebRTC islands?