iterative design 101: strategery! #hewebne
DESCRIPTION
TRANSCRIPT
![Page 1: Iterative Design 101: Strategery! #hewebne](https://reader034.vdocuments.mx/reader034/viewer/2022051412/54c655654a7959b1098b4690/html5/thumbnails/1.jpg)
Iterative Design 101
HighEdWeb New England - 2014
Development
![Page 2: Iterative Design 101: Strategery! #hewebne](https://reader034.vdocuments.mx/reader034/viewer/2022051412/54c655654a7959b1098b4690/html5/thumbnails/2.jpg)
@shelleykeith
Director of Digital Communications
University of Mary Washington
o10 years .edu
oSmall biz ecommerce
oProject management
oStrategery
oProcess and purpose
oMe <> designer
![Page 3: Iterative Design 101: Strategery! #hewebne](https://reader034.vdocuments.mx/reader034/viewer/2022051412/54c655654a7959b1098b4690/html5/thumbnails/3.jpg)
HiPPO: a definition
Highest Paid Person’s Opinion
![Page 4: Iterative Design 101: Strategery! #hewebne](https://reader034.vdocuments.mx/reader034/viewer/2022051412/54c655654a7959b1098b4690/html5/thumbnails/4.jpg)
Low Hanging Fruit
oFitness for useo navigation
o content
o relevant imagery
o10-second test
oSearch engine friendly
oAnecdotal feedback, user tests, analytics
oF-pattern
![Page 5: Iterative Design 101: Strategery! #hewebne](https://reader034.vdocuments.mx/reader034/viewer/2022051412/54c655654a7959b1098b4690/html5/thumbnails/5.jpg)
F-Pattern Test
![Page 6: Iterative Design 101: Strategery! #hewebne](https://reader034.vdocuments.mx/reader034/viewer/2022051412/54c655654a7959b1098b4690/html5/thumbnails/6.jpg)
Let’s talk iteration
![Page 7: Iterative Design 101: Strategery! #hewebne](https://reader034.vdocuments.mx/reader034/viewer/2022051412/54c655654a7959b1098b4690/html5/thumbnails/7.jpg)
Undergraduate Admissions
![Page 8: Iterative Design 101: Strategery! #hewebne](https://reader034.vdocuments.mx/reader034/viewer/2022051412/54c655654a7959b1098b4690/html5/thumbnails/8.jpg)
Admissions Landing Page – 1st iteration
![Page 9: Iterative Design 101: Strategery! #hewebne](https://reader034.vdocuments.mx/reader034/viewer/2022051412/54c655654a7959b1098b4690/html5/thumbnails/9.jpg)
Iterative Design – 2nd iteration
![Page 10: Iterative Design 101: Strategery! #hewebne](https://reader034.vdocuments.mx/reader034/viewer/2022051412/54c655654a7959b1098b4690/html5/thumbnails/10.jpg)
Iterative Design – iteration 3
![Page 11: Iterative Design 101: Strategery! #hewebne](https://reader034.vdocuments.mx/reader034/viewer/2022051412/54c655654a7959b1098b4690/html5/thumbnails/11.jpg)
Iterative Design - Now we're getting somewhere
![Page 12: Iterative Design 101: Strategery! #hewebne](https://reader034.vdocuments.mx/reader034/viewer/2022051412/54c655654a7959b1098b4690/html5/thumbnails/12.jpg)
Another Iteration.
![Page 13: Iterative Design 101: Strategery! #hewebne](https://reader034.vdocuments.mx/reader034/viewer/2022051412/54c655654a7959b1098b4690/html5/thumbnails/13.jpg)
Always Be Iterating
![Page 14: Iterative Design 101: Strategery! #hewebne](https://reader034.vdocuments.mx/reader034/viewer/2022051412/54c655654a7959b1098b4690/html5/thumbnails/14.jpg)
Helpful Links. LOLZ.
![Page 15: Iterative Design 101: Strategery! #hewebne](https://reader034.vdocuments.mx/reader034/viewer/2022051412/54c655654a7959b1098b4690/html5/thumbnails/15.jpg)
“Helpful” Links. Realz.
![Page 16: Iterative Design 101: Strategery! #hewebne](https://reader034.vdocuments.mx/reader034/viewer/2022051412/54c655654a7959b1098b4690/html5/thumbnails/16.jpg)
Actually helpful.
![Page 17: Iterative Design 101: Strategery! #hewebne](https://reader034.vdocuments.mx/reader034/viewer/2022051412/54c655654a7959b1098b4690/html5/thumbnails/17.jpg)
My Thought Process…
o The web is your largest, most utilized and most versatile communications tool.
o Use the resources you have to gain maximum value.o Blogs, social media, student generated content,
campus event coverage, traditional media coverage, etc.
o Content, content, content.
![Page 18: Iterative Design 101: Strategery! #hewebne](https://reader034.vdocuments.mx/reader034/viewer/2022051412/54c655654a7959b1098b4690/html5/thumbnails/18.jpg)
Working with HiPPOs.
oFocus on measurable goals. Define success. Evaluate constantly.
oUse your data. Promote your wins. Build capital. Be the expert.
![Page 19: Iterative Design 101: Strategery! #hewebne](https://reader034.vdocuments.mx/reader034/viewer/2022051412/54c655654a7959b1098b4690/html5/thumbnails/19.jpg)
Questions?