Iterative Co-DiscoveryDesigning Business Solutions with

UX@MikeKopac

k

What is your biggest challenge?

As a UX Designer or UX Team?

I want to work better

with non-UX’ers

“Simple can be harder than complex. You have to work hard to get your thinking clean and make it simple. But it’s worth it in the end, because when you get there you can move mountains.” – Steve Jobs

Break your problems down

into simple building blocks

User GoalUser Tasks > User Tasks > User Tasks

• Product:– “Look, they need a way to purchase their items.”– “Everybody else in our space keeps this process

extremely simple. Make sure it’s like that.”– “We need our CRM to be integrated so we can

send out follow-up marketing material.”

• Business:– “We need to know what is in each order so we can

prepare it.”– “It needs to notify order fulfillment with what they

are grabbing and who its going to, how fast.”– “Marketing wants metrics on everything the

customer buys.”

• Technology:– “Please tell me you know what the hell the people

upstairs want.”

Put it all in the context of the user

Purchase ItemsIndicate ready to purchase > Enter Billing Info >Enter Shipping Info >Receive Confirmation of Purchase

This is all that should be in your UI

Translate into

Testable Design

Eliminate User Ambiguity

Now Determine Technology Needs

Scope of MVP

What users need

What technolog

y needsProduct Vision

Designed

Release MVP, Iterate to Vision

@MikeKopackwww.mikekopack.net