iterating - innovation practice
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ITERATINGTendayi Viki
Founder and Principal Consultant
The pace of change in the business world has increased rapidly. Software is eating the world.
In the latest turn of its wheel, strategy becomes
about how to make existing institutions as
innovative as startups…
Walter Kiechel III
It is important for large companies to learn how innovation really works and avoid engaging in
innovation theatre.
The SegwayAn Innovation Failure
Developed using the waterfall method,
the Segway story is a lesson about the
hidden assumptions in any project.
IteratingPrinciples and Practices
In a great modern organization it is every employee’s right to know that
the thing they are working on matters to somebody other than their boss.
Eric RiesAuthor – The Lean Startup
Iterating is a method of systematically searching for
customer value and a sustainable business model.
Iterating applies the scientific method to innovation to help
teams learn fast.
Iterating can be used to answer two key
questions:
Can it be done? Should it be done?
Capture Idea
Identify Assumptions
Prioritize Assumptions
Brainstorm Tests
Falsifiable Hypotheses
Get Out Of The Building
Capture Learnings
Make Decisions
It’s not iterating if you do it only once…
Talk to customers. Then get them to
do something.
Triangulate Methods
Speed is vital…
A slow iterative process is not distinguishable from waterfall.
Stuart Eccles
Iterating is NOT the same as
incrementing…
Be comfortable sharing rough versions of your work.
Use sketches and prototypes.
If you freeze an idea too quickly you will fall in love with it.
Refine it too quickly and you become attached to it.
The crudeness of early models in particular is very deliberate.
Jim Glymph
You don’t want to optimize too soon.Before validating customer value.
Breakdown silos.
Cross-functional collaboration is key.
Use Innovation Accounting
The ultimate arbiter of value is the customer.
Get out of the building early and often.
www.thecorporatestartupbook.com