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Apps 2015: a legal odysseyClaudia JeleaLawyer. Trademark AttorneyJlaw.ro / ipboutique.ro claudiajelea

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For consumers, IT developers are today’s magicians.

But, wait a sec… …is it really easy-peasy for them?

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© Jim Davis, creator of Garfield

There was this thing called…oh, yes, the law.

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Launching.

© bingsang on deviantart Creative Commons 3.0 License (Attribution-Noncommercial-No Derivative)

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legal issues in apps.

• IP tailored to the software industry

• Contractual arrangements• Privacy & Personal data

nkC

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IP in software (1)

•Apps•Source code, object code •Software is a literary work Seriously. Law says it.

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IP in software (2)

•What rights in an app? •Who owns it? •When & how to protect it?

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Protect IP in software (3)

Copyright Design Trademarks Domain names Trade secrets Databases Know-how Patents

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Contracts

• Outsourcing, employees, sub-contractors• License for end-user (EULA, Ts&Cs)• Reseller contracts • Contracts with platform providers• Others

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Privacy. Personal data (1)

Hot topic: how much of users’ data is leaked to app owners / advertisers?

Does your app collect my data?

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Privacy. Personal data (2)Privacy Policy: • customized, not copy-paste• “privacy by design” concept• users’ informed consent• special rules for sensitive data (kids’ data, medical and health data, etc.)

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Privacy. Personal data (3)–v

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Takeaway.• IP matters in the software industry• M&A deals may fail due to IP clauses• May not monetize the app if not privacy-friendly• Stand out from the crowd: go with compliance!• Do your magic, but also invite the law in. Or it will break in.

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THANK YOU!E-mail: claudia.jelea@jlaw.ro

claudiajelea

www.jlaw.rowww.ipboutique.ro

ipboutique.legal

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Q&AThey say questions are guaranteed in life. Answers aren’t.