itc product mix
TRANSCRIPT
Presented By:
Mohit GaganAnup
Namrata Suneel
ITC LimitedEnduring Value
HISTORY
• ITC was incorporated on August 24,1910 under the name of IMPERIAL TOBACCO COMPANY of India ltd’.
• In 1974 company’s name was changed to INDIAN TOBACCO COMPANY LTD.
• From September 18,2001, company’s name has effectively become ITC Ltd.
ABOUT THE COMPANY…
Diversified group of companies with operations in various industry segments from cigarettes to apparels.
Annual turnover is of the order US$2.4 billion
One of the largest retailing network in the country
Ranked 8th in the ET 500 survey.
Products –Cigarettes, hotels, apparels, paper, etc.
ITC IS RATED AMONG THE
World's Most Reputable
Companies by Forbes magazine
India's Most Valuable
Companies by Business Today.
among Asia's 50 best performing companies
by Business Week
India's `10 Most Valuable (Company)
Brands', by the Economic Times.
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HOTELS & I.T.
FMCG & CIGRATES
Agri Business PAPERBOARD & PACKAGING
Product Mix of ITC LtdFMCG
Cigarettes
Foods
Lifestyle Retailing
Education & Stationary
Safety Matches
Agarbaties
Hotels Paper boards & Packaging
Paper Boards
Packing
IT Agri-Business
Leaf Tobacco
Agri Commodities
e-Choupal
Hotels & Tourism
1.ITC made its entry into the HOTELS business in 1975 from chennai.2.It consists of over 70 hotels across India 3.These include super deluxe and five star hotels, heritage palaces, havelis and resorts and full service budget hotels.
ITC’s Hotel Business
Category Brand PositioningLuxury ITC Hotel: Luxury Collection "Mansions of Luxury"Upper upscale WelcomHotel: Sheraton "Passion for Quality"Upscale - mid-scale Fortune Hotels "Promise of True Value"Heritage WelcomHeritage "Unique Experiences"
FMCG PRODUCTS
1. CIGARETTES2. FOODS3. LIFESTYLE
RETAILING4. PERSONAL CASE5. EDUCATION AND
STATIONARY6. SAFETY MATCHES 7. AGARBATTIS
FMCG - Cigarettes
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1.Market leader in India.
2.Highly popular portfolio of brands includes Insignia, India Kings, Classic, Gold Flake, Silk Cut, Navy Cut, Scissors, Capstan, Berkeley, Bristol and Flake.
3.Extensive FMCG distribution network
1.Direct servicing of 85000 markets &
2.Nearly two million retail outlets
ITC’s Cigarettes Business
Upper Class Brands: Insignia, India Kings and Classic, Berkeley
Middle Class Brands: Gold Flake, Silk cut and Navy cut, & Scissors
Lower Class Brands: Bristol, flake, & Capstan.
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FOODSThe Foods business is today represented in 4
categories in the market. These are: 1. Ready To Eat Foods 2. Staples 3. Confectionery 4. Snack Foods
1. Kitchens of India –pickles, masalas, curry pastes, ready made foods
2. Aashirvaad – atta, salt, paste, chilli powders
AASHIRWAD
FLOUR SPICES INSTANT MIXES
Aashirwaad Chilli powder Gulab jamunSelect atta Turmeric Rava idliChakki atta Ccoriander Rice idli Pickle mirch Rice dosa Khaman dhokla Rasmalai Vada mix
KITCHEN OF INDIA
CURRY PASTES CONSERVES CHUTNEYS BIRYANIS DESERTS
Butter chicken Strabbery & mint Shredded mango Noormahal Jodhpuri Fish curry Pineapple & green Mango & jeera Bohri Moong dalDum Aloo pepper Mango & garlic Yakhni Pulav halwa Apple & Cinnamon Awadhi badam
halwa
3.Sunfeast – biscuits, cakes, pasta
4.mint-o – toffees-
5.Candyman – eclairs, fruity, different flavours
6.Bingo! – chips and snacks
FOODS
Mint Candyman
Minto cool blue Fruit funMinto fresh Butter scotch licksOrange mint EclairsLemon mint Natkhat mango Natkhat guava Mango links Cofitino
SUNFEAST
BISCUITS
SPECIAL SNACKY GLUCOSE DREAM-CREAM MARIE GOLDEN BAKERY FIT-KIT
Butter Chilli Orange Choco Orange Coconut VitaminCashew flakes Milky magic Vanilla Butter nut
MultigrainCrunchy Classic Nice Orange Butter scotchCoconut salted Milk cream
PASTA: MASALA FLAVOUR: Cheese, pizza, chicken, & benne vita
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LIFESTYLE RETAILING
WILLS LIFESTYLE- “THE FASHION DESTINATION”
INCLUDES-Wills Classic work wear ,Wills Sport relaxed wear, Wills Clublife evening wear
,Wills Signature, John Players
LIFE STYLE RETAILING
WILLS LIFE STYLE
• Wills Classic• Wills Sports• Wills Clublife• Wills Signature• John Players
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PERSONAL CARE Products- Fragrances, shampoos, shower gels,
conditioners, beauty bath soaps.
ITC's Personal Care portfolio under the 'Essenza Di Wills', 'Fiama Di Wills', 'Vivel Di Wills' 'Vivel UltraPro', 'Vivel' and 'Superia' brands has received encouraging consumer response and is being progressively extended nationally.
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PERSONAL CARE
VIVEL D’WILLS ESSENZA ‘WILLS SUPERIA FIAMA D’WILLS
SOAPS EVERYDAY MILD
SHEER RADIANCE SHEER CREAM AQUA BALANCE SOAPS YOUNG GLOW FRAGNANT FLOWER SILKY STRONGSATIN SOFT SOFT SANDAL
SHAMPOO
SHINY BLACK
VIBRANT GREEN
SHAMPOO
SHINE & GLOW SOFT & FRESH
EDUCATION AND STATIONARY
1.ITC’s stationery Brands are marketed as “Classmate” and “Paper Kraft”.
2.Expressions Greeting Cards.
3.CLASSMATE-India’s truly largest National brand
SAFETY MATCHES AND AGARBATTIS
1. Include popular brands like Mangaldeep,
2. Aim, Aim Mega and Aim Metro.
ITC’s Information & Technology Business
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1.ITC InfoTech, a global IT services company, is today one of India’s fastest growing IT and ITES service providers.
2.Providing outsourced IT solutions and services to leading global customers.
3.ITC InfoTech has a strength of over 2,000 employees and delivery centers across North America, Europe and
4.Asia-Pacific that serve Fortune-listed companies in 42 countries.
5.ITC InfoTech conforms to the highest standards in international process Quality.
Paperboards, Paper&
Packaging
ITC’s Paperboard business
1.ITC's Paperboards business has a manufacturing capacity of over 360,000 tones per year.
2.India's market leader across all carton-consuming segments including cigarettes, foods, beverages any many more.
3.ITC is a front-runner in introducing environment-friendly Elemental Chlorine Free (ECF) technology
4.It is the first-mover in the field of collecting and recycling post-consumer waste from residential localities, corporate and educational institutes
ITC's Paperboard products include : 1. packaging boards - coated folding box
boards, 2. solid bleached sulphate boards,3. white lined chipboards,4. liquid packaging boards, 5. poly extruded coated boards for food and barrier packaging 6.cast coated papers and boards
Agri Businesses
1. ITC's International Business Division ( IBD) is the country's second largest
exporter of agri-products with exports of over Rs. 1000 Crores (Rs. 10 billion).
2.IBD domestic sales of agri-products are in excess of Rs. 1500 Crores (Rs. 15 billion).
ITC’s Agri-Business
IBD currently focuses on exports of : 1. Feed Ingredients – Soyameal
2. Foodgrains - Rice (Basmati & Non Basmati), Wheat, Pulses
3. Edible Nuts - Sesame Seeds, HPS Groundnuts, Castor oil
4.Marine Products - Shrimps and Prawns
5.Processed Fruits - Fruit Purees/Concentrates, IQF/Frozen Fruits,
Organic Fruit Products, Fresh Fruits
6.Coffee & Spices - Coffee, Black Pepper, Chilly, Turmeric, Ginger, Celery and other Seed Spices
ITC’s E-choupal
1.IBD starts e-choupal for the Indian formers:
Over 38000 villages linked through around
6400 e-Choupals
Servicing over 3.5 million farmers
Formers sell their products directly to the
company
• 12 ‘Choupal Saagars’ operational; 8 more to be
launched shortly (40 nos. over the next 18 months)
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e-Choupale-Choupal
1.To Tackle ChallengesFragmented farms
Weak infrastructure
Involvement of various intermediaries
2.e-Choupal unshackles
low investment low productivity weak market
orientationlow value addition low margin low risk taking ability
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Dominance & Revenue Segment Dominance Contribution
Revenue PBIT
Cigarettes 70% share 77.0% 87.7%
Paperboards & Packaging
No.1 in Asia 7.3% 10.7%
Agri business 1 largest exporter in Asia
7.0% 3.7%
Hotels
FMCG(others)
ITC group Rank No.2
20% Share of Greeting Market , Aashirvad Atta is No.1 in it’s Segment
4.3% 5.4%
4.4% -7.5%
The BCG Matrix for ITC Ltd.Stars•Hotels•Paperboards/ Packaging.•Agri business.
?•FMCG- Others
Cows•FMCG-Cigarettes
Dogs • ITC Infotech.
CONCLUSION
ITC is innovating continuously to marry profit with social objectives. Chairman
Y.C. Deveshwar believes that the “...aspiration to create enduring value for the nation provides the motive force to sustain growing shareholder value”.
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NO FULL STOP FOR ITC!!