itc market analysis tools (mat) 2014 survey results
TRANSCRIPT
ITC Market Analysis Tools
Survey results
Geneva, January 2021
Objective of the ITC Market Analysis Tools survey
To monitor relevance, utilisation and performance of market analysis tools:
• Trade Map,
• Market Access Map,
• Rules of Origin Facilitator,
• Euromed Trade Helpdesk,
• Export Potential Map,
• Sustainability Map,
• Investment Map,
• Procurement Map and
• Market Price Information
To provide insights on the impact of ITC market analysis tools
2
The survey in figures
3
Questionnaires sent to users who have visited one or more tools at
least once during the last year.
• 177,046 emails sent (in 3 languages)
+ 1 reminder
• The survey was available online for 3 calendar weeks between
November 11th 2020 and December 3rd 2020. It consisted of a
total of 17 questions.
• 2 431 answers (i.e. answer rate 1%)
Users activities and location
4
The sample has a similar structure as in 2019. The sample size increased between 2019
and 2020 (+17.44%).
Corrections have been applied to match the population structure in terms of:
• geographical location
• activity
Proportion
(in %)
Proportion
(in %)
0
10
20
30
40
50
60
Population Sample
0
5
10
15
20
25
30
35
40
45
LatinAmerica and
theCaribbean
Asia and thePacific
EasternEurope andCentral Asia
Rest of theworld
Arab States Africa
Population Sample
User distribution by location
5
Capital55%
Rural6%
Urban39%
Proportion of user by location (%)
0
5
10
15
20
25
30
35
40
45
Proportion of users in rural area for each activity (in %)
The Market Analysis Tools:
influence and outcomes
6
Tools help users …
7
… "to improve their services."
Agree82%
Disagree2%
Don’t Know16%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Government ormission
Independent Internationalorganizations
NGOs TISIs University Other
Agree Disagree Don’t Know
Tools help users…
8
… "to better understand trade related issues."
«Agree» = 95% of the answers
Agree95%
Disagree1%
Don’t Know4%
Tools help policy makers…
9
… "to make better-informed trade policy decisions."
«Agree» = 82% of the answers
Agree82%
Disagree2%
Don’t Know16%
Tools help companies…
10
…"They help me to reduce the time or cost of
obtaining information I am looking for."… "to realize additional exports."(for companies declaring exporting in the last 12 months)
Agree92%
Disagree2%
Don’t Know6%
Very positive20%
Positive46%
Negligible26%
Negative0%
Don’t Know8%
«Agree» = 66% of the answers
Tools and companies’ import/export value
11
“What was the value (in US$) of your imports/exports in the last
12 months for which the ITC Market Analysis Tools have helped
you to make decisions?”
Question asked to companies who declared:
exporting and/or importing,
found positive or very positive influence of the tools on their import/export
activity.
• 574 enterprises in the sample
• 214 answers
Tools and companies’ import/export value
12
What was the value (in US$) of your imports/exports in the last 12 months for which the ITC Market
Analysis Tools have helped you to make decisions?
Estimated $ 228 million enabled by the tools in 2020
0
10
20
30
40
50
60
70
80
90
$1-$10 000 $10 001-$50 000 $50 001-$100000
$100 001-$250000
$250 001-$500000
$500 001-$1 0000
$1 000 000-$4000
$4 000 000+ Don’t Know
Large Companies Medium Companies Small Companies Micro Companies Total