itc limited
DESCRIPTION
just general idea about the Indian tobacco corporationTRANSCRIPT
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INSTITUTE OF BUSINESS AND
COMPUTER STUDIES REGD NO: 0941333088
COMPANY : ITC
Satish Kumar Sahu
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Indian Tobaco Corporation Company establish on 24th august 1910Product : Tobaco, foods, stationary.Chairman : Yogesh Chander DeveshwarDirector : K.VaidyanathCFO: Partho ChatterjeeTotal Revenue : $4.75 bnEmployees working : 25,000 (2009)Competitors : HUL and Palmolive.
C o m p a n y P r o f i l e
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Aw
ard
s FICCI Outstanding Vision Corporate Triple Impact Award 2007
Sustainability Leadership Award 2007
Business Today Award for the Best Managed Company – Retail and Consumer Products
NDTV Profit Business Leadership Award for being the Best Food Company
S&P Environmental, Social and Corporate Governance
Asian CSR Award 2007 for Environmental Excellence
Corporate Social Responsibility Crown Award for Water Practices from UNESCO and Water Digest.
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Corporate strategies
Vision: Sustain ITC position as one of India most valuable corporation through world class performance creating growing value for the Indian economy & the company’s stakeholder.
Mission: To enhance wealth generating capability of the enterprise in a globalizing environment, delivering spurious & sustainable stakeholder's value.
Strength: ITC mirage it traditional business to develop new brands for new segment it Diversification.
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Company Products :-
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Tag
Lin
e O
f ITC
Pro
du
ct
BINGO : No confusion great
combination MINTO FRESH:
LAILA KO JAB KARNA THA IMPRESS
TAB MAJNU NE KHAYA MINTO FRESH
CANDYMAN:KUCHBHI KARE GA FOR
CANDYMAN AASHIRVAAD
KHUSHIYAN CHUN CHUN KE SUNFEAST:
SPREAD THE SMILE MANGALDEEP:
ENSURING PURITY IN PRAYERS
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Product Line of ITC ltd.PRODUCT
FMCG HOTELS
PAPER BOARD & PACKAGI
NG
AGRI BUSINESS
• Cigarettes
• Foods
• Matches
• Lifestyle Retailing
• Leaf tobacco
• E-cohupal
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BCG model of ITC company
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BCG analysis product :-
• DOGS:Low market shareHigh growth rate
ITC InfoTech• Cash cow
high market share low growth chances
FMCG – cigarettes
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• Star:High market shareHigh growth chances
HotelPaper board and
packagingAgri.. Business
• Question mark :Low Market shareHigh Growth chances
FMCG others
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SWOT Analysis of ITC
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Strength• Location is highly
suitable.
• Management staff are to be very strictly focus in the market changes.
• No other brand is to be enter in to the market.
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weakness
Company original business is tobacco and this is very harm full for society and premature death. Weak distribution
channel.Creates artificial
shortage of goods.
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Opportunity
• ITC is moving into new and emerging sectors including Information Technology that supporting for business solutions.
• e-Choupal is a community of practice that links rural Indian farmers using the Internet.
• ITC offering lowest price of product rather than the others.
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Threat
The competition of both domestic and international company.
Economic slow down is reduce the sales.
Some market are to be price sensitive.
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