itb asia 2016 event program

ITB ASIA 2016 19 -21 October 2016, Marina Bay Sands, Singapore

Held in: Official Medical & Travel Security Partner:

Official Partner Hotel: Official Partner Airline: Organised by:Official Partner Country:

EVENTSCHEDULE 201619 – 21 October 2016 Marina Bay Sands, Singaporeitb-asia.com

Asia’s Leading Travel Trade Show

itbasia2016_catalogue_Titel_Trennseiten.indd 5 23.08.2016 08:26:01

ITB ASIA 2016 19 -21 October 2016, Marina Bay Sands, Singapore ITB ASIA 2016 19 -21 October 2016, Marina Bay Sands, Singapore

Wednesday 19th October

Basement 2 Travel & Technology Showcase

Basement 2Presentation Hub

Show Highlights

13:00 - 17:00

Complimentary Ice CreamBasement 2

14:30 - 15:30

Press Conference: Dubai Parks

Destination ManagementLevel 3, Angsana 3F

16:00 - 17:00

Press Conference: Themed Attractions Resorts

& HotelsLevel 3, Angsana 3F

18:00 - 21:00

Opening Night Function by Marina Bay Sands

( Strictly by Invitation to Buyers, Media and VIPS)Sky on 57, Hotel Tower 1

21:00 - 00:00

Late Night FunctionLocation To Be Confirmed

11:30 - 12:00 Destination Showcase: Finland

11:00 - 12:00Sabre: Polarisation of the Asian Travelers

15:00 - 16:00Conference Session brought to you by Professional Travel Bloggers Association

12:30 - 13:00 Destination Showcase: Thailand

13:00 - 13:30 Destination Showcase: Indonesia

13:30 - 14:00 Destination Showcase: Resorts World Sentosa

14:00 - 14:30 Destination Showcase: Laos

14:30 - 15:30 GLP Films – ROI Case Study: Key to Successful Content Marketing Campaigns (Digital Storytell-ing, Distribution Campaigns & Beyond)

12:30 - 13:00[Travel & Technology Showcase] peakwork: Dynamic Packaging Rebooted - How Technology is Reinventing the Global Market Fast & Now

13:30 - 14:00[Travel & Technology Showcase] SiteMinder: Dynamic Rates and Their Crucial Place in Today’s Rev-enue Management and Distribu-tion Landscape

14:00 - 14:30[Travel & Technology Showcase] Revinate: How Managing Your Online Reputation Drives More Direct Revenue

15:30 - 17:30 TTG Asia - Global Air Travel Trends Update by ForwardKeys

Wednesday 19th October

Basement 2Knowledge Theatre

Basement 2ITB Asia Clinics

Level 3Begonia Rooms

09:00 - 10:00Opening KeynoteBegonia 3011

13:30 - 18:00Luxury Travel & Hospitality Forum by ITB Asia & Destination EliteBegonia 3011

13:00 - 14:30SITE - Incentive Travel Budget and Marketing

13:30 - 17:20Halal in Travel - Asia Summit 2016Begonia 3102

15:00 - 17:00Conference Session brought to you by COTRI

10:00 - 10:30Buyer’s Briefing (Buyers Only)Begonia 3011

11:00 - 12:00Opening Press Conference by ITB Asia (Medias & VIPS Only)Begonia 3002

10:00 - 12:00ITB Asia: TravelDaily ChinaBegonia 3102

11:00 - 13:00 IDeaS Forum: Driving Better Revenue

11:00 - 12:00Conference Session brought to you by STR

12:00 - 13:00Nielsen – More Digital, More Devices, More Destinations

13.30 - 14:30Conference Session by CWT Meetings & Events

14:30 - 15:30GfK - Connecting with Today’s and Future Travelers

15:30 - 16:30Euromonitor - Online Travel Trends in Asia Pacific

Information is accurate at the time of print

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Thursday 20th October

Show Highlights

11:00 - 12:00 WYSE Travel Confederation: Global Youth Travel

12:30 - 13:00 Destination Showcase: Finland

13:30 - 14:00 Destination Showcase: Austria

14:30 - 15:00 Destination Showcase: Argentina

15:00 - 15:30 Frost & Sullivan: Future of Tourism

15:30 - 16:00 Conference Session by Alex Dingeldey

14:30 - 15:00Momondo Group: Travel Search and the Importance of the Human Touch

16:00 - 17:00TravelMole Asia Pacific Awards 2016

15:00 - 16:00Travel Massive: Affiliate Marketing Showcase

11:00 - 12:00

Press Conference: ASEAN Tourism

Level 3, Angsana 3F

12:45 - 14:00

Press Conference: WorldHotels

Level 3, Angsana 3F

14:30 - 15:30

Press Conference: Marco Polo Hotels

Level 3, Angsana 3F

16:00 - 17:00

Press Conference: Best Western

Level 3, Angsana 3F

21:00 - 00:00

A Northern Night Function by TTG Travel Trade Publishing,

Stopover Finland, Finnair & Marina Mandarin

Marina Mandarin Ballroom(Strictly by invitation and RSVP

only)


08:30 - 12:00Global Travel Professional (GTP) Certification Begonia 3011

16:00 - 18:00International SOS – Travel Risk Mitigation Workshop

13:00 - 18:00GBTA Business Travel DayBegonia 3011

14:00 - 17:00HSMAI (CHDM) Digital Marketing Preview Session Begonia 3102

09:00 - 12:00HSMAI Revenue & Pricing WorkshopBegonia 3102

10:00 - 11:30 Day 2 Keynote Sponsored by MasterCard

12:00 - 14:00ITB Asia & ICESAP Seminar: Customer Insights

14:30 - 16:00SITE - The Customer Experience and the Importance of Communication

11:00 - 11:30Conference Session brought to you by Uber

11:30 - 12:00 International SOS – Understanding and Managing Risk Exposure for your Business Travellers

12:00 - 12:30[Travel & Technology Showcase] Bewotec: Pioneering Real-Time Dynamic Travel Production and Distribution

13:00 - 13:30 [Travel & Technology Showcase] Wirecard: The Future of Travel Payments

13:30 - 14:00 [Travel & Technology Showcase] Easybook: Digitizing Land & Sea Transport in S.E.A

14:00 - 14:30[Travel & Technology Showcase] Quietvox: A Revolution for Guided Tours - Quietvox Guidepen QV8

Thursday 20th October







Show Highlights

11:00 - 11:30 Destination Showcase: Korea

11:30 - 12:00 Conference Session by PACEOS

12:00 - 12:30 Destination Showcase: Penang

12:30 - 13:00 Destination Showcase: India

13:00 - 13:30 Destination Showcase: Laos

16:00 - 16:30Performance byCatalan Tourist Board

Friday 21st October

11:00, 13:00, 15:00Lucky Draw

Basement 2, Raffle Draw

13:00 - 17:00

Complimentary Ice CreamBasement 2

14:00 - 18:00Complimentary Massages

Basement 2, Relaxation Hub

Friday 21st October

14:00 - 17:00Future Leaders 2016Begonia 3011

10:00 - 11:00 Day 3 China Keynote Panel

11:30 - 13:30ITB Asia 2016: Hotel Panel

14:30 - 16:30Conference Session brought to you by Singapore Outbound Travel Agents Association (SOTAA)

10:00 - 11:00Tripfez: The Last Frontier? Capturing the Growing Muslim Travel Market

MEMBER

11:00 - 12:00Airbnb for Business: The Future of Corporate Travel and Accommodation

12:00 - 13:00TaKanto Virtual Reality: Travel & Tourism Marketing Reinvented

13:30 - 14:30Conference Session Brought to you by Professional Travel Bloggers Association




13:00 - 13:30Wego: Travel Snapshot - the Asia/Middle East Connection


30


14:30 - 15:30How to Connect with LGBT TravelersSPEAKER : Thomas Roth, Founder and President, Community Marketing & Insights

OCTOBER 20TH, THURSDAY

10:00 – 10:30Tourism and Child Protection - The Childsafe MovementSPEAKER : Valérie Sfeir, International Coordinator, ChildSafe Movement Childtourism

10:30 – 11:00The Role of Community-Based Tourism in Visitor Dispersion and the Spread of the Tourism DollarSPEAKER : Willem Niemeijer, CEO, YAANA Ventures

11:00 – 11:30Storytelling to Promote the Mekong RegionSPEAKER : Jens Thraenhart, Executive Director, Mekong Tourism Coordinating Office

11:30 – 12:00Money-Spinners for a Tourism Business: Go Local, Engage Community and Test Eco SolutionsSPEAKER : Dr Marc van Loo, CEO, Loola Adventure Resort

14:30 – 15:00Seeing Beauty and Value in WasteSPEAKER : Arnfinn Oines, Social and Environmental Conscience, Soneva & Secretary at Soneva Foundation

15:00 – 15:30Mice Tourism as a Driver of Sustainability? Case Studies and Leadership Lessons from AsiaSPEAKER : Pranav Sethaputra, Group Sustainability Consultant, MCI

15:30 – 16:00Passion is Not Enough: Preparing for Success in Wildlife and Nature Tourism MarketingSPEAKER : Alison Curry, Marketing Technical Director, Sam Veasna Centre

16:00 – 16:30The Rise of CSR in MICESPEAKER : Sarah Griffin, Sales and Marketing Director, Buffalo Tours

16:30 – 17:00Marketing for BTO and Founding Trustee for Tlhokomela Botswana Endangered Species TrustSPEAKER : Jillian Blackbeard, International Marketing Director, Botswana Tourism Organisation

OCTOBER 21ST, FRIDAY

11:00 – 12:30 12:30 – 13:00All Stars In Responsible Tourism GIZ - the positives of inclusive tourism Asian Ecotourism Network (AEN) - Bringing synergy to ecotourism operators in Asia

OCTOBER 19TH, WEDNESDAY

ITB ASIA SUSTAINABLE & RESPONSIBLETOURISM HUB

Brought to you by :

Information is accurate at the time of printHeld in: Official Medical & Travel

Security Partner:Official Partner Hotel: Official Partner Airline: Organised by:Official Partner Country:

EVENTPROGRAMME 201619 – 21 October 2016 Marina Bay Sands, Singaporeitb-asia.com

Asia’s Leading Travel Trade Show

itbasia2016_catalogue_Titel_Trennseiten.indd 2 23.08.2016 08:25:59

32


travel and technology companies, you will also get the chance to network with the Chinese business part-ners and develop the potential partnership.

Topics that will be covered include:• Overview of China’s outbound travel landscape• Optimize every fragmented real moment with travelers• The future of global hotel distribution network• How to maximize the return of your digital marketing investment by leveraging the digital asset of Chinese internet giants?

10:00 – 10:15Keynote 1: Embrace the Booming Chinese Outbound Market

As the leading expert in Chinese travel industry, Joseph will share his insights on the latest trend of this fast-growing outbound travel market and highlight the opportunities the international players may count on.

PRESENTER :

10:15 – 10:35Keynote 2: The Future of Global Hotel Distribution Network

In the past two decades we have witnessed that many digital travel companies have been employing inno-vated technology and business models to reshape the landscape of the travel industry. They redefine the way how customers search for and make use of travel resources. But is it the time to assert that we have done with the internet revolution? Based on DidaTravel’s practice and analysis, we should be well aware that most of so-called internet innovations take place at traffic end, whereas informationization at re-source end is way far behind. How can we manage to integrate resources into the future global distribution network? This speech tends to set the ball rolling.

PRESENTER :

10:35 – 10:55Keynote 3: Optimize Every Fragmented Real Moment with Travelers

- How to implement digital marketing strategies to connect with a highly segmented and continuously changing traveller’s profile- Assessing ways in which digital marketing in travel industry can lead to enhanced user experiences- Who is your potential customer, and who may have impulsive consumption needs?- Best case to elaborate how to optimize every real marketing moment.

PRESENTER :

LEVEL 3BEGONIA ROOMS

Joseph WangChief Commercial OfficerTravelDaily China

Eric ZhuangVice President of International Cooperation ShenZhen DidaTravel

Celia TongChief Marketing Officer & China PresidentiClick Interactive Asia Limited


09:00 – 10:00 ITB Asia 2016: Opening Keynote

Brought to you by:

Begonia 3011

Join Priceline Group and Google in our opening keynote as they share more about the impact of digital disruption and trends driving customer experience in travel. Moderated by renowned BBC World News pre-senter Sharanjit Leyl, our keynote speakers Adrian Currie, Senior Vice President – Corporate Development at the Priceline Group and Jenn Villalobos, Head of Travel and Hospitality for Google APAC will highlight some of the trends shaping the digital experience for travellers and take us through 5 key digital disruption principals in the travel space that can help hospitality incumbents remain competitive respectively.

MODERATED BY:

KEYNOTE SPEAKERS:

10:00 – 12:00

ITB Asia: TravelDaily China Session

Official Sponsors:

Begonia 3102

China remains as the largest source market for outbound travel with over 120 million Chinese traveling to overseas in 2015, a 12% growth on a year-over-year basis.“Embracing the New Era” is the main theme of ITB Asia-TravelDaily China Session to highlight China’s growing importance to the world travel and tourism industry.respectively.

ITB Asia-TravelDaily China Session is set to be a gathering of senior executives from China’s leading travel and digital marketing companies to discuss the opportunities, strategies and tactics while they are expanding and investing in China’s booming travel sector.

Anyone who is looking at expanding and investing in in China’s travel sector or attracting the Chinese travelers should participate in this 2-hour event. Besides listening to the experts from China’s leading


Jenn Villalobos Head of Travel and Hospitality Google APAC

Adrian Currie Senior Vice President – Corporate Development Priceline Group

Sharanjit LeylPresenterBBC World News



36 37


13:30 – 17:20

Halal in Travel – Asia Summit 2016

Begonia 3102

13:30Moderator’s Opening Remarks

13:35 – 13:45Keynote Address

13:45 – 13:55Keynote Session: Progress Report of Halal Tourism Industry Keynote SPEAKER:

13:55 – 14:10Launch of Exclusive Report Launch of the latest exclusive report by MasterCard-CrescentRating

14:10 – 15:00Session 1: National Strategies on Developing Halal tourism Critical macro strategies from key Asian National Tourist Organisations (NTOs).

MODERATOR: PANELIST:

15:00 – 15:40Session 2: Travel Industry Readiness in Attracting the Muslim traveler Expert opinions from key service segments in the industry.

MODERATOR:

PANELISTS:

LEVEL 3

Fazal BahardeenCEOCrescentRating & HalalTrip

Rushdi SiddiquiCo-Founder & CEO Zilzar

Zulkifly Md SaidDirector GeneralIslamic Tourism Centre

Fazal BahardeenCEOCrescentRating & HalalTrip


Yoshiaki NakamuraCEOJapan Inbound Solutions

Cedomir NestorovicProfessorEssec Business School


10:55 – 11:15Keynote 4: Intelligent Connection to Boost Innovative O2O Integration in the Hospitality Sector

PRESENTER :

11:15 – 12:00Panel: The Future of China’s Outbound Travel Amid Economic Slowdown

What impact does China’s economic slowdown have on China’s outbound tourism and the global tourism industry?

As the slowing growth of China’s macro economy is bringing jitters to the industry about the growth po-tential of China’s outbound tourism, it’s time to take stock of how Chinese travelers’ buying and booking behavior have been evolving. How should international tourism brands cater to the ever-changing shop-ping needs of Chinese travelers?

MODERATED BY:

PANELISTS:

13:30 – 18:00

Luxury Travel & Hospitality Forum by ITB Asia & DestinationElite

Official Sponsors :

Begonia 3011LTHF will again be a half day forum conducted by the Luxury Acclaimed DestinationElite. Inclusive of rec-ognized industry leaders participating in Key Conversations and focused, Topical Panels, Networking coffee break all under the umbrella of the Marketing of Luxury Travel and Hospitality with creative , new ideas, techniques and strategies both B2B and B2C directed.

Jing TuThe General ManagerBaidu Nuomi Hotel and Travel Department

Melissa YangCo-founder

& Vice ChairmanTujia.com

Jenny Wu Chief Strategy

OfficerCtrip.com

Charlie LiCEOTravelDaily China

Huilian DuVice President

Sales & Marketing APAC Maritim Hotels



38 39


• Room Type premiums• Packages/ promotions/ Discounting – Discounting –what additional volume required if I discount my price? Is a lower price generating new demand?• Displacement Analysis• Contracts

PRESENTER:

13:00 – 18:00

GBTA Business Travel Day

Gold Sponsor : Silver Sponsor :

Begonia 3011

13:10 – 13:15Welcome Remarks

13:15 – 14:15GBTA Business Travel Outlook – BRIC

This session will detail current economic conditions in Brazil, Russia, India and China and provide an out-look for business travel spending over the next two years through theproprietary GBTA BTI™, an index of business travel spending.

SPEAKER: Hamish Wang, Travel and Meetings Manager, Greater China; Chair, GBTA China Advisory Board

14:15 – 15:15Sharing Economy Supporting Business Travel

The sharing economy continues to demonstrate significant growth and innovation in the business travel industry.This panel will discuss the future visions of the leading companies driving this innovation as well as how you as travel managers can incorporate their services into your travel program.

MODERATOR: Victor Lim, Regional Meeting & Travel Manager, Group Meeting & Travel, IKEA Services

SPEAKERS: Kevin Hoong, Business Travel Lead APAC, Airbnb Arjun Nohwar, Head - Uber for Business, India+APACx, Uber

15:15 – 15:45Coffee break

Pallavi Nirula NathDirector of Revmax TechnologiesVice President of HSMAI South Asia



15:40 – 16:20Session 3: Technology Landscape in Targeting the Muslim Consumer

Key perspectives from innovative technology & social media platforms on the changing landscape & integration of new-technologies.

PANELISTS:

16:20 – 16:40Networking Break

16:40 – 17:20Workshop: Developing Muslim-friendly Travel Packages (tour operators & travel agents)

TRAINER:

17:20Close of Halal In Travel Asia Summit 2016


09:00 – 12:00

HSMAI Revenue & Pricing Workshop

Begonia 3102HSMAI are launching a new Online Course in Revenue Management targeted at people new to the Rev-enue Department, and those who work closely with Revenue Managers and need to understand more about the important role. The workshop will be 3 x hours and will cover the course material. After the workshop, attendees can go online and complete the course to gain a Certificate of Attainment. This will be action-packed session, and you’ll learn a lot, whether you decide to go on and complete the online module, or not.

The topics covered:

Pricing: Strategic to practical and beyond. Understand the impact of pricing on bottom- line, the impor-tance of pricing strategy, relating the market position to price, pricing integrity, the impacts of discounting.

• Understanding the influences on pricing including decoy and anchor pricing• Wholesalers, Static vs Dynamic rates• Loyalty clubs and Closed User Group rates

Fahad Moti KhanCTOHalalTrip

Umar MunshiCo-Founder EthisCrowd.com

Shiraz ImanmudinCOOMuslim Travel Warehouse



40 41


promote a better understanding of careers within the tourism sector and the needs and expectations of job-seekers. In 2016, it will be focused on MICE, where industry leaders aim to understand and manage the student perceptions and expectations of the MICE industry. Students will also be informed of the career progression pathways and the opportunities that the sector will be offering. Industry experts will also pro-vide more information on the more unusual and interesting encounters in the MICE sector.

MODERATED BY:

PANELISTS:

11:00 – 14:00

ITB Asia Conference – Rise of Tourism in China

Begonia 3102

According to World Tourism Organization, China is one of the top tourism destinations in 2016. As China tourism industry continues to grow, it is estimated that the inland tourism may show an increase of over 4.1% in the second half of 2016, with total visitors of 72 million. With an estimated income of up to USD 57 billion, this would be the second consecutive year of growth for China’s inbound tourism market.

By 2025, it is estimated that China government will invest 90 percent more in the tourism industry as compared to 2015. As China government expands its investment in the tourism industry, how can industry players capitalize on this opportunity? In the first half of 2016, visitors from Asian countries alone account-ed for 63.7%. What will the trend for Asian inbound tourism will look like for the next five to ten years?

At this exclusive event, hear expert panelist discuss the Rise of Tourism in China and experience a multi-sen-sory journey of Sanya - one of the world’s unique biodiversity hot spots.

Ken Yong Director of Sales and Marketing,

Four Points by Sheraton Singapore Riverview

Gill IswinderArea General

Manager Far East

Hospitality Management (s)

Pte Ltd

Grace Yang Assistant

Director of Human Resources, Suntec Singapore

Convention& Exhibition

Centre

Michael Lim Director (Human

Resources & Information Technology)

Singex Holdings Pte Ltd

Zarina Othman Assistant Director, Business Develop-ment & Sponsor-ship Sales , Insti-tutional Division MCI Singapore

Gerry Koh Eng SengSenior Lecturer - Academic Programmes (Hospitality Business), Singapore Institute of Technology



15:45 – 16:45The Indian Multinationals - Changing the paradigmMore and more companies from India are growing their global footprint. They have operations across multiple geographic and have unique requirements. Further many companies now have their global trav-el headquarters in India and manage global programs from India.

• What are these companies looking for from TMC’s / airlines & hotel companies• What are some of their unique needs• Will they constitute a significant market for global players• What are the needs of their travelers• What do industry partners need to do to win their business

MODERATOR: Gaurav Sundaram, President, ProKonsul; GBTA Regional Director India

16:45 – 17:45Driving Results with AnalyticsGood business decisions are driven by insightful data. This industry expert will provide a roadmap high-lighting key data and how to incorporate these metrics into your decision making. With the right data, leading to informed decisions, results in more sound business strategy for your company.

17:45 – 18:00Closing remarks

14:00 – 17:00

HSMAI (CHDM) Digital Marketing Preview Session

Begonia 3102

The CHDM Information Session, which is a 3 hour session, is designed so that attendees can determine if the HSMAI (CHDM) Digital Marketing Certification is the right thing for them. To qualify for the certifica-tion, there is a minimum criteria which must be met (for example; minimum of 2 calendar years on-the-job responsibilities in digital marketing).

PRESENTER:

OCTOBER 21st, FRIDAY

14:00 – 15:00 Future Leaders 2016Begonia 3011

Future Leaders aims to cultivate the future talent of the travel and tourism industry in Singapore. The session acts as a platform which sparks conversations between local students and the industry in order to


Maria TaylorRegional Vice PresidentTravelClick


42 43


BASEMENT 2KNOWLEDGE

THEATRE


11:00 – 13:00

IDeaS Forum: Driving Better Revenue

11:00-11:30Change has changed

• The evolution of hotel revenue management • Misconceptions of revenue management

• Fundamentals of revenue management

SPEAKER :

11:30 –11:55Three different approaches to hotel pricing

• What are the three approaches to hotel pricing • What’s the pros and cons of each type

• How could hotels better price the property for maximum revenue and profit

SPEAKER :

11:55 –12:20Developing revenue management talent and culture for your hotel

• Revenue management development trends • How has the role and responsibility of revenue management evolved • How should hotels address revenue management talent shortage• Understanding your strategic revenue capabilities and how to improve

SPEAKER :

12:20 –13:00Future of hotel distribution

• What are the disruptors in hotel distribution?• What are the new distribution channels hotels should watch out for in the next 2 years?• How will book direct and OTA distribution evolve for big brands and for independent hotels? Is the cost of driving direct booking really lower than OTA commission for independent hotels? • How does OTA consolidation and expansion into other services (e.g. revenue management, restaurant reservation, etc) impact hotel brands and hotel technology companies?


Charles WangRegional Head of Advisory ServicesIDeaS Revenue Solutions

Jurgen OrteleeDirector of Enterprise SalesIDeaS Revenue Solutions

Rachel GrierManaging Director Asia Pacific IDeaS Revenue Solutions

BASEMENT 2 KNOWLEDGE THEATRE


44 45

MODERATOR: Rachel Grier, Managing Director Asia Pacific, IDeaS Revenue Solutions

PANELISTS: • Clive Ellul Hawthorn, Director, Market Management - Singapore and Malaysia, Expedia Lodging Partner Services • Pierre-Charles Grob, Managing Director Asia, FASTBOOKING • Puneet Mahindroo, Corporate Director of Revenue Management – Asia Pacific, Four Seasons Hotels and Resorts • Nick Jeffery, General Manager Sales, Asia-Pacific, Sabre Hospitality Solutions • Grant Colquhoun, Senior Director of Account Management Asia-Pacific, TripAdvisor

13:00 – 14:30 SITE – Incentive Travel Budget and Marketing

Incentive travel managers wear many hats. We often think of the travel planning responsibility, yet there are two important aspects of incentive travel management that are almost as crucial as the travel details: fiscal requirements and marketing needs. In this course participants explore the fiscal and marketing chal-lenges that managers and planners face. This course outlines practical solutions that you can apply today to your incentive travel program planning.

• List and give examples the financial elements of an incentive travel program• Design an incentive travel marketing campaign and branding to achieve a desired impression

PRESENTER :

15:00 – 17:00Conference Session by COTRI

With the development of China’s outbound tourism into the No. 1 source market for many destinations and tourism service providers, the need for deeper understanding and more accurate figures about the current and future demand of Chinese travellers is growing.

COTRI China Outbound Tourism Research Institute offers two hours of in-depth information to keep pace with the fast changes of the Chinese international tourism source market.

In the first half hour (15:00-15:30 h) COTRI’s director Prof. Dr. Wolfgang Georg Arlt FRGS will provide an up-date into the current and future Chinese outbound market trends, including preferred destinations and new forms of travel behavior and demands plus forecasts about the direction in which Chinese outbound tourism is heading.

Following (15:30-16:10 h) are two presentations of new sources for Chinese outbound tourism quantitative data produced by COTRI and its partners for the 60 most important Chinese outbound destinations and for representative surveys into travel behaviour and luxury travel and shopping.

The rest of the workshop (16:10-17:00 h) is dedicated to a Panel discussion. “The Changing Landscape of Chi-nese Outbound Tourism” will be the focus of insights provided by high-level industry experts, especially with regard to Chinese FIT travel, social media marketing and now forms of travel reflecting the increasing diversity in the profiles of Chinese travellers. The audience will have the opportunity for asking questions to the panel.


BASEMENT 2KNOWLEDGE

THEATRE



Timothy Hughes Vice President

of Business Development

Agoda

Greg Schulze Senior Vice President,

Commercial Strategy and

Services, Expedia group

Jenny WuChief Strategy

OfficerCtrip

Philip Glickman Regional Head of Commercial Payments MasterCard Asia Pacific

Alex ThanopoulosVice PresidentMasterCard Enterprise Partnerships Asia Pacific



Andrew Hughes Vice President Hotel Sourcing

APMEAGTA

46 47

10:00 – 11:30

Day 2 Keynote Sponsored by MasterCard

The inaugural ITB Asia OTA panel would once again be grace by key industry shakers on the online travel sphere. Partake in the discussion of year with key OTAs in best practices and strategies.

10:00 – 10:30Opening Address Keynote and Presentation by MasterCard

PRESENTER :

10:30 – 11:30Panel Discussion- Transforming the Travel Industry through Digitalization of B2B Payments

MODERATOR:

PANELISTS:

12:00 – 14:00

ITB Asia & ICESAP Seminar: Customer Insights

The Incentive, Conference & Event Society Asia Pacific (ICESAP) are the conveners of this year’s MICE semi-nar at ITB Asia on Thursday 20 October.

ICESAP is known for the fact that over 33% of its members are MICE Corporate customers, so it is fitting their seminar focuses on what clients want & what clients are thinking about their future needs. Bert Li


Timothy Hughes Vice President

of Business Development

Agoda

Greg Schulze Senior Vice President,

Commercial Strategy and

Services, Expedia group

Jenny WuChief Strategy

OfficerCtrip

Philip Glickman Regional Head of Commercial Payments MasterCard Asia Pacific

Alex ThanopoulosVice PresidentMasterCard Enterprise Partnerships Asia Pacific

Andrew Hughes Vice President Hotel Sourcing

APMEAGTA

is with Amway China and responsible for programs of up to 16,000 participants, in fact he calls a small program when it is less than 10,000 participants. So it will be very interesting to learn from someone who is working at the mega- scale and how a client like Amway plans such events, taking into account big pro-grams require a lot from the venues and destinations.

Coming from a different perspective Aileen London from Oracle Corporation will be able to share what a global technology leader requires of the agencies & suppliers it works with and what her interpretation is of current market conditions and what Oracle’s future needs are likely to be.

SPEAKERS :

14:30 – 16:00

SITE – The Customer Experience and the Importance of Communication

In this course, participants see how a service culture and communication can impact the success of incen-tive travel management. Along with peers, participants explore what makes incentive travel a memorable WOW experience so that it has lasting effect on participants and take away practical ideas for conveying a service culture in your communications.

• Describe the importance of building relationships with clients, suppliers, resources and staff• Demonstrate communication that needs to occur during an incentive travel program

PRESENTER:

16:00 – 18:00 International SOS – Travel Risk Mitigation Workshop

This interactive workshop led by International SOS Regional Medical Director and Regional Security Expert is designed to allow participants to:

• Learn best practices in travel risk mitigation• Hands on case studies• Consult our experts in implementing travel risk mitigation strategies• Share their experiences and challenges in travel risk mitigation

PRESENTER: To Be Confirmed

Nigel Gaunt President

Incentive Con-ference & Event

Society Asia Pacific (ICESAP)

Bert LiAssociate

Director of Event

Production Amway China

Xinling Yap Regional Oper-ations Manager

– Asia Pacific Apple Meetings

Aileen London Senior Manager Global, Meeting Services JAPAC

Oracle Corporation

James Zheng DirectorShanghai Los Angeles Tourism & Convention Board


14:45 – 15:00Future of Tourism

• What are the new tourist segments and tourism products being demanded by tourists? • What is the role of technology in the entire travel experience (i.e. from search, booking, travel and post-travel)? • What does this mean for marketing and infrastructure?

PRESENTER:

15:00 – 15:45Panel: Navigating Change to Boost Consumer Experience

A sharing session from top local tour operators and travel agents on capturing local consumers and ele-vating overall customer’s experience.

From the beginning of purchasing tour decision, selection of destinations to payment, visa application and return customers, this session looks into caring and elevating your customer’s experience.

PANELISTS: To Be Confirmed

15:45 – 16:00Taking your Business a Step Further with Virtual Reality (VR)

Would VR be the next tool in promoting destinations?

Immerse your clients in a 360 degree, virtual version of a travel destination with real feel for the sights and sounds of the location. Would this be the extra push in client conversion? Let’s evaluate.

SPEAKERS:

16:00 -16:30Q&A and Closing Remark

Abhineet Kaul Director, Frost & Sullivan Public Sector & Government Asia-Pacific Singapore

Ariel TalbiFounder & Managing DirectorTaKanto Virtual Reality

BASEMENT 2KNOWLEDGE

THEATRE



Rikin Wu CEO

DidaTravel Technology

Co.Ltd

Joseph Xia Vice PresidentShanghai Jin

Jiang International E-Commerce

Co., Ltd.

Morton Huang Founder & CEO Yiqifei Travel

Dunde Yu Chairman Co-founder

& CEO, Tuniu

Corporation

Michael B. LeeVice President

of SalesMarina Bay Sands

Pte Ltd

Paul ErDirector -

Global SalesMarriott

International

Sandy RussellVice President Commercial Operations Asia Pacific

Carlson Rezidor Hotel Group


Duncan PalmerManagingDirector

The MurrayA Niccolo Hotel


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10:00 – 11:00 Day 3 China Keynote Panel

This panel will discuss the influence of the China market in the travel trade along with the trends and market conditions of the Chinese market and the sheer demand of outbound tourism

PANELISTS:

11:30 – 13:30ITB Asia: Hotel Panel

Join us as the panel discusses how technological advancements have influenced the way they operate and market. Look into the future as we explore the latest booking trends and patterns and how stiff competition is shaking things up in the competitive industry. Our gathered panel will discuss these questions and more.

PANELISTS:

14:30 – 16:30

Conference Session brought to you by Singapore Outbound Travel Agents Association (SOTAA)

14:30 – 14:45Opening Address by Senior Representative from Singapore Outbound Travel Agents Association(SOTAA)


Diana HelanderSenior Director of Product Marketing Revinate Inc

booking technology• How to incorporate dynamic rates into your sales and marketing strategies for more effective revenue management• How to break down the barriers that come with fragmented distribution and pricing

PRESENTER :

14:00 - 14:30

[Travel & Technology Showcase] Revinate: How Managing Your Online Reputation Drives More Direct Revenue Managing your property’s online reputation is crit-ical in a competitive market. This presentation will cover best practices, as well as real world results, in-cluding key findings from a TripAdvisor and Cornell survey that found that hotels who actively man-aged their reputation and improved their rankings were able to increase their rank by 32% on average. Learn how you can apply these learnings to drive increased occupancy.

PRESENTER :

15:00 – 16:00Conference Session Brought to you by Professional Travel Bloggers Association

Session 1 - How To Start Influencer Marketing Today

Influencer marketing has been heralded as the future of marketing and studies have shown it to create massive value in all industries — and espe-cially in travel. A study by Burst Media found that influencer campaigns in the travel industry earned

$7.04 of earned media value for every $1.00 spent on paid media. This talk will explain why travel companies should embrace influencer marketing and how they can start their influencer marketing program today.

This presentation by award-winning travel blogger and Professional Travel Bloggers Association In-bound President Matt Gibson will explain the how your investment will explain why influencer mar-keting is one of the most effective strategies for travel businesses and how to get started working with influencers.

Key Topics• The value of influencer marketing• How influencer marketing works• The components of an influencer campaign• How to identify appropriate influencers• Tips and tricks for maximizing the value of influencer campaigns

PRESENTER :


11:00 – 11:30Conference Session Brought to you Uber

PRESENTER : Warren Tseng, General Manager, Uber Singapore

11:30 – 12:00 International SOS - Understanding and Managing Risk Exposure for your Business Travellers

In light of the recent travel security-related inci-dents and that they may be spun off from the per-spective of terrorism, organizations are increasing expressing concerns about the safety of business travellers and international assignees. How can you mitigate these risks in the ever changing and vola-tile landscape?

Kevin TatemDirector of Strategic PartnershipsAsia PacificSiteMinder

Matt GibsonPresidentProfessional Travel Bloggers Association

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travel products. In worldwide markets, peakwork’s technology increases conversion and bookings by creating dynamic packages that directly match the consumers’ requests.

PRESENTER :

13:30 – 14:00

[Travel & Technology Showcase] SiteMinder: Dynamic Rates and Their Crucial Place In Today’s Revenue Management and Distribution Landscape

The Internet economy has dawned an era of ev-er-growing complexities and technological challeng-es for hoteliers. And, thanks to mobile, social and the sharing economy revolution, today’s traveller holds more power than ever before, to further add to the speed at which hoteliers today must operate just to keep up with the dynamic online landscape.

The Cloud poses possibilities that simply weren’t possible 50 years ago. But while it offers exciting new opportunities, it also brings with it the de-mands of time, cost and expertise that aren’t acces-sible to most of the world’s hoteliers. Making sense of this brave new world can be overwhelming, time-consuming and, often, costly.

But does it have to be?

This presentation by Kevin Tatem from the global hotel industry’s leading cloud platform, SiteMind-er, invites hoteliers to simplify the complex by un-derstanding the crucial, and understated, role of dynamic rates in today’s revenue management and distribution landscape.

• The challenges facing the global hotel industry when it comes to the fundamentals of revenue management and online distribution• The opportunities available to hoteliers because of ‘The Cloud’• Key factors for hoteliers to consider when choosing their distribution and direct

11:00 – 12:00 Sabre – Polarisation of the Asian Travelers

Macros shifts in the broader travel industry in Asia Pacific are driving changes to the travel ecosystem, traveller profile and traveller experience, but at the same time giving rise to a new set of traveller risks which are more social and emotional. Not only does travel in the region consist of huge volumes of peo-ple, but also great richness in the variety of who travels and how they travel. This immense diversity is leading to more than a fragmentation of travel types, which calls for a fresh perspective on travel-lers in Asia Pacific that goes beyond trip purpose, demographics and income.

In this session, Todd Arthur will evaluate Asia Pacific travellers through different lens and share insights on how travel providers can stretch their horizons to meet these new evolving and emerging traveler needs along the spectrum.

PRESENTER : Todd Arthur, Vice President, Sales and Market Development, Sabre Travel Network Asia Pacific

12:30 – 13:00

[Travel & Technology Showcase] peakwork: Dynamic Packaging Rebooted – How Technology is Reinventing the Global Market Fast and Now • How technology improves usability and increases conversion• Open search: un-complicating how to find the perfect holiday package• Manage the enormous computations and combinations of dynamic packages to convert and monetize traffic• Handle traffic and bookings by responses within milliseconds from high performance accurate provider systems• Dynamic Packaging rebooted – advantages for tour operators, airlines, accommodation and other service providers

With its unique Player-Hub technology, peakwork provides a production and distribution platform that brings together global offers and demands of


Tony MarshallHead of Asia-PacificPeakwork

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PROGRAM

online, set up tour packages and sell directly to overseas travelers.

• This shall improve the quality of travel experience by complementing air, hotel and tour industries.

• Revolutions on the traditional land & sea transport is a very painstaking and tough progress which ecommerce operators need to train every single fragmented transport operator to use PC, with tens of thousands of operators in market currently. It is definitely going to be a long progress, which might take up to 5-10 years for each country.

PRESENTER:

14:00 – 14:30 [Travel & Technology Showcase] Quietvox: A Revolution for Guided Tours – QUIETVOX GuidePen® QV8

Quietvox is one of the world’s leading supplier of Audio Phone Guides for guided tourist groups.

2016 sees the launch of the most revolutionary de-vice on the market. GuidePen® QV8 is not only the first fully digital device on the market with excep-tional sound quality and ease of use but brings new functions which will change the way our clients can extend their offerings and improve their customer experience. QV8 has the audio commentary stored on the device which can be triggered via GPS (on ships and busses) or with specially produced maps where the tour guide or the customer himself only needs to point the reading unit of the device onto the picture of a POI to release the commentary. We employ a huge range of specialists for research, texting, speakers and have our own sound studio to produce the commentary in exceptional quality. Not only can the commentary be rented in various languages and enable multi language tours with just one guide, our clients can even offer walking tours for their customers interested in individual routes or for areas where no local guides are available. All Quietvox products and solutions are only available for rent and all come with a complete full service in

all major destinations. Our worldwide network is not only the biggest in comparison to our competitors but is also continuously expanded.

PRESENTER: Michael Klante, CEO/ Owner Quietvox

14:30 – 15:00 Momondo Group: Travel Search and the Importance of the Human Touch

Momondo Group shapes and inspires global travel search with more than 1m visitors a day using the two brands we power – Cheapflights and Momondo – through a variety of desktop and mobile platforms. Our award-winning meta-search products and glob-ally successful marketing campaigns are driving rapid international growth by attracting high repeat users and subscribers. We are a small team of 300 but mak-ing a global splash. How? We believe technology with the human touch is a powerful force. It is what makes us different. Our CEO Hugo Burge will introduce the Momondo Group and our philosophy: How the hu-man touch pervades our purpose as a business, our inspiring brands and successful products.

PRESENTER: Hugo Burge, CEO , Momondo Group

15:00 – 16:00 Travel Massive: Affiliate Marketing Showcase

Join Travel Massive at ITB in Singapore – the leading travel show in Asia. We’re hosting a clinic on affiliate marketing and showcasing leading affiliate brands from our community to share tips and key insights about building successful affiliate marketing.

ABOUT THE CLINICAffiliate marketing drives millions of online transac-tions in the tourism industry and enables travel web-sites to monetize their content and brands to reach new audiences.

This seminar will explore the new mega-trends and opportunities for affiliate marketing, and showcase successful campaigns from leading content creators and travel brands from the Travel Massive community.

William Lee Founder andDirectorEasybook



How can payments change the experience of trav-elers? We will take you on a journey and show you different ways of how to connect payments with enhanced travel experiences. Let us show you how to combine payments with different loyalty systems and technological devices such as customer reten-tion and bonification, retailer campaigns, upgrades and upsells, the mobile Point of Sale, situational ini-tiatives and wearable devices in order to give trav-elers the best possible experience.

PRESENTER :

13:30 – 14:00

[Travel & Technology Showcase] Easybook: Digitizing Land & Sea Transport in S.E.A.

• This is a long neglected industry by all OTA. Plenty air tickets and hotel rooms aggregator / GDS, but not much for the land and sea transport.

• Despite the emerging of budget airlines, land and sea transport remains the most important transportation in all countries especially the 10 countries in S.E.A.

• Train, bus, car, ferry industries make up to about 80 billion USD of total transport market size in South East Asia.

• Nearly 700 million population in Southeast Asia, which most of them are young, quickly adapt to the emerging ecommerce.

• Land & sea transportation in S.E.A. are still pretty traditional in nature, but a revolution has come with more and more startups in S.E.A countries starting to computerize the back-office opera tion and hence provide online booking services to customers, like bus tickets, train tickets, ferry tickets, tour and car rental.

• With such new online services, the entire travel industry will benefit from the enlarging market which allows overseas travel agents to book

In this session, led by International SOS Security Specialist as well as our Digital Travel Risk Mitiga-tion Expert, we will address:

• Assessing your risk exposure and how to mitigate them• Potential impact to travelers and international assignees, as well as implication to your business • Advice on what to do when travellers are caught in a security-related situation • How to respond to your business travellers quickly and effectively

PRESENTER : To Be Confirmed

12:00 – 12:30

[Travel & Technology Showcase] Bewotec: Pio-neering real-time Dynamic Travel Production and Distribution

Bewotec presents the future of travel production with intuitive product management and real-time production. This is achieved with the future-proof XML standard OTDS with its Hub and Player network, thereby enabling the use of the fast and powerful front ends, dynamic travel booking and, last but not least, high conversion rates. Bewotec presents the next generation of travel planning apps with jar-gon-free, direct interaction with the user. This allows you and your customers to use dynamic, on-demand travel production at any time, day or night.

PRESENTER :

13:00 – 13:30

[Travel & Technology Showcase] Wirecard: The Future of Travel Payments

Michael BecherFounder and CEOBewotec TravelTechnology Group

Jan RuebelHead of Sales Travel & MobilityWirecard


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13:00 – 13:30Wego: Travel Snapshot - the Asia/Middle East Connection

Wego launched in Singapore back in 2005 specifi-cally targeting Southeast Asian travellers with the aim of simplifying travel shopping online. Since that time the company has experienced rapid growth, collecting valuable data about user trends across a variety of its core markets in the process.

From its Singapore headquarters, Wego established regional offices in Indonesia, India and the Middle East. Of all, the Middle East business has grown at a furious pace and is one of the most responsive online travel markets in the company’s experience.

As the leading travel search site in the Middle East and Asia Pacific, Wego has gained a deep under-standing of the market differences, similarities and increasing connection between the two. Wego veteran Graham Hills, will provide insights into the unique behaviour, booking patterns and trends of Middle Eastern travellers, and reveal the role that Asia is also playing in its growing travel market.

PRESENTER:

13:30 – 14:30Conference Session by Professional Travel Blogger Association

Session 2 - Travel Influencers’ Secrets To Growing Loyal Social Media Communities

Social media marketing is no longer optional for travel brands — it’s essential. As more and more travel stories are shared on social media, service complaints are made, brands are discussed, and ex-periences are broadcast, it’s imperative that brands are shaping the conversations that affect them. The problem is that social media is constantly changing and evolving, making it difficult to stay up-to-date. This panel moderated by award-winning travel blogger and Professional Travel Bloggers Associa-tion Inbound President Matt Gibson will reveal the

most cutting edge tips and tricks used by profession-al travel influencers to stay ahead of the curve and maintain loyal social media communities.

Key Topics : • The value of social media marketing• How social media affects the travel experience• Trends in social media use• Tips for efficient and effective social media management• Social media best practices

MODERATOR: Matt Gibson, President,Professional Travel Bloggers Association

PANELISTS: • Beth Leung, Member of Professional Travel Bloggers Association, Travels in Translation• Jiyeon Juno Kim, Member of Professional Travel Bloggers Association, Runaway Juno• Amanda Mouttaki, Member of Professional Travel Bloggers Association, MarocMama• Raphael Alexander Zoren, Member of Professional Travel Bloggers Association, Journey Wonders

Graham HillsChief Commercial OfficerWego


PROGRAM


and stay with Airbnb, and have more visibility to the entire employee travel experience. Ideal for any type of business trip, whether for extended stays, confer-ences or group trips, Airbnb for business can provide the inventory to suit nearly any business travel need.

PRESENTER: Kevin Hoong, Business Travel Lead, APAC, Airbnb Inc

12:00 – 13:00TaKanto Virtual Reality: Travel & Tourism Marketing Reinvented

The Travel and Tourism Industry relies heavily on selling experiences; a feeling, a landscape, a unique attraction. Traditionally, this has been accomplished through compelling brochures, storytelling and me-dia, among other approaches.

Virtual Reality (VR) is one of the most exciting inno-vations in Travel and Tourism Marketing today and many believe it is poised to transform travel selling. In 2015, Flight Centre and TaKanto have partnered to introduce the first in-store VR campaign in Asia. TaKanto produced a series of 360° videos of selected holiday destinations and invited Flight Centre cus-tomers to ‘Try before you buy’ via VR Headsets in all Flight Centre locations across Singapore.

This high-profile project marked the beginning of a new era in Travel Industry Marketing in Asia. Since then, many tourism players have begun offering VR as part of their business strategy.

In his session, Ariel will present key strategies for adopting VR as a marketing tool – based on his re-cent work with leading NTOs, airlines and agencies. Ariel will also share his perspective on the expected roadmap of this revolutionary technology and the latest trends.

PRESENTER: Ariel Talbi, Founder & Managing Director, TaKanto Virtual Reality

16:00 – 17:00 TravelMole Asia Pacific Awards 2016

In association with ITB Asia 2016, the TravelMole Asia Pacific Awards 2016, recognizes excellence of travel industry vendors, destinations, resellers, technology and payment solution providers, whose websites, ecommerce, social media, mobile and IT deployment represent the best of the best.


10:00 – 11:00Tripfez: The Last Frontier? Capturing the Growing Muslim Travel Market

Have a look at the huge potential of the Muslim Travel Market, growth, opportunities, trends and challenges. Dive into how travel brands, hotels and DMOs can win in the market by creating a unique value proposition

11:00 – 12:00 Airbnb for Business: The Future of Corporate Travel and Accommodation

The number of travelers looking for a local experience and staying in an Airbnb when they travel across Asia has grown by almost 400% in the last year alone. The world of travel is changing. People are traveling more than they ever have. Driven by a new experience led economy where people place greater value on expe-riences over ownership, people are finding ways to make travel a major part of their lifestyle.

This wanderlust trend is showing up in the way peo-ple approach how they travel for business. In 2016, Airbnb for Business tripled in growth, and more than 50,000 companies used Airbnb for Business to make a booking. As people are increasingly finding ways to combine business trips with weekend stays, and in this ever connected world, Airbnb helps compa-nies and employees find ways to create unique local experiences even if they are on the road for work.

Airbnb for Business offers people an affordable op-tion, which allows employees the flexibility and con-trol over their stay. The product provides a suite of tools for travel managers to help employees book



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Host your business associates at Universal Studios Singapore™ with a 1950’s New York scene right out of the movies; throw a lavish banquet against a panoramic backdrop of swimming manta rays at S.E.A. Aquarium; hold an intimate networking session at the 3-Michelin-starred Joël Robuchon Restaurant; or have a rock and roll celebration at Hard Rock® Hotel Singapore. The possibilities are endless.

When it comes to expansiveness and versatility, few venues come close to the column-free, state-of-the-art Resorts World Ballroom. Its 11-metre high ceiling and 6,000 square metres of unobstructed space has host-ed numerous high profile corporate and social events, as well as concerts. With a simple segregation, it can be transformed into three ballrooms or nine mega halls with flexible seating configuration.

With such an extensive collection of indoor and outdoor function space to accommodate any group size, Resorts World Sentosa is uniquely positioned to create bespoke experiences for any event.

PRESENTER: Noel Hawkes, Vice President Engagement and Partnership, Resorts World Sentosa, Executive Director, Sentosa Habourfront Business Association

14:00 – 14:30Destination Showcase: Laos

Mr. Phimphinith will talk about the tourism potentials of Laos and will give the audience an overview as to why Laos is simply beautiful. He will inform the audience about the steps taken by the Lao government to foster tourism development and emerge as a unique destination in the ASEAN.

PRESENTER : Saly Phimphinth, Director General, Department of Tourism Marketing, Ministry of Information, Culture and Tourism, Laos

14:30 – 15:00GLP Films – ROI Case Study: Key to Successful Content Marketing Campaigns (Digital Storytelling, Distribution Campaigns & Beyond)

The hottest topic in content marketing, we will dissect traditional content marketing challenges and exam-ine new strategies and trends in digital storytelling for destinations and travel brands. Learn from GLP’s lat-est global case studies, videos/films and industry leaders on how to leverage digital storytelling in your con-tent strategy, content marketing campaigns, best practices for digital content, and how to get the most of your new content through strategic content marketing.

PRESENTER : Andrew Morrison, Strategic Global Partnerships, GLP Films

15:30 – 17:30TTG Asia – Global Air Travel Trends Update by ForwardKeys

Get updated on the latest APAC travel trends. ForwardKeys will provide a performance summary for the year and the China National Day Golden Week, whilst also looking at forward bookings for the Q42016 and Q12017.

• Historical Update 2016 YTD• China National Golden Week Performance• Forward bookings Q42016 & Q12017

Targeted Audience

• All industry professionals whose business revolves around air travel

PRESENTER : Jameson Wong, Director of Business Development APAC, ForwardKeys

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11:30 – 12:00Destination Showcase: FinlandStopOver Finland program launch – Why everyone should stopover in Finland

Finland has all the potential to become Europe’s biggest stopover destination. StopOver Finland by Visit Finland, as the main partner of ITB Asia 2016, is here to officially introduce its stopover initiative. Come and learn how Finland is building its stopover business from scratch and how Finnish travel industry is getting ready to welcome all the new visitors. Finland has many unique selling points and highlights that no other country can offer.

PRESENTER: Kaisa Kosonen, StopOver Finland Program Manager, Visit Finland

12:30 – 13:00Destination Showcase: Thailand

PRESENTER : Yuthasak Supasorn, Governor, Thailand Tourism Authority

13:00 – 13:30Destination Showcase: IndonesiaTreasures of The Archipelago: Exploring 10 New Destinations Beyond Bali

In 2016, the Ministry of Tourism is targeting 12 million International- Tourist arrivals. In order to reach that target, Indonesia is implementing significant strategies related to regulations, marketing and promotion budgets, and also infrastructure and destination development. Indonesia has highly been proactive in at-tracting international tourists to experience all that the Wonderful Indonesia has offered. 10 Prioritized Destinations becomes one of the infrastructure and destination development. Based in the Presidential Regulation No.3/ Year 2016, about National Strategic Project Development, in 2016, the government has developed 10 prioritized destinations, namely Lake Toba in North Sumatra, Tanjung Kelayang in Belitung, Mandalika in South Lombok, Wakatobi in Southeast Sulawesi,Morotai in North Maluku, Thousand Islands in Jakarta,Tanjung Lesung in Banten, Borobudur Temple in Central Java, Mount Bromo in East Java, and Labuan Bajo in East Nusa Tenggara. This prioritized destination development is based on the GREAT Con-cept, by integrating the development in the destination: infrastructure, accessibility, connectivity, activity, facility, hotels, and market preferences in order to optimize economy value and the positive effects for the community. Some of the prioritized destinations have its unique attractions; from natural diversity in mountains to marine and lake. Borobudur, in Central Java, as one of 10 prioritized destinations, becomes one of UNESCO World Heritage Site. 10 prioritized destinations highlighted the treasures of Indonesia ar-chipelagoes beyond Bali: Sumatra, Lombok, Sulawesi, Maluku, Java, and East Nusa Tenggara.

PRESENTER : Hiramsyah Sambudhy Thaib, Team Leader for Accelerated Development of 10 Prioritized Destinations, Ministry of Tourism Republic Indonesia, and the Chairman of PT. TRG Investama

13:30 – 14:00Destination Showcase: Resorts World SentosaResorts World Sentosa - Asia’s Ultimate Destination

Located on Sentosa island, Resorts World Sentosa Singapore is Asia’s ultimate leisure and M.I.C.E. destina-tion to meet, dine and unwind.


BASEMENT 2 PRESENTATIONHUB


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A great part of the city’s charm lies in the way it transforms history into the “good old imperial days”. There are many reasons to visit Vienna – the city is world famous for its imperial heritage, like Schoenbrunn Pal-ace, the Belvedere or the Hofburg. The capital also scores highly thanks to the first-rate musical and cultural attractions. Vienna is also famous for high-class enjoyment with its traditional coffee houses and excellent restaurants and cosy wine taverns.

The following Austrian Partners are looking forward to meeting you and doing business with you:

• Austria Trend Hotels • Museum Highlights in Vienna• Pegasus Incoming • Steigenberger Hotel Group• Vienna Convention Bureau/Vienna Tourist Board

PRESENTER : Andrea Buxbaum, Market Management, Vienna Tourist Board

Mozart meets The Sound of Music by Salzburg State Board of Tourism

Its reputation as a diverse holiday destination precedes the SalzburgerLand. Thus it is known well beyond its borders for its diversity. Where else does the day begin with a hike up to an alpine cabin near the old quarter so steeped in culture and end with a glass of wine at the lakeside terrace? Pristine nature and sum-mit joy, sporting action and fun for the whole family, world-famous culture and living traditions, regained health and culinary flights of fancy.

The city of Mozart and film location for “The Sound of Music”, nestled between green city mountains and breathtaking gardens is characterized by the historic UNESCO World Heritage City Center. The baroque masterpiece in the heart of Europe – Salzburg – owes its reputation to its unique combination of unparal-leled architecture of the old town and unique scenic beauty. The city lets visitors listen to famous classical tunes and breathe history while it imparts surprisingly modern insights. PRESENTER : Gerhard Leskovar, Market Management, Salzburg State Board of Tourism

14:30 – 15:00Destination Showcase: Argentina

Argentina has many peculiarities that have traveled the world by word of mouth with the people who have visited the country. The outgoing personality of its people, who are friendly, fun and effusive; the typical cuisine which includes asado, mate, regional dishes, and dulce de leche treats; the traditional dances like tango, a couple dance with a 2 x 4 rhythm, which was born in Buenos Aires during the 19th century and today has reached an international level, or folklore, with different choreographic forms, according to each area; the passion for football, and the fanaticism for the major players and clubs, Boca Juniors and River Plate being the most popular ones, and the ones that fill their stadiums and cause proliferating displays of excitement every time they play; typical games like truco, a card game in which luck and the ability to trick or deceive the opponent are the most important things, or horse riding games in the outskirts of the city which reveal the powerful Spanish influence and the persistence of old traditions; and, of course, the personality that each special region knows how to maintain and strengthen as time goes by.

PRESENTER : María Nazareth Vilardo, Market Coordinator Europe, Asia, Africa and Oceania of Argentina Tourist Board


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OCTOBER 20th, THURSDAY

11:00 – 12:00WYSE Travel Confederation: Global Youth Travel

Youth, student and educational travel is an increasingly important sector of the international tourism mar-ket. Young people are travelling more, travelling further and looking for even more inspiring experiences. The generation now driving youth travel demand is the Millennial generation, the demographic cohort born from the early 1980s to the early 2000s.

UNWTO estimated that there were more than 1.1 billion international arrivals last year and WYSE Travel Confederation estimated, together with UNWTO, that 23% of those – or roughly 272 million – were trav-ellers ages 15 to 29.

WYSE Travel Confederation research shows that young travellers:

• Are ‘trend-setters and attract other tourists to a destination• Are likely to return for personal and professional reasons, thus providing more value to a destination over time• Deviate from visiting traditional tourist spots, instead exploring other areas of a destination• Are driven to build cultural knowledge and friendships, contributing to international peace and understanding

Youth travel does not only provide short-term financial benefits, but this dynamic market creates a legacy that provides immense opportunities for destinations into the future. Combining the financial gains with demonstrated social and cultural benefits, the youth travel sector should be a focal point of every destina-tion’s economic and tourism strategies.

PRESENTER: David Chapman, Director General of the World Youth, Student and Educational (WYSE) Travel Confederation

12:30 – 13:00Destination Showcase: FinlandStopOver Finland program launch – Why everyone should stopover in Finland

Finland has all the potential to become Europe’s biggest stopover destination. StopOver Finland by Visit Finland, as the main partner of ITB Asia 2016, is here to officially introduce its stopover initiative. Come and learn how Finland is building its stopover business from scratch and how Finnish travel industry is getting ready to welcome all the new visitors. Finland has many unique selling points and highlights that no other country can offer.

PRESENTER: Kaisa Kosonen, StopOver Finland Program Manager, Visit Finland

13:30 – 14:00Destination Showcase: AustriaFrom Imperial Romance to Alpine Adventure by Vienna Tourist Board

Imperial romance and world class art/capital of music & contemporary trends. Vienna is one of the most buzzling capitals in Europe and has been elected as the world’s livable city for the seventh time in a row (Mercer Study 2106. The city is situated in the north-east of Austria alongside the Danube river. Vienna is an excellent exit point for visiting Austria and Eastern Europe.



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11:30 – 12:00Conference Session by PACEOS

12:00 – 12:30Destination Showcase: PenangPenang Here & Now

Penang’s enchanting cultural diversity and heritage is like none other. Amid the city’s fascinating colonial buildings and century old trading shop houses, you will find its characteristics of past and present, places of worship displaying the peoples’ rich and diverse spiritual faiths, clan houses and its much raved about culinary cuisines. The people in Penang celebrate year-round festivals including religious, cultural and arts that happen almost every month such as the month-long George Town Festival and the long-running Pen-ang Island Jazz Festival that are quickly becoming a sole reason for global travellers to visit Penang. Aside from these, new attractions such as The Habitat - Penang Hill, Entopia, Escape Theme Park and The Top @ KOMTAR are becoming popular must-see places. In the mainland, Design Village - a strikingly spectacular development spanning 245 acres will become a shopper’s paradise with a year-round sale on high-end fashion labels. Penang will also soon attract bigger events and conventions. The Subterranean Penang International Convention and Exhibition Centre (SPICE) is an integrated business and leisure hub, and Ma-laysia’s largest of its kind outside the capital. SPICE consists of a convention centre, indoor stadium, retail and F&B space, Aquatic Centre and an upcoming 4-star hotel.

PRESENTER : Ooi Chok Yan, CEO, Penang Global Tourism

12:30 – 13:00Destination Showcase: India

Join R K Suman as he shares more on the history and beauty of Incredible India. Discover Agra, Delhi, Jaipur, Srinagar, Kerala, Goa, Puri, Kolkata, Varansi, Bodhgaya, Darjeeling and Sikkim and what they have to offer for everyone.

PRESENTER : R K SUMAN, Assistant Director, India Tourism Singapore

13:00 – 13:30Destination Showcase: LaosFour countries – One destination

Dr. Nicole Haeusler, tourism consultant for GIZ, will talk about the regional tourism potentials of Cambodia, Laos, Myan-mar, and Vietnam (CLMV). She will inform the audience about new or emerging regional destinations in these four countries, and about approaches to foster tourism development in the CLMV with the aim to emerge as “Four countries - One destination”. The presentation will be introduced by Mr. Hasso Anwer, GIZ advisor, who represents the regionaldevelopment cooperation project “Support to the Initiative for ASEAN Integration (IAI)” which supports the CLMV on regional economic integration. The project is funded by the German Federal Ministry for Economic Cooperation and Development (BMZ) and implemented by the Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ).

PRESENTER : Dr. Nicole Haeusler, Tourism Consultant for GIZ’s “Support to IAI” project Mr. Hasso Anwer, Team Leader for Myanmar of GIZ’s “Support to IAI” project

16:00 - 16:30Performance by Catalan Tourist Board


HUB


15:00 – 15:30Frost & Sullivan: Future of Tourism

There has never been as many tourists in human history as now. Even with the exponential growth, the the potential for tourism is still largely untapped. New trends such as demographic changes, technology adoption and revolutionary business models are transforming the way tourism can be marketed. This ses-sion will focus on the new tourist segments and tourism products being demanded by tourists, the role of technology in the entire travel experience (i.e. from search, booking, travel and post-travel), and the implications of these trends for tourism marketing and infrastructure. If you have interest in travelling or are actively associated with the tourism sector, this session is for you.

PRESENTER : Abhineet Kaul, Director – Public Sector & Government Asia Pacific Singapore, Frost & Sullivan

15:30 –16:00Fear and Loathing of German Holiday Makers – The Effects of Terrorism on Travel Decisions In the German Source Markets and Their Effects on Destinations Especially In Asia

Munich, Paris, Brussels, Istanbul, Nice - Europe has been struck by several terrorist attacks in the last months.

The question is, how the recent development of threats effects the demand in the German source market - one of largest in Western Europe: The 81 million inhabitants of Germany travelled 69 million times on long holiday trips in 2015 including more than 5.4 million longhaul trips. 45 million were organised by tour operators with a total volume of 27 million Euros. In quite a few destinations Germany is seen as an important source market. In the last decades the tourism industry seemed to grow continuously, but the recent development changes the demand structure of German holiday makers dramatically. The rational risk to die in a terrorist attack seems to be very small compared to normal risks in life. But the choice of holiday destinations is rather emotional than rational. Holiday makers do not want to worry about terror-ist attacks during their trips.

This presentation tries to get an update about the choice of destinations and current booking situation and beyond. The travellers are influenced by the media (mass media and social media) as well as security assessments of governments. Those changes in the demand structure have significant effects on the des-tination: Tourism contributes about 10-25% to the GDP in most effected countries. A decreasing number of high spenders from Germany has huge economic effects and may affect political and social structures in the long run.

PRESENTER : Prof Alex Dingeldey, Professor, Program Coordinator Tourism DHBW Ravensburg

OCTOBER 21st, FRIDAY

11:00 – 11:30Destination Showcase: Korea

Join us for an introduction to Korea and their MICE infrastructures. Find out what are the “HOT” venue choices for MICE events, “COOL” options for MICE programs. Join Caitrin as she shares some MICE experi-ences and elaborate on Korea Tourism Organisation’s role and responsibility in MICE Marketing.

PRESENTER: Caitrin Moh, Senior MICE Manager, Korea Tourism Organization



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results. Thus identifying the right influencer and connections for the message — which needs to be filled in order to maximize the money spent on a campaign. GfK hopes after this short session, the audience will discover how, through the study of naturally occurring online kinship across devices and social nets, they can confidently identify key influencers of their brand as well as competitors, their interests and affinities. This will undoubtedly aid to optimize digital marketing efforts in messaging, planning and benchmark your position among the connected community.

PRESENTER :

15:30 – 16:30Euromonitor – Online Travel Trends in Asia Pacific

Online travel continued on the upward trajectory in 2015, reaching global sales of US$200 billion. Rapidly evolving consumer behaviour in Asia Pacific saw consumers increasingly migrate to the online channel, allowing the region to witness the fastest growth in online travel sales. With that, competition between intermediaries and direct supplies has intensified while metasearch engine, social media and other technol-ogy are playing more important roles than before. What kind of opportunities and challenges can travel companies expect as they navigate their way through the online space? Join Euromonitor International as research analyst, Yuxian Lim, breaks it down for you by uncovering key insights into the online travel landscape in Asia.

Key Topics of Discussion:• Asia’s online travel landscape• The Millennial effect on travel industry• The mobile era• New competitive environment• Travel outlook from 2016 to 2020

PRESENTER : Yu Xian LimAnalystEuromonitor

Clement WongCEO & Founder

BeMyGuest

Faeez Fadhlillah CEO & Founder

Tripfez

Anthony Tan APAC Lead

GfK

Leonard Koh Senior ConsultantIntegrated Market

Intelligence (APAC)

GfK

BASEMENT 2 ITB ASIA CLINICS


11:00 – 12:00 STR: More Than a Quarter of a Billion Travellers Visited the Asia Pacific Region In 2015. Can This Growth be Topped In 2016?

PRESENTER : To be Confirmed

12:00 – 13:00 Nielsen – More Digital, More Devices, More Destinations

Asian consumers love to travel, and the rise of budget airlines and disposable incomes in the region is giving the travel industry a significant boost. Not all travel operators however, are laughing their way to the bank. Discerning Asian consumers will scour for the best deal or experience before parting with their money. What do travellers look for? Great deals or good promotions? Is the shopping journey the same or different when planning a weekend getaway versus the long-haul vacation? Should your online site focus on form or function? How can you be a stand-out brand in the ever crowded travel eco-system? One thing is for certain – the omni-channel shopping experience is the new reality, especially when booking a well-deserved holiday.

Engage your consumer by unlocking the travel consumer’s mind with consumer neuroscience principles

Explore how to successfully integrate online and offline shopping behaviour and drive profitability across both channels

Capture shoppers’ digital shopping journey across devices with Nielsen Consumer Decision Journey me-tering platform

Provide a holistic view on omni-channel shopper behaviours to develop on and offline strategies to help brands win in today’s world of connected commerce

PRESENTER :

13:30 – 14:30 Conference Session by CWT Meetings & Events

PRESENTER : To Be Confirmed

14:30 – 15:30 GfK – Connecting with Today’s and Future Travelers

Influencer marketing is nothing new to the hospitality and travel industry. The way the travel industry engages with Online Influencers however is broken.

Many brands employ influencer marketing but many are left fumbling when it comes to tangible business


Kaushal UpadhyayExecutive DirectorClient Service Growth & Emerging MarketsNielsen

BASEMENT 2ITB ASIA CLINICS


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itb asia 2016 event program

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