1.ADRIAN MILLERSaatchi & Saatchi

2. FINDING A HERO; STEP 1The work I love the most is that of a clever concept, intelligently and wittingly executed; something that both makes an impact as well as you think. 3. STEP 2Not only should I love design, but I should be inspired. Love allows you to appreciate;inspiration allows you to improve. 4. STEP 3The majority of both inspirational and love designs I found in all research,are from Saatchi & Saatchi. 5. STEP 4Adrian Miller, executive creative director for Saatchi & Saatchi Malaysia,was a recurring name for some of my favourite designs, with styles closely linked to other designers work I found highly inspirational. 6. A BRIEF LOOK INTO HIS LIFE Joined Lowe Kuala Lumpur in 2004Then joined Saatchi & Saatchi Malaysia in 2006He has been a judge at several awardsIn 2010, Media Magazine ranked Adrian as one of the top five Executive Creative Directors in Asia-Pacific.Recently Adrian set up V+,a division of Velocity Films.(Extracts from Adrian Millers LinkedIn profile summary) 7. GUINNESS POOL VIDEO Set of 3 videos (link) Constant product placement Hits the audiences interests Utilises both wit and humour Develops a story to remember Promotion of fun and community Friendly/item origin, Irish accent 8. THE MORE YOU DRINK, THESLOWER YOU REACT; GUINNESS 9. THE MORE YOU DRINK, THESLOWER YOU REACT; GUINNESS 10. THE MORE YOU DRINK, THESLOWER YOU REACT; GUINNESS 11. THE MORE YOU DRINK, THESLOWER YOU REACT; GUINNESS 12. THE MORE YOU DRINK, THESLOWER YOU REACT; GUINNESS Each sign has an additional piece ofinformation, representing the slower reaction times on the road. Because the signs information increases over each one, itrequires thought and intrigue to the audience, to figure outwhat it means.The perspective view puts the audience in place of thedriver, allowing them to relate. The perspective also takes the road signs and draws theaudiences eye into the center of the design. This is aidedby the arrow of light from the car. 13. SAFEGUARD SOAP Using odd dimensions makes it stand out Dirty colour scheme relating to theme In creative strategy terms, goes for the shock value The design tells a story and makes you think 14. NOKIA PANORAMANokia wanted a set of designs for the panoramic uspof their new phone. Adrian Miller took on this taskwith his trademark mixture of humour, wit andcreative lateral thinking. 15. NOKIA PANORAMA 16. NOKIA PANORAMA A set of 3 designs to advertise Nokia phonespanorama usp. Rather than standard advertising dimensions, ituses the panorama dimensions in an unusual (yetcreative) portrait orientation. From the base of the photo, things appearnormal. What would usually be along thepanoramic line, is then stacked up instead. Uses both comedy and wit/lateral thinking toattract the audiences interest. I am unsure where this would be displayed otherthan net side-banners due to the proportions. 17. NOKIA MOBILE GAMING To emphasise mobilegaming, hands have been turnedinto gaming characters. This surreal look captivates theaudiences attention. Very simplistic backgrounddesign as not to distract from thecomplex central focal point. The graduated background islighter in the middle, to drawattention inward. Visual hierarchy takes the eyefrom the figure to the hand to theNokia logo. 18. PENGUIN BOOKS; UNPUTDOWNABLE Diverse from his previous design styles, but still using his inspirationallateral thinking, this is a clever way of portraying the product message. 19. PENGUIN BOOKS; UNPUTDOWNABLE Diverse from his previous design styles, but still using his inspirationallateral thinking, this is a clever way of portraying the product message. 20. PENGUIN BOOKS; UNPUTDOWNABLE Diverse from his previous design styles, but still using his inspirationallateral thinking, this is a clever way of portraying the product message. 21. WWF PAINTINGSAlthough these are not Adrian Millers pieces, they are both Saatchi & Saatchi, and adesign for WWF; a campaign which I am constantly inspired by thus worth including. 22. GIVE WILDLIFE A HANDAlthough these are not Adrian Millers pieces, they are both Saatchi & Saatchi, and adesign for WWF; a campaign which I am constantly inspired by thus worth including. 23. GIVE WILDLIFE A HANDAlthough these are not Adrian Millers pieces, they are both Saatchi & Saatchi, and adesign for WWF; a campaign which I am constantly inspired by thus worth including. 24. GIVE WILDLIFE A HANDAlthough these are not Adrian Millers pieces, they are both Saatchi & Saatchi, and adesign for WWF; a campaign which I am constantly inspired by thus worth including. 25. GIVE WILDLIFE A HANDAlthough these are not Adrian Millers pieces, they are both Saatchi & Saatchi, and adesign for WWF; a campaign which I am constantly inspired by thus worth including. 26. GIVE WILDLIFE A HANDAlthough these are not Adrian Millers pieces, they are both Saatchi & Saatchi, and adesign for WWF; a campaign which I am constantly inspired by thus worth including. 27. AMNESTY INTERNATIONAL Promotion of written protest Stark, bold colour scheme Colours resemble danger Pen lids appear like shells Ink resembles oil; war fuel. 28. MY WWFMy design taken from my admiration for WWF designs, and Adrian MillersAmnesty International style. 29. HIS EFFECT ON THEGRAPHIC COMMUNITY?He has brought Lowe Kuala Lumpur and Malaysias division ofSaatchi & Saatchi to renowned, top performing creative agencies. Co-workers regarded him as a creative catalyst, convincingemployees not to guard their work so much, but involve other people too. Adrian was ranked as one of Asia/Pacifics top creative designers. He produces beautiful, clever and creative work, which will inspireothers of my generation, as much as it has inspired me. 30. HIS EFFECTS ON ME 31. HIS EFFECTS ON MEHis work has shown me other stylessuch as hand painting, to make workmore interesting.The beautiful balance of lateralthinking, wit, creativity, humour andclearness to the message.Work can be of odd dimensions likethe panoramic advertisements.An aspiration to be the creativecatalyst he is known to be.Given me a hero and love for hisdesigns. 32. Milton GlaserA.Ms WORK 33. BIBLIOGRAPHYhttp://www.linkedin.com/profile/view?id=84344266&authType=name&authToken=jrpq&locale=en_US&goback=%2Enpp_%2Fadrian*5miller%2F24%2F2b6%2F40aAdrian Millers LinkedIn profile; accessed 22 nd March 2012http://addshots.blogspot.co.uk/2008/10/amnesty-international-pen.htmlThe Ad Collector (a.k.a. Add Shots) blog, posted by Gonzo, 20 th October 2008; accessed 22 nd March 2012http://theinspirationroom.com/daily/2008/amnesty-international-weapons-against-war/The Inspiration Room tm, Amnesty International Weapons Against War, posted by Duncan, 15 th March 2008; accessed 22 nd March 2012http://www.ibelieveinadv.com/2011/05/nokia-n8-stack-up-train-stack-up-camel-stack-up-soccer-anthem/I Believe In Advertising, Nokia N8: Stack up, posted 31 st May 2011, accessed 22 nd March 2012http://theinspirationroom.com/daily/2009/penguin-books-unputdownable/The Inspiration Room tm, Penguin Books Unputdownable, posted by Duncan, 24 th July 2009; accessed 22 nd March 2012http://theinspirationroom.com/daily/2009/safeguard-antibacterial-soap-spreads-in-malaysia/The Inspiration Room tm, Safeguard Antibacterial Soap Spreads in Malaysia, posted by Duncan 5 th January 2009; accessed 22 nd March2012http://creativecriminals.com/print/wwf-give-a-hand-to-wildlife/Creative Criminals, Give a hand to wildlife, posted by Rindert Dalstra; accessed 22 nd March 2012http://theinspirationroom.com/daily/2007/guinness-game-of-pool/The Inspiration Room tm, Guinness and the game of pool, posted by Duncan, July 14 th 2007; accessed 22 nd March 2012http://www.youtube.com/watch?v=q0G6C02uQ9U&feature=results_main&playnext=1&list=PL2EF5B19DD2F0D5D6Youtube playlist, posted by Korbi21, 19 th February 2008; accessed 22 nd March 2012http://www.pop-ology.com/nokia-mobile-gaming/Pop-ology, Nokia Mobile Gaming, posted 23 rd March 2011, accessed March 22 nd 2012http://mydailyemail.blogspot.co.uk/2009/11/more-you-drink-slower-you-react-please.html