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TELECOM SERVICES Presented by, Jigar Panchal. S.Y.B.M.S

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TELECOM SERVICES

TELECOM SERVICES

Presented by,Jigar Panchal.S.Y.B.M.S SUBMITTED TO, SHRUTI.NAIK

COMPLETED BY, JIGAR.PANCHAL For those who love to talk

CONTENTSR.NO PARTICULARS SLIDES 1Indroduction 2Companys Visions & Mission 34ps of Company 4Competitors 5SWOT Anaylsis 6ConclusionIndian I talk Limited, commonly known asI talk, is an Indian multinational telecommunicationsservices company headquartered atMumbai, India. It was introduced to the world by Mr.Jigar Panchal in 2011.It operates in 20 countries across South Asia, Africa and theChannel Islands. I Talk hasGSM networkin all countries in which it operates, providing2G,3Gand4Gservices depending upon the country of operation.Tagline of I Talk For those who love to talk INTRODUCTION Our mission is to exploit technical innovations for the benefit of I talk and its customers by implementing next-generation technologies and network advancements in I Talk services and operations.

VISION

Our vision is to design and create in this decade the new global network, processes, and service platforms that maximize automation, allowing for a reallocation of human resources to more complex and productive work.

MISSION

I Talk Pre-paidI TalkPost-paidBlackberry Wireless HandheldValue Added Services (VAS)The different value added services provided by I Talk are-Instant Balance Enquiry24Hr recharge FacilityCaller line identificationCall divert, Call wait & Call HoldMultimedia messaging service (MMS)SMS based Information ServiceVoice Mail ServiceEasy Post-paid bill collectionGifting of Ring Tones & Hello TunesGPRS

PRODUCT

Large scale print and video advertising.I Talk works with icons such as Katrina Kaif to communicate its brand values.Provides innovations such as Bollywood movie premiers, music services such as ring back tones & many more. I Talks stores, its products and its staff all project the brand image.The I talk I Talk advantage

PROMOTION

Pricing strategy is the main motto of I Talk.I Talk provides free calling within the state means Italk-Italk 500mins free every month.Normal telecom services provides 1gb at Rs251 whereas Italk provides 1gb at Rs220.The normal calling rates for other telecom companies is 1.2p/min but for the new generation people willing to talk a lot Italk brought a scheme that buy recharging for Rs27 get all local calls at Rs 20p/min.Italk brought with a offer of giving rewards to the customer by giving 17% discount after crossing 1500mins local calls.People porting to Italk will get Rs100 and 500mb 3g service for 1 month.

PRICES

It has wide and extensive presence even in the remotest areasI Talks Customer Care Touch Points Distributors like E.g. Paan shops, grocery stores, chemists, outlet etc.I Talk stores are available at every 2kms in Mumbai.Its being getting settled now in the rural areas.

PLACE

A company for youngsters people calling for a longer duration rates are less.I Talk Brand,Diversified product range,Extensive distribution network.Low and mid price rangeBetter understanding of consumer psyche.

STRENGTHPrice competition from MTNL & BSNL, VODAFONE.Loosing lead on technical expertise.

WEAKNESSEstimated annual growth of 20%Changing consumer preference,Untapped rural marketGrowth of mobile phone users.

OPPURTUNITIESHike in cost of production due to hikeIn Raw material cost,Increasing distribution cost,,Entry of various new entrantMarket maturity is basic telephone segment.

THREATSIn a highly competitive market, Katrina Kaif is the latest in a number of high profile celebrities and personalities that I Talk has used to promote I talk.Sponsorship using stars involves a partnership between the star and the company, and success depends on both remaining high profile and in the public eye. CONCLUSION Thanking You, Jigar.Panchal S.Y.B.M.S