Italian vs. American Italian vs. American fashionfashion

Mason ChoMason Cho

U.S.A brand unaU.S.A brand una

►GAP-an Americano company founded GAP-an Americano company founded in 1969 by Doris and Donald Fisher. Le in 1969 by Doris and Donald Fisher. Le famiglia is still deeply involved in the famiglia is still deeply involved in the company and collectively owns most company and collectively owns most of its stock.of its stock.

►GAP vende la felpa e la magliette. I GAP vende la felpa e la magliette. I vestiti sono di tutti colori.vestiti sono di tutti colori.

Lei indossa la gonna grigia.Lei indossa la gonna grigia.

Americano brand dueAmericano brand due

►Aeropostale-one of my favorite brands Aeropostale-one of my favorite brands Aeropostale was founded in 1973.it Aeropostale was founded in 1973.it maintains control over its proprietory maintains control over its proprietory brands by desighning sourcing and brands by desighning sourcing and marketing its own merchandise.marketing its own merchandise.

►Aeropostale vende le t-shirts e i jeans. Aeropostale vende le t-shirts e i jeans. I vestiti blu, bianchi, e neri.I vestiti blu, bianchi, e neri.

Italiano brand unaItaliano brand una

►Gucci-an Italiano brand founded by Gucci-an Italiano brand founded by Guccio Gucci in Florence 1921. Gucci Guccio Gucci in Florence 1921. Gucci is the best selling Italian brand and is the best selling Italian brand and operated 278 stores worldwide (as of operated 278 stores worldwide (as of 2009).2009).

►Gucci vende la borse e la giacce di Gucci vende la borse e la giacce di cuoio. I vestiti e neri, beige, etc.cuoio. I vestiti e neri, beige, etc.

La borsa è di pelle e la borsa La borsa è di pelle e la borsa è nera è nera

Italiano brand due Italiano brand due

►Fendi-fendi was launched in 1925 by Fendi-fendi was launched in 1925 by Edoardo and Adele Fendi in Rome. Edoardo and Adele Fendi in Rome. Today the company is a luxury Today the company is a luxury merchandise company directed by Karl merchandise company directed by Karl Lagerfeild.Lagerfeild.

►Fendi vende la borsa e la cintura. I Fendi vende la borsa e la cintura. I vestiti e molto costosi.vestiti e molto costosi.

So what’s the DifferenceSo what’s the Difference

►Size-Italiano e Americano sizes vary Size-Italiano e Americano sizes vary greatly.greatly.

►Price-although different stores have Price-although different stores have different prices, most clothes cost more different prices, most clothes cost more because Italia enjoys high fashion. You also because Italia enjoys high fashion. You also must remember that one euro isn’t one must remember that one euro isn’t one dollar.dollar.

►Casual vs. formal-italia tends to have Casual vs. formal-italia tends to have higher standards for casual wear than higher standards for casual wear than America.America.

And Similarities?And Similarities?

►Both countries have a fashion city: Both countries have a fashion city: New York and Milan are both world New York and Milan are both world renowned fashion capitals.renowned fashion capitals.

►Both countries have a similar idea Both countries have a similar idea about what is formal (although casual about what is formal (although casual wear in Italia is much more formal wear in Italia is much more formal than in the states).than in the states).

My FavoriteMy Favorite

►Although I enjoy both countries’ Although I enjoy both countries’ fashion I feel that in America trends fashion I feel that in America trends can be inappropriate (short skirts, can be inappropriate (short skirts, shorts, etc.). In Italy however casual shorts, etc.). In Italy however casual wear tends to be more elegente rather wear tends to be more elegente rather than inappropriate. So I guess I like than inappropriate. So I guess I like Italian fashion better than American.Italian fashion better than American.