italian national policy on design promotion
TRANSCRIPT
Italian National Policy on Design Promotion
Alessandro Griffi – University of Pisa
From:A COMPARATIVE ANALYSIS OF STRATEGIES FOR DESIGN PROMOTION IN DIFFERENT NATIONAL CONTEXTS
Gisele Raulik-Murphy, BDes MAUniversiti of Wales
Italy doesn’t have a real policy on Design Promotion
From 2008 the Italian Government started to follow European programs of innovation policies
But…
But…
Industrial districts
The program INDUSTRIA 2015 was enforced to
develop instruments in order to develop
of technological clusters.
Innovative Start-upSpecific attention committed to
innovative new firms, to continue and modernise the
traditional medium firms of the Italian industrial system.
To implement this new network of companies the Government sustains technologic hubs and
incubators.
Defense of Made in Italy
DISEGNI+3Founds and legal
support in order to increase patent and
industrial design applications of
Italian companies.
Design Associations
Private no-profit associations were born after the IIWW in order to
promote and implement the most appropriate conditions for the design of goods and services , through the cultural debate.
Prizes and competitions
Design Associations sustained by local goverments organize competitions and prizes in order to incentivize industrial
designers to develop their ideas.
Prizes and competitions
International Fairs
Every year are organized in many Italians cities international fairs to share new ideas and new products.
These fairs attract many different stakeholders:Designers
Companies Investors
CustomersInfluencer
International Fairs