it support companies: here’s what your smb clients really want (slides)
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http://ITMarketingIdeas.com For owners of IT support companies: If you're tried of guessing what your small business clients are thinking, learn what SMB clients REALLY want. Copyright (C) SP Home Run IncTRANSCRIPT
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IT Support Companies:
Here’s What Your SMB Clients
REALLY WantCourtesy of theSmall Business Computer Consulting Bloghttp://blog.sphomerun.com Creative Commons Image Source: Flickr BUILDWindows
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What Do Small Businesses Want From their IT Support Companies?
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Question on LinkedIn
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Largely Depends on Three Factors
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(a) Your Business Model: How You Position Your Company
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(b) Your Ideal Client: How You Define Your Target Market
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(c) Your Level of Marketing Sophistication: How You Market to That Segment
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Which 8 Factors Matter Most to Non-Technical Small Business Decision Makers?
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1. Non-Technical SMB Owners Don’t Differentiate Among Different IT Needs
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2. Only Industry Insiders Know What “Virtual IT” Means
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3. Don’t Lump All Small Business Clients Into One Bucket
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4. Bigger SMB Clients Spend More On IT Than Tiny Clients (Usually)
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5. Get Proactive About Solving Your SMB Clients’ Problems
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6. Make “Win -win” Your Mantra
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7. Send Prepaid Time Blocks Back To the 1980s And 1990s (Where They Belong)
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8. Bet Your Firm’s Future On Selling ROI Results
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So What Do You Think SMB Clients Want Most From their IT Support Companies?
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Please Share Your Tips, Hints, and War Stories in the Comments Area Below
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