it can waititcanwait.com @itcanwait #itcanwait kimberly darrin [email protected] thank you! created date:...
TRANSCRIPT
ItCanWaitEyesontheroad,notonyourphone
© 2015 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property.
Whereitallstarted
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“Whenitcomestotex7nganddriving,notextisworthalife.ItCanWait.”
© 2015 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property.
HowItCanWaithasexpanded
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Asourphonesandourrela7onshipwiththemhavechanged,smartphoneusewhiledrivinghasgrownbeyondtex7ngtosocialmedia,websurfing,selfiesandvideochaDng.
© 2015 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property.
Usingresearchtoinformthecampaign
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© 2015 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property.
Divingintothebigdatastudy–howdidwedoit?
© 2014 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property. 5
WorkedcloselywithourBigDatateam
Studied3monthsofanonymousdata
Aggregateddatatoanalyzetrends
Protectedcustomerdatathroughouttheproject
Whatdidwefind?
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17%Higherrateoftex7ngwhiledrivinginstateswithoutbans(likeTexas)
© 2016 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property.
Wheredowegofromhere?
© 2015 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property.
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ItCanWait.com@ItCanWait#ItCanWaitKimberlyDarrinkn5033@a[.com
Thankyou!