it as a service is the it of the future - presented at gigaom structure 2013 sf
TRANSCRIPT
IT as a Service is the IT of the Future
Krishna Subramanian
VP Product Marketing
Cloud Platforms
Citrix
Tweet about this session with hashtag #SYN101 and #CitrixSynergy
Users now expect…
• Consumer-like experiences
• Self-service procurement
• Immediate provisioning
• Any app/service
• 24x7 access
• Access from mobile, personal devices
71%Employees not using
IT-sanctioned apps
78%Plan to increase use of
cloud services
Second Wave inConsumerization
Of IT
*”2013 State of Cloud Applications Access Survey” by OneLogin
“AGGREGATE & DELIVER”
Paradigm shift for IT
Self-Service Storefront
Any App, Public/Private
Elastic Infrastructure
High Utilization
Immediate
High Visibility
IT Role: Business
Backoffice
Limited Apps
Dedicated Infrastructure
Low Utilization
Days to Weeks
Low Visibility
IT Role: Technology
“BUILD & OPERATE”
ITaaS: IT brokers cloud services, acts as SP
Users and Customers
Developers and Cloud Admins
IT
Man
aged
Clo
ud
B
roke
r
DiscoveryCatalogingBillingChargebackSelf-service
DiscoveryCatalogingBillingChargebackSelf-service
E.g. Amazon,MS Azure,Google, SoftLayer, Datapipe
Public/3rd Party Clouds
Public/3rd Party
Web, SaaS apps
E.g. SalesForce,GoToMeeting,Office365,ShareFile
PrivateCloud
E.g. Apps (SAP,Exchange),IaaS,STaaS,DaaS
Challenges & Opportunities Deliver centrally managed on-demand virtual datacenters and cloud services to 100,000 students and 6,000 professors across 11 campuses
SolutionBuilt a university-wide cloud with Citrix solutions that delivers desktops, streamed applications, HPCaaS, IaaS and SaaS applications through a self-service portal
ResultsSelf-Service Cloud : Students and Faculty can start working on new projects in minutes without bureaucratic delays. Researchers and scientists access capacity on-demand for big data analysis.
Real-time Budgeting: Departments get real-time usage and spend information.
Reliable Access and Protection: Researchers get interrupted productivity during outages, strikes and valuable data is backed up centrally.
University of Sao Paulo
Challenge
• Service Provider for state and local government agencies
• Largest public datacenter in Germany
• Avoid building dedicated IT silos for different customers
Goals
• Deliver individualized IT solutions from a shared cloud
• Simplify delivery, improve experience, lower costs
Solution
• Standardized, multi-tenant cloud with CloudPlatform
• Admin delivers services to customers with CloudPortal
• Apps, desktops and infrastructure services based on delivered as role based cloud services with XenDesktop, XenApp, XenServer, XenMobile(CloudGateway)
1
Turn infrastructure and apps into cloud services
2 3
BrokerMultipleServices
Secure and Deliver
Seamless Access
• APIs to configure, meter, catalog,provision users, tenants, and discover service
• Billing, Metering• Chargeback• Catalog
Management• User
Authorization• Workflows• Admin UI• Integration
• Single Sign-on• User
self-service UI• Universal
client
Steps to ITaaS
Clo
ud S
ervi
ce B
roke
r
Home
Office
CallCenter
Mobile
Cloud Orchestration
Mobile
Web & SaaS applications
Public/3rd party clouds
Windows Desktops & Apps
Self-Service
ITComponents
CloudMgmt.
Seamless Access
HDExperience
Secure Access +
Universal Client
Secure Gateway
Cloud Networking, Virtualization
End-to-End ITaaS Stack
Home
Office
CallCenter
MobileNetworks
Gateway
Amazon MS Azure Any
Self-Service
ITComponents
CloudMgmt.
Seamless Access
HDExperience
Secure Access +
Citrix Delivers Complete Portfolio to Enable ITaaS
Evolve to ITaaSIT
OP
ER
AT
ION
S
BUSINESS IMPACT
AU
TO
MA
TE
DM
AN
UA
L
DEPARTMENTALIT ONLY ALL
Storage, Compute, Network
Server Virtualization
App & Desktop Virtualization
Cloud Orchestration
Public & Private IaaS
Multi-Service Broker
DaaSRaaSSaaSPaaSSTaaSIaaS
ITaaS
InfrastructureAppsWorkloadsServices
VIRTUALIZATION CLOUD
MOST AREHERE
A good first step is IaaS
Clo
ud S
ervi
ce B
roke
r
Home
Office
CallCenter
Mobile
Cloud Orchestration
Mobile
Web & SaaS applications
Public/3rd party clouds
Windows Desktops & Apps
Self-Service
ITComponents
CloudMgmt.
Seamless Access
HDExperience
Secure Access +
Universal Client
Secure Gateway
Virtualization
Mature Complete Product– Complete infrastructure orchestration and
management– Delivers clouds in days not months– Only solution to support both cloud and traditional
workloads– Integrated turnkey solution – Open source, powered by Apache CloudStack
Proven Cloud Solution– Scales to over 40,000 servers – 35,000+ Open Source community members– 1000+ Citrix Ready Cloud ISV Partners– 150+ Production Clouds
Design for failure
Self-service recovery
Multi-site redundancy
Ephemeral resources
Cloud Workload
Think Amazon Web Services
Expect reliability
Back-up everything
HA, Fault tolerance
Admin control recovery
Traditional Workload
Think Server Virtualization
Clouds must reliably run all types of workloads
E.g. SAP, Oracle, AutoCAD, VDI E.g. Big Data, Web, Load Test
Complete infrastructure orchestration to deliver Amazon style clouds
Open Source Xen Hypervisor
Amazon Proprietary Orchestration Software
EC2 API
Amazon eCommerce Platform
Networking StorageCommodityServers
XenServer
CloudStack
CloudPortal
Cloud APIs
vSphere Hyper-VKVM OVM
INFRA-STRUCTURE
DEV & TEST
DISASTERRECOVERY
BYOPLATFORM
APPS &DESKTOPS
YOURSERVICE
MOBILEAPPS
Azure OpenStackvCloud AWS
Uniquely supports both workloads that enterprises have
CloudPlatform
TraditionalAvailability
Zone
Traditional Availability
Zone
Object Storage
Cloud Availability
Zone
CloudAvailability
Zone
150+ Clouds In Deployment
30,000+Servers at scale
Challenges & Opportunities Provide clients with high-performance, easily scale technology at a fraction of the costFind a partner who can help to ensure that enterprises are able to make the most efficient IT investment using KT ucloud product Acquire a solution that can integrate with existing infrastructure technologies
SolutionCitrix CloudPlatform, Citrix XenServer
ResultAchieved performance-proven, cost effective platform (40% lower in cost than Amazon Web Services)
Decreased time-to-market with a production-ready system that differentiated itself by tailoring solution based on customers’ needs
Minimized overhead integration costs and complex deployment schedules
Followed by transforming Windows
Clo
ud S
ervi
ce B
roke
r
Home
Office
CallCenter
Mobile
Cloud Orchestration
Mobile
Web & SaaS applications
Public/3rd party clouds
Windows Desktops & Apps
Self-Service
ITComponents
CloudMgmt.
Seamless Access
HDExperience
Secure Access +
Universal Client
Secure Gateway
Virtualization
Desktops and Apps as-a-Service
XenAppXenDesktop
• Any device, anywhere
• Beyond VDI with FlexCast™
• On demand apps with XenApp
• HDX™ user experience
• Open, scalable, proven
• 500+ Citrix Ready partners & 24,000+ verified products
Delivering Windows apps & desktops as a cloud service
CitrixProject Avalon
Deliver ITaaS by brokering multiple services
Clo
ud S
ervi
ce B
roke
r
Home
Office
CallCenter
Mobile
Cloud Orchestration
Mobile
Web & SaaS applications
Public/3rd party clouds
Windows Desktops & Apps
Self-Service
ITComponents
CloudMgmt.
Seamless Access
HDExperience
Secure Access +
Universal Client
Secure Gateway
Virtualization
Business Manager
• Cloud Services Delivery and Management Platform
• Enables IT to become a Service Provider and broker cloud services
• Empower Users w/ Self Service IT
• Enables governance and real-time visibility
Catalog
AuthorizeAccess
Delivery
Helpdesk Support
User Mgmt
Workflow
Catalog Mgmt
BillingMetering
Users and
Developers
Adminsand
CloudOperators
CloudPortal Business Management Features
Clo
ud S
ervi
ce B
roke
r
Cloud Orchestration
Mobile
Web & SaaS applications
Public/3rd party clouds
Windows Desktops & Apps
Virtualization
CloudPortal Business Manager Customer Examples
Summary• Mobility & Cloud drive
consumerization of IT
• ITaaS enables IT to deliver users self-service access to any app or data using cloud services
• ITaaS increases governance, efficiency and visibility for businesses
• Evolve to ITaaS by transforming infrastructure, apps to cloud services and brokering their access
Home
Office
CallCenter
MobileNetworks
Gateway
Amazon MS Azure Any
Self-Service
ITComponents
CloudMgmt.
Seamless Access
HDExperience
Secure Access +
Citrix Portfolio Enables ITaaS
The cloud company that enables mobile workstyles
Work better. Live better.