COLOR ME MINE ANNUAL MEETING

2013 IT PRESENTATION

Summary

- Search Engine Optimization - Point Of Sale - Common Sku - Reports (Studio & Corporate) - Online Statistics Reports - POS Backup

Search Engine Optimization

-Wanted a full evaluation from professionals.

-Needed a “fresh look” at our web

presence and search results. -Update our keywords and settings for

more effective result ranking.

SEO Haus -40 Employees, 600+ Clients. -Analyzed our entire website. -They researched statistics for over 200

search phrases/keywords.

SEO Haus -Worked closely with Tara and others to

come up with 24 tested keywords. -These 24 keywords are the most

effective for finding, ranking and promoting our mission and promotions.

SEO Haus -Kept many of our current keywords,

eliminated non effective or seen as duplicates by search engines.

-Proposed changes to the layout and

other settings to optimize the site. All proposed changes were applied.

SEO Haus -SEO Haus created “link building”

to/from articles about us. This also helps in rank results.

-Initiated project in April 2013.

SEO Results -First monthly report showed 11 of our

keywords on 1st page of Google. -Second report showed visits to our site

up 2.59%. -Third report shows 8 of the keywords

moving up.

SEO Analytics -Analytics shows a 38% “Bounce back”

rate. (Visitors viewing only 1 or 2 pages and leaving the site.)

-60% of visitors are remaining on the

site, visiting 3,4,5+ pages.

SEO Analytics (60% of visitors view 3,4,5+ pages)

-Best they have seen of their larger

clients. -Visitors are remaining on the site and

finding out more about us.

Studio Benefits -Keywords, link building, optimization also

benefit the studio rankings. -Currently working with them to focus

more optimization on your studio sites. -Studios have the option to use their own

custom keywords.

Our Analytics vs. Google’s -We did an in-depth comparison on our

internal system compared to Google. -Our system shows “complete” picture. -Email, social, web links to pictures. -Page links from blogs, articles. -Search crawler hits, etc.

Our Analytics vs. Google’s -Google Analytics display’s information

only relevant to Google and their services.

-Manually subtracting the additional

traffic our system displays matches Google Analytics.

Point Of Sale -Added “Restaurant” style receipt

functionality. (Receipt printed before end of transaction).

-Added “How did you hear about us?” function and report.

-Researching and testing mobile/ipad add-on terminals from a few different companies. These do not replace our POS, they are tablet based add-ons.

Common Sku -Please use the common Sku#! -Studio owners that use these reports

and help us enhance them really see the importance of this.

Common Sku -A project that 100% affects your

profit. -Everyone wants a studio full of

profitable and fast moving items. This is the best way to accomplish that.

Reporting Quarterly Reports

-Working with studio owners (Chris

Challis, Bruce Westenfelder) -Cleaned many duplicates (Because of

non-common sku!).

Reporting Quarterly Reports

-Now includes correct costs and

descriptions. (For items with correct sku).

-Added Average Profit and Markup.

Reporting Like Items Report

-Shows similar popular items that are

available from the different vendors. -Some costs are dramatically different

for virtually the same looking item. Includes sku#, sizes, and case qty.

Reporting Internal Mentoring Reports

-Highly customized reports used to

identify areas where studios need the most help.

-Designate studio mentors.

Online Statistics Changes -Extremely valuable in viewing many

aspects of your studio. Comparing your studio to everyone else and the top 25.

-Shows your ranking in key areas.

Online Statistics Changes -Added “Overall Average Rank”. An

average of your key area rankings. (A complete overall rank of your studio compared to everyone else).

-Added Inventory Levels. Using actual

inventory levels or approximate (in some cases).

Online Statistics Changes -We receive monthly reports from the

major vendors of items you bought. -Compare your inventory with purchases

minus sales gives ongoing monthly level.

Online Statistics Changes -Shows dollar amount of different sizes. -Even if this # is off, it still will show

trends in inventory and size. (But we strive to keep it accurate!).

Online Statistics Changes -Website Information. Added key

website searches and link results for each studio.

-Customer Satisfaction Score. Displays

each studios monthly results from customer surveys.

POS Backup -Backup your POS! -With a backup you can go from a

complete new system to “just like it never happened” in about an hour.

-Add backup to end of day procedure at

least twice a week.

Wrap Up -Please use the support request system

if possible. It is the best way to keep track of projects and tasks.

-Welcome any suggestions, especially

those where technology can make you more efficient and more profitable!