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Product Description The final project for this course is the creation of a research paper based on

Internship Activities from the text.

The final paper should demonstrate an understanding of the materials in this course,

as well as the implications of new knowledge gained. The 3–4-page paper should

integrate new learning into the target company example and internship work. It may

include explanations and examples from previous cases and activities

The purpose of the final paper is for you to synthesize the learning achieved in this

course by describing your understanding and application of knowledge in the area of

business systems and the critical thinking process that has evolved. For this

assignment you should choose any two of the concepts discussed throughout the

course and integrate your research on these concepts into your case proposal for the

target company

The project is divided into two milestones, which will be submitted at various points

throughout the course to scaffold learning and ensure quality final submissions.

These milestones will be submitted in Modules Four and Six. The final submission will

occur in Module Seven

In this final case study, you will synthesize the concepts learned throughout the

course based on a series of Internship Activities that are the first two milestones.

Through the two assignments outlined in Milestones One and Two, you will

recommend solutions to Harrison Kirby, while also incorporating additional

perspectives and source material to analyze real world scenarios and provide him

with options to consider as part of his strategy to increase revenue and influence

customer interactions and experiences in his small business. You will leverage both

the textbook and external sources to complete the final project. From the milestone

assignments, you will find that Kirby is interested in improving his business through

the use of technology. As you learned in the first two cases you worked for Kirby, he

is focused on revenue through e-commerce and customer experience through

intelligent systems incorporated with his web presence. Take the opportunity to

provide Kirby with some other technology opportunities to consider that would

support his business venture in e-commerce and intelligent systems. Within your final

paper, choose two of the concepts below drawn from course readings. Provide detail

and an explanation for each concept, which will demonstrate how each can be

leveraged to support business growth and/or create a streamlined operation for Kirby.

Make sure to leverage sound examples, products, and references where appropriate

to further substantiate your findings

Course Concepts:

Big data and knowledge management

Wireless, mobile computing, and mobile commerce

Social computing

Cloud computing

Business analytics and business intelligence solutions

Your final product should answer this question: How will technology position

Harrison Kirby’s business for future growth and for the enhancement of both

customer alignment and efficiency?

Specifically, the following critical elements must be addressed:

1. Case Synthesis

a) What is the purpose in Harrison Kirby asking you to collect this data and how will it

impact his business? Start the assignment with 2–3 paragraphs providing a

description of Kirby’s business and the industry in which he operates. In this type of

contemporary business organization, what is the central role that IT is playing for

Harrison Kirby?

b) Find a complementary or competing company in the same industry as Mr. Kirby’s.

Take time to research the company and provide supported evidence to communicate

how IT may be playing a strategic role for that company in order to maintain or gain a

competitive advantage

2. Security and Ethics

a) What are the security or control issues that should be addressed as part of the

technology selection process for Kirby’s business?

b) Propose how you would address ethics or information security issues as part of

the technology selection process for Kirby’s business.

3. Findings and Recommendations

a) As the technical liaison for Kirby, you are providing him with critical information

that he will use in making decisions on expanding the use of technology to improve

his practice. It is important that you write your response with conviction through

well-developed recommendations based on sound reasoning and evidence.

b) Include an embedded Excel object in your final Word document submission that

includes a matrix of technical options that Kirby should consider in his decision

making process. The Excel file should include the columns below in an example

based on cloud computing. Make sure that you communicate to Mr. Kirby the

challenges he should expect to face when introducing new technology into his

business

c) Comment and provide examples of how Mr. Kirby can use this new technology to

make better management decisions for his business in the future.

Articulation of Response

Always include a title page with your name, the date, the course name/number, the

title of the assignment or paper, and the revision (if applicable).

In the body of the paper, use headings and sub-headings. Do not jump from subject to

subject without providing some type of heading beforehand.

Use correct grammar and punctuation. Capitalize the first word of a sentence.

Make the presentation as professional as possible. Think, “If someone were to look at

this paper, what would they think?” Sloppy papers may have correct answers, but

they still leave an overall “messy” feeling when read.

Make sure you understand how to cite reference material within the text of your

submission (e.g., according to John, “citing in text is a key concept in this course”

[Doe, 2013]).

Milestone One: Internship Activity In task 4-2, you will submit Milestone One. In this

milestone, you will first read through the Internship Activity in Chapter 7. For this

activity, you will conduct research to help Harrison Kirby, owner of a local golf course

and golf shop, create an online presence. In this milestone, you will provide an

overview of your research, discuss your research selections, and discuss how you

think your research will help Kirby accomplish his goal. This milestone will be graded

using the Milestone One Rubric

Milestone Two: Technology Guide 4: Intelligent Systems—Internship Activity In task

6-2, you will submit Milestone Two. In this milestone, you will first read through the

Internship Activity in Technology Guide 4. For this activity, you will build a technology

matrix in Excel for intelligent systems by researching major golf websites that use

extensive product information and reporting your findings to Harrison Kirby. Include a

1–2 page narrative describing your findings, including which sites offered the best

customer experience or the worst. Use examples and references in your narrative to

support your findings and provide Kirby with adequate detail to help him with his

project. This milestone will be graded using the Milestone Two Rubric.

Final Submission In task 7-2, you will submit your final case study. It should be a

complete, polished artifact containing all of the critical elements of the final product. It

should reflect the incorporation of feedback gained throughout the course. This

milestone will be graded using the Final Project Rubric (below)