ISV’s & Salesforce: GDPR Perspectives and Discussion Your Salesforce Readiness Guide

Dreamforce 2017

Forward-Looking Statements

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Let’s Talk GDPR

Salman MalikCOO, Products

Salesforcesalman.malik@salesforce.com

Lindsey FinchSVP Global Privacy,

Salesforce lfinch@salesforce.com

** Confidential **

What is GDPR?

Restriction of Processing

Legal Basis for Processing

Right to be Forgotten

Security

Accuracy & Portability

Transparency

The Purpose of GDPRDelivering Security and Data Privacy to all

Accountability

Security

Individual Rights

Prevent unauthorized access

Be transparent and take ownership

Preserve individual’s privacy while

delivering products and services

Our Salesforce Trust Commitment Building a GDPR partnership for lasting success

** Confidential **

Training and Guidance

Trails & peer-to-peer events to learn from

top experts

Customer Success

Enable our customers to build trusted

relationship

Product Innovation

Redefining how to manage & protect

customer data

Ongoing Collaboration

Alignment with data protection

authorities & customers

Security & Compliance

At the core of everything we do

& build

A Proven History of Ensuring Data Privacy and Trust for AllBuilding a GDPR partnership for lasting success

Salesforce's privacy program meets highest industry standards

October 2015 November 2015 August 2016

Response to Safe Harbor Invalidation

EU-U.S. Privacy Shield Certification

Binding Corporate Rules Approved

Today’s GDPR Challenge What’s holding you back?

86%of  organizations  are  concerned    that  not  

adhering  to  GDPR  will  have  major  negative  impacts  on  their  business

Trusted Customer Relationships

The Bedrock of the Salesforce Platform

Artificial IntelligenceUser Experience

Data Complex Integrations

Identity

Trust & Security

Analytics

Developer Skills

Network & Firewall

Metadata

PredictiveMarketing

PredictiveService

UnifiedCommerce

FasterCollaboration

FasterResults

GuidedSales

SmartApps

Put the Customer at the Center

“Stop processing my data”

“Get my permission”

“Delete my data”

“Prevent unauthorized access to my data”

“Update my data. Give me a copy of my data”

“Tell me about your data protection practices”

Your Platform for Customer Success and GDPR Readiness

SALESFORCE PLATFORM

Trusted Customer Relationships

The bridge to compliance & trusted customer relationships

86%of  organizations  are  concerned    that  not  

adhering  to  GDPR  will  have  major  negative  impacts  on  their  business

Building a GDPR roadmap for lasting success

GDPR Product Innovation Journey

Salesforce GDPR

Product Roadmap

2016 Spring ‘18

CONDUCT GAP ANALYSES/ DESIGN SOLUTIONSComplete

VALIDATE SOLUTIONS WITH CUSTOMERS

ENHANCED GDPR RELEASE

DEFINE SCOPE & GDPR POLICIES Complete

ADDITIONAL GDPR RELEASES

GDPRCompliance

May 25, 2018

Over 200 people across Engineering, Product Management, Strategy and Legal have been working on our Salesforce GDPR strategy.

Today our products meet a majority of the GDPR requirements – and we are validating our approach with our customers.

Salesforce Accelerates Your GDPR Readiness

Restriction Flag (coming 2018)

Preference ManagementConsent Object (coming 2018)

Salesforce Infrastructure & Shield Security

Granular Update & Export Controls

Granular Deletion Controls

Trust & Compliance Documentation

Consistent and Extensible Consent New Standard Entity to Store “Data Subject” Consent

Represents consent across the several roles a person can play

Provides customers and Partners building blocks to implement custom consent regimes

Consistent and Extensible Consent New Standard Object

Org Preference with Field History TrackingLook-up from Contact, Person, Account, Lead, and User objectsCan be associated with custom objects as well(1:n Relationship)

Consent and Intent includes:Block geolocation trackingDon’t processDon’t profileDon’t solicitDon’t trackExport individual’s dataForget this individualOK to store personal data elsewhere

Japan’s Act on the Protection of Personal Information (APPI)

EU ePrivacy Regulation & Directive on Security of Network &

Information Systems (NIS)

US Health Insurance Portability and Accountability (HIPAA)

Canada’s Personal Information Protection and Electronic Documents Act (PIPEDA)

Looking Beyond GDPRSalesforce Innovation to Match the Growth of Regulation

Consistent and extensible consent

Contact deletion framework

Standardized indications of intent

Session anomaly detection

Bring Your Own Key and Filter Preserving encryption

** Confidential **

Salesforce Resources to Guide Your GDPR JourneyDF Trail map, Website, Whitepapers, GDPR Trailhead, and more….

Txt GDPR to 805-65

Panel

Tod NielsenCEO,

OwnBackup

Sam GutmannCEO,

FinancialForce CMO,

KimbleVP, Identity Product

Management, Salesforce

Mark Robinson Ian Glazer

** Confidential **

Ian GottsFounder & CEOElements.cloud