istanbul, turkey june 02-03, 2018 - aetleducation...eser. a conference coordinator 3. mr. ibrahim...

Istanbul, Turkey

June 02-03, 2018

Volume: 01, Issue: 04

i

CONFERENCE

PROCEEDINGS

BOOK OF ABSTRACTS

AETL-2018

International Conference on Information Technology

Engineering and Applied Sciences

ITEA-2018

ii

Book of Abstracts Proceeding

International conference on

Information Technology Engineering and Applied Sciences

ITEA-2018

Istanbul, Turkey

iii

All rights reserved. No part of this publication maybe

reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanica l, photocopying, recording or otherwise, without the prior

written permission of the publisher. Applications for the copyright holder’s written permission to produce any part

of this publication should be addressed to the publisher.

Proceedings of the International Conference on

Information Technology Engineering and Applied Sciences

ITEA-2018

ISBN: 978-969-988-852-7

Disclaimer

Every reasonable effort has been made to ensure that the

material in this book is true, correct, complete, and

appropriate at the time of writing. Nevertheless, the

publishers, the editors, and the authors do not accept

responsibility for any omission or error, or for any injury,

damage, lose, or financial consequences arising from the

use of the book. The views expressed by the contributors

do not necessarily reflect those of the AETL.

iv

TABLE OF CONTENTS

ORGANIZING COMMITTEE ................................................................. V

CONFERENCE CHAIR MES SAGE....................................................... VI

..................................................................VII

TRACK A: BUSINESS, ECONOMICS, SOCIAL SCIENCES &

HUMANITIES ........................................................................................... 10

1. CRYSTAL STRUCTURE AND VIBRATIONAL SPECTRA OF

NEW P-PHENYLENDIAMMONIUM SALT: P-

PHENYLENEDIAMMONIUM DINITRATE .................................... 11

2. FACTORS INFLUENCING ADOPTION OF MOBILE COMMERCE

COMPARING BETWEEN GENERATION X AND GENERATION

Y........................................................................................................... 12

3. RELATIONSHIP BETWEEN BRAND EXPERIENCE AND BRAND

ENGAGEMENT OF THAI AND LAO CONSUMERS: A CASE

STUDY OF MILK PRODUCT ........................................................... 13

4. FORGOTTEN LESSONS OF HISTORY: FROM TULIP MANIA TO

CREDIT CRUNCH.............................................................................. 14

TRACK B: ENGINEERING & TECHNOLOGY, COMPUTER,

BASIC & APPLIED SCIENCES.............................................................. 15

5. NURSERY INTERIOR DESIGN AND IT'S IMPACT ON THE BABIES HAPPINACE COM FORT, GROWTH & LEARNING IN

JORDAN .............................................................................................. 16

FUTURE EVENTS .................................................................................... 17

v

International Conference on

“Information Technology Engineering and Applied

Sciences”

Istanbul, Turkey

Venue: Istanbul Gonen Hotel, Istanbul Turkey

ORGANIZING COMMITTEE

1. Mr. Metin

Conference Coordinator

2. Mr. Eser. A


3. Mr. Ibrahim Dirik


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CONFERENCE CHAIR MESSAGE

Dr. Samuel. A

International Conference on “Information Technology Engineering and Applied Sciences” serves as platform that aims to help the scholarly community across nations to explore the critical role of multidisciplinary innovations for sustainability and growth of human societies. This conference provides opportunity to the academicians, practitioners, scientists, and scholars from across various disciplines to discuss avenues for interdisciplinary innovations and identify effective ways to address the challenges faced by our societies globally. The research ideas and studies that we received for this conference are very promising, unique, and impactful. I believe these studies have the potential to address key challenges in various sub-domains of social sciences and applied sciences. I am thankful to our honorable scientific and review committee for spending much of their time in reviewing the papers for this event. I am also thankful to all the participants for being here with us to create an environment of knowledge sharing and learning. We the scholars of this world belong to the elite educated class of this society and we owe a lot to return to this society. Let’s break all the discriminating barriers and get free from all minor affiliations. Let’s contribute even a little or single step for betterment of society and welfare of humanity to bring prosperity, peace and harmony in this world. Stay blessed. Thank you.

Dr. Samuel. A

Conference Chair

Email: [email protected]

AETL-2018

vii

DAY 01 Saturday (June 02, 2018)

Venue: Room 1

09:00 am – 09:30 am Welcome Reception & Registration

09:30 am – 09:40 am Opening Ceremony

09:40 am – 09:50 am

Welcome Remarks – Conference Coordinator-Academy of Engineering

Technology Leadership

09:50 am – 09:55 am Introduction of Participants

09:55 am – 10:00 am Group Photo Session

10:00am – 10:30 am Grand Networking Session and Tea Break

viii

DAY 01 Saturday (June 02, 2018)

Session 1 (10:30 am – 12:00 pm)

Track A: Business, Economics, Social Sciences and Humanities

BMESD-JUN-101

Factors Influencing Adoption of Mobile Commerce Comparing

Between Generation X and Generation Y Ms. Pawitra Narkwichean

BMESD-JUN-103

Relationship between Brand Experience and Brand Engagement of

Thai and Lao Consumers: Case Study of Milk Products Assoc. Prof. Doc. Pensri

BMESD-JUN-105 Forgotten Lessons of History: from Tulip Mania to Credit Crunch Shamila Owais

IT-168-101

Crystal Structure and Vibrational Spectra of New P-

Phenylendiammonium Salt: P-Phenylenediammonium Dinitrate Boursas Fawzia

Track B: Engineering & Technology, Computer, Basic & Applied Sciences

IST-168-101E

Nursery Interior Design and its Impact on the Babies Happinace

Comfort, Growth & Learning in Jordan Mayyadah Fahmi Hussein

Lunch Break (12:30 am – 01:30 pm)

Closing Ceremony

Information Technology Engineering and Applied Sciences-ITEA 10

TRACK A: BUSINESS, ECONOMICS, SOCIAL SCIENCES & HUMANITIES


Crystal Structure and Vibrational Spectra of New P-

Phenylendiammonium Salt: P-Phenylenediammonium

Dinitrate

Boursas Fawzia1*, Berrah Fadila2

Abstract In the last years, organic–inorganic hybrid salts have attracted more

attention because of their interesting features and properties. These materials

exhibit remarkable structural diversity which results from various type of

non-covalent interactions, such as hydrogen bonding, π-π staking, CH..π

Interaction, etc. The present paper is interested in the structural, theoretical

and vibrational (IR and Raman spectra) study of new hybrid salts of p-

phenylenediamine. The organic entity in this hybrid compound belongs to the

large family of p-phenylenediamine derivatives known by its wide range of

properties.

Keywords: Vibrational Spectra, Crystal Structure, Hirshfeld Surface

Analysis, p-phenylenediamine, Nitric acid

1*

Université 08 Mai 1945, Guelma 24000, Algeria, 2

Université Larbi Ben M'Hidi, 04000 Oum El Bouaghi, Algeria Email: [email protected]


Factors Influencing Adoption of Mobile Commerce

Comparing Between Generation X and Generation Y

Pawitra Narkwichean1*, Pensri Jaroenwanit2

Abstract The adoption of innovation is one the signs to show the success of

innovation development and market launch. At the present, mobile commerce

is the developed innovation and plays intensive role in consumers market.

Different consumer generations accept mobile commerce differently due to

different factors. Hence, this study aimed to study the factors influenced the

adoption of mobile commerce which consisted of consumer attitudes,

influence of reference groups, perceptions towards the adoption of mobile

commerce of generation X and generation Y, and the comparison of the

effects of all 3 factors. The questionnaires were used to collect data from the

sample group based on 200 of each generation X and generation Y consumers

whose hometown in Bangkok, Nakornratchasima, and Khon Kaen. The

results of the study revealed that the factor as the influence of reference

groups and perceptions influenced the adoption of generation X consumers,

while the factor as consumer attitudes and perceptions influenced generation

Y consumers. As well, generation X and Y consumers had different attitudes

and perceptions. Such results could be used as a guideline for a marketer to

plan the marketing plans and develop mobile commerce in the purpose of

persuading the consumers to accept and use mobile commerce more.

Keywords: Adoption, Mobile commerce, Generation X, Generation Y

1,2

Khon Kaen University, Thailand



Relationship between Brand Experience and Brand

Engagement of Thai and Lao Consumers: A Case Study of

Milk Product

Pensri Jaroenwanit1*, Wananya Thongthip2

Abstract This research aims to study the relationship between brand

experience and customer brand engagement by collecting data from 400 Thai

consumers and 400 Lao consumers who have consumed milk products and

analyzing the data by using Pearson Correlation. Findings reveal that brand

experience in the following dimensions: sensory, affective and behavioral

have a positive relationship with customer brand engagement in the context

of milk products among Thai and Lao consumers. These results can serve as

guidelines in developing marketing strategies for academics and

entrepreneurs of milk industry both in Thailand and Lao markets.

Keywords: Brand Experience, Brand Engagement, Milk Product

*

Khon Kaen University, Thailand



Forgotten Lessons of History: from Tulip Mania to Credit

Crunch

Shamila Owais1*, Muhammad Jibran Sheikh2, Wajid Shakeel

Ahmed3

Abstract The study is descriptive analysis of global financial crises from

tulip mania to subprime financial crises. It investigates the major reason and

impacts of the major financial crises which has affected the world immensely

in the past. The focus of the study is to analyze major lessons learnt from the

crises the reasons which triggered the crises at different times in history are

more or less alike in case of some global financial crises. One prime objective

of the study is to pick out the parallels between the different crises and to

identify the connecting threads of the global crises. They could enable us to

get to know about the crises in order to avoid and lessen the future

consequences of global financial crises. The analyses of the major crises of

the world financial history are studied in order to see their impact on the

developing countries and their growth. The ultimate aim of the research is to

review and analyze historic and modern literature on global financial crises

and to get a deep insight of all the major and monumental crises of the world.

The in depth analysis reveals that the events of the crises are repetitive and

recurring which are the result of forgotten lesson learnt from the previous

crises. The root cause of all major crises is same in major crises, which is

speculation, in all major crises excessive money supply developed high risk

taking which resulted in huge speculations. The study investigates the

behaviours of financial market key players was alike from tulip mania to

credit crunch. there is contagion in all major financial crises.

Keywords: Financial Crises, Credit Crunch

*

COMSATS Institute of Information Technology

E-mail: [email protected]


TRACK B: ENGINEERING & TECHNOLOGY,

COMPUTER, BASIC & APPLIED SCIENCES


Nursery Interior Design and it's Impact on the Babies

Happinace Comfort, Growth & Learning in Jordan

Mayyadah Fahmi Hussein*

Abstract Article aimed to investigate from the impact of nursery interior

design into the growth, happiness, comfort and learning of babies and infants

in Jordan campus. This research was carried out by descriptive analytical

approach chose Petra nursery which is located on the university of Petra

campus and established in 2015 as a case study to provide stimulation for the

children with positive impact of learning friendly environmental nursery

for the early childhood development system in Jordanian campus on the

babyies comfort, happiness, learning and growth. The data regarding the

nursery was collected through published resources, open-ended interviews

and surveys with five teachers and observing kids, babies, by colored photos

and site visits every week. The results according to this study, the babies were

very pleased with the interior and exterior nursery designs. For example: The

impact of indoor play area at babies shows the Percentage increased in the

learning of children about 95% spatially in the dance and music area. On the

other side the lowest percentage in the learning of babies about 78% in the

house area. And the happiness impact of color and material was increased of

the babies about 95% except the sciences and discovery area were 66%. And

92% says that the babies were very pleased with the color and picture in

nursery sleep rooms. The conclusion of this research shows that the room was

very cozy and comfortable, and the babies were extremely happy with the

decisions of friendly environmental materials, color, and furniture.

Keywords: Nursery Interior Design, Impact, Babies

*

Department of interior design University of Petra/ Amman Jordan

E-mail: [email protected]


FUTURE EVENTS


You can find the details regarding our future events

by following below link:

http://aetleducation.com/

For further query contact:

[email protected]

http://aetleducation.com/

mailto:[email protected]

istanbul, turkey june 02-03, 2018 - aetleducation...eser. a conference coordinator 3. mr. ibrahim...

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