issue and trend in integrative media

TOPIC 12ISSUES AND TRENDS IN

INTEGRATIVE MEDIA

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OUTLINE

12.1 COPYRIGHT ISSUES

12.2 CONFIDENTIALITY ISSUES

12.3 CENSORSHIP ISSUES

12.4 SECURITY ISSUES

12.5 TRENDS IN INTEGRATIVE MEDIA

INDUSTRY

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12.1COPYRIGHT ISSUES

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12.1 COPYRIGHT ISSUES Copyright issues is very sensitive towards;

Writing

Music

Film

Etc.

In academic for instance, many information from internet, student do not come out with own original idea, but copy the idea from other people, especially from the internet

Media from internet could create plagiarism

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12.1 COPYRIGHT ISSUES (cont)

In film and music industry;

Need copyrights and permission from producer

Sell in market piracy product, low quality, no

warranty

Using internet, through file sharing

Download songs and movies

The issues, copyrights management

Exclusive copyright to the author and producer

Moral down to the film and music industry

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12.1 COPYRIGHT ISSUES (cont)

To protect the rights of the producers, government introduced the copyrights protection acts In Malaysia, (Akta Hak Cipta 1987)

It covered and protected; Art work

Music

Film

Sound recording

Broadcast recording

Etc.

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12.1 COPYRIGHT ISSUES (cont) To be protected by this act, it must be original and

master piece

The copyrights owner controls the reproduction, communication process or the work quality which to be presented to the public Also distribution control even duration of the copyrights

Licensed Copyrights Tribunal was formed to solve the license issues and the act that should be taken by the copyright owner It becomes a crime to produce or sell pirated copy

(infringing copies) Kementerian Perdagangan Dalam Negeri dan Hal Ehwal

Pengguna Malaysia 2008

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12.2CONFIDENTIALITY ISSUES

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The more communication activity using

computers, the more issues on confidentiality

In other word, privacy

We need to secure our privacy from hackers,

they can;

Steel our secret information

Remove files

Graffiti own the website

Etc.

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(cont)

Dalley (2006) – privacy as the capability of

any person to secure or protect collection,

consumption, and sell private information

Example of the wrong act from the

confidentiality issue

Money transfer to unknown person

Fishing email

Online purchasing debited to other person

Credit card purchasing by other person

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(cont)

Nowadays, with the multimedia

technology, fraud webpages that look

like real webpages, also developed to

cheat people

They were build for phishing, or to steel

other people information especially credit

card number and pin number

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12.3CENCORSHIP ISSUES

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12.3 CENSORSHIP ISSUES In the early stages, to attract the interest of

more investor to join Multimedia Super Corridor, Malaysia promised not to censor the internet information

The internet user have no limits for information gathering following the perception of the author and source provider from Malaysia

However, there were unexpected worries about the spread of porno sources and incitement which touch the sensitive issues as well as religious and races issues

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12.3 CENSORSHIP ISSUES (cont)

There are application to control minor age usually 18 years and below;

Cyber Patrol

Cybersitter

Cyber Snoop

Internet Guard Control

Net Nanny

Norton Internet Security

Etc.

It blocks by using keywords to the words which have porn, incitement, horror and violent

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12.4SECURITY ISSUES

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So, what are some of the security threats

in social media outlets?

Lack of a business policy or lack of

enforcement of the policy.

Friending someone you don't know.

Not thinking twice about clicking on links.

Letting hijackers into accounts.

Third-party application dangers.

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http://www.enterprisenetworkingplanet.com/netsecur/five-social-media-security-issues

12.4 SECURITY ISSUES Lack of a business policy or lack of enforcement of the

policy. As always, the first line of security should ensure that employees

have limits on what can be accessed on company networks and that action is taken when the rules are broken.

Friending someone you don't know. A few weeks ago, I received a request from a stranger who

wrote that, because we had a similar interest, we should be friends. I hit the ignore button, which was a good thing. It was part of a phishing scheme. Others did hit the friend button and have had computer issues as a result.

Not thinking twice about clicking on links. One of the great things about a site like Twitter is the sharing of

information you might not see elsewhere. The downside is the tiny URLs that hide the true link to Web sites. If you aren't sure, ask.

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12.4 SECURITY ISSUES Letting hijackers into accounts.

Hackers are finding holes in the software and are taking over individual accounts to spread malware from "trusted" sources and

scam consumers into sending personal information.

Third-party application dangers.

Hackers are able to retrieve passwords and other personal information through Facebook games. Fake Facebook toolbars are taking users to a spoofed site that steals passwords.

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Challenges in

creating a social

media policy

http://indyamber.

wordpress.com/2

010/07/05/90/

12.5TRENDS IN INTEGRATIVE

MEDIA INDUSTRY

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12.5 TRENDS IN INTEGRATIVE

MEDIA INDUSTRY Lately the use of integrative media seem more

practical than at the beginning of its introduction.

If some time before production such as splash screen first placed on each site to highlight the sophistication of the knowledge of the owner.

But now its use is decreasing. Why?

Probably because more of us more concerned about the speed reaches the desired information from view 'credibility' of the website owner through the sophistication of his designs.

We no longer focus on things that are cosmetic, but empty inside.

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MEDIA INDUSTRY Society no longer search news focused on traditional media as

traditional media may have the same perception.

Community want a more honest information and come from their own

experience of an event and not from the eyes of those who saw the incident and produce their own news from the perception.

Users start browsing for information.

In the web pages of blog, the browser can interact directly with the author news and information from authors of primary sources.

Blog is to allow interactivity.

Blog also combines all elements of the media.

There are written materials in the form of text, there are video recordings that

also includes audio and sometimes animation.

More so graphics.

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MEDIA INDUSTRY

When we focus on the biggest consumer for

Internet media which is the teenagers and

young adults, we can not set aside the

discussion on the Social Networking Sites

This sites provide us with our own web page and

list of friends known face to face or virtually.

This web site multimedia elements integrated by enabling the sharing of video, audio and other

things.

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That’s all..Thank you..

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issue and trend in integrative media

Education