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International Journal of Research in Management & Business Studies (IJRMBS 2017)Vol. 4 Issue - Spl. 1 Jan - Mar 2017 ISSN : 2348-6503 (Online)

ISSN : 2348-893X (Print)

Production and Marketing Performance of Sarvodaya Sangh Products with Special Reference to Tirunelveli District

IC. Muthu Krishnan, IIA. SuryaIAssistant Professor, Dept. of Business Administration. MS University Constituent

Model College, Nagalapuram. IIGuest Lecturer, Dept. of Commerce, Rani Anna Government College for Women, Tirunelveli

Introduction“Khadi is the sun of the village solar system.

The planets are the various industrieswhich can support khadi in return for the

heat and the sustenance they derive from it,Without it other industries cannot grow”

Mahatma Gandhi.

The role of Khadi and village industries cannot be under estimated. Though the number of these industries has increased remarkably, some of the objectives, set for the village and small industries sector have get to fully achieved. A number of promotional measure designed to develop this section have not produced desired result. The earning levels of large number of people employed in this sector are very low. Unless productivity in this sector increased there cannot be significant improvement in the earning of the individuals.Sarvodayasangham’s product influenced the consumers of different categories of people in the society. The marketing and selling performance of sarvodaya was good over during last ten years. Therefore, the researcher makes an attempt to study the production and marketing performance of sarvodayaSangh products for these periods.The study area selected by the scholar is Tirunelveli city of south Tamil Nadu.

Objectives Of The StudyTo study the selling and marketing performance • ofSarvodayaSangh of Tirunelveli District.To evaluate the performance of Sarvodaya Products for last • ten years.

PRODUCTION AND MARKETING PERFORMANCE OF SURVODAYA SANGH PRODUCTS DURING THE LAST TEN YEAR 2003-2013The following tables represent the physical performance of sarvodayasangh good over during the last ten years

ProductionThe following table shows that performance of Khadi.

Table: 1 : Performance Of KhadiYEAR KHADI (Rupees in Lakhs)2003-2004 1.632004-2005 5.212005-2006 5.672006-2007 4.382007-2008 6.522008-2009 8.672009-2010 7.262010-2011 13.31

2011-2012 18.592012-2013 17

Source: Audit reportIt could be inferred from the above table that the production of khadi during the year 2011-2012 shows high performance (Rs.18.59 lakhs). This could be noted from the following diagram.

Chart: 1

Table: 2 : TABLE PERFORMANCE OF SILK

YEAR SILK (Rupees in Lakhs)

2003-2004 19.922004-2005 20.192005-2006 28.492006-2007 28.712007-2008 23.842008-2009 19.192009-2010 21.572010-2011 45.482011-2012 41.682012-2013 50.57

Source: Audit reportIt could be inferred from the above table that the production of Silk during the year 2012-2013 shows high performance (Rs.50.57 lakhs). This could be noted from the following diagram.

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International Journal of Research in Management & Business Studies (IJRMBS 2017) Vol. 4 Issue - Spl. 1 Jan - Mar 2017 ISSN : 2348-6503 (Online)


Chart: 2

Table 3 : TABLE PERFORMANCE OF AGARBATHIYEAR AGARBATHI (Rupees in Lakhs)2003-2004 33.212004-2005 36.352005-2006 36.802006-2007 29.982007-2008 33.412008-2009 27.752009-2010 28.042010-2011 28.672011-2012 20.722012-2013 16.24

Source: Audit report

It could be inferred from the above table that the production of agarbathiduring the year 2005-2006 shows high performance (Rs.36.80 lakhs). This could be noted from the following diagram.

Chart: 3

Table 4 : TABLE PERFORMANCE OF JAWADHU POWDER

YEAR JAWADHU POWDER (Rupees in Lakhs)

2003-2004 5.362004-2005 6.31

2005-2006 5.922006-2007 4.302007-2008 4.022008-2009 5.702009-2010 6.582010-2011 7.502011-2012 9.882012-2013 10.48


It could be inferred from the above table that the production of jawadhu powder during the year 2012-2013 shows high performance (Rs.10.48 lakhs). This could be noted from the following diagram.

Chart: 4

Table 5 : TABLE PERFORMANCE OF HONEYYEAR HONEY (Rupees in Lakhs)2003-2004 4.212004-2005 4.462005-2006 4.312006-2007 3.632007-2008 6.752008-2009 7.262009-2010 4.452010-2011 6.182011-2012 4.542012-2013 5.65


It could be inferred from the above table that the production of honey during the year 2008-2009 shows high performance (Rs.7.26 lakhs). This could be noted from the following diagram.




Chart: 5

4.5.2. SALES:Table 6 : TABLE PERFORMANCE OF KHADI

YEAR KHADI (Rupees in Lakhs)

2003-2004 14.712004-2005 21.132005-2006 19.292006-2007 21.232007-2008 22.802008-2009 19.882009-2010 20.162010-2011 23.722011-2012 22.122012-2013 24.85


It could be inferred from the above table that the sales of khadi during the year 2012-2013 shows high performance (Rs.24.85 lakhs). This could be noted from the following diagram.Chart: 6

Table 7 : TABLE PERFORMANCE OF SILK

YEAR SILK (Rupees in Lakhs)

2003-2004 18.792004-2005 27.14

2005-2006 22.372006-2007 17.702007-2008 20.192008-2009 11.112009-2010 20.552010-2011 17.762011-2012 19.322012-2013 53.79


It could be inferred from the above table that the sales of silk during the year 2012-2013 shows high performance (Rs.53.79 lakhs). This could be noted from the following diagram.

Chart: 7

Table 8 : TABLE PERFORMANCE OF BATHIYEAR BATHI (Rupees in Lakhs)2003-2004 29.972004-2005 31.832005-2006 30.712006-2007 32.932007-2008 32.942008-2009 29.112009-2010 28.632010-2011 18.942011-2012 18.042012-2013 7.60


It could be inferred from the above table that the sales of bathi during the year 2007-2008 shows high performance (Rs.32.94 lakhs). This could be noted from the following diagram.




Chart: 8

Table 9 : TABLE PERFORMANCE OF JAWADHU POWDER

YEAR JAWADHU POWDER (Rupees in Lakhs)2003-2004 1.192004-2005 1.112005-2006 0.882006-2007 0.922007-2008 1.032008-2009 2.012009-2010 2.342010-2011 4.232011-2012 3.202012-2013 4.10


It could be inferred from the above table that the sales of jawadhu powder during the year 2012-2013 shows high performance (Rs.4.10 lakhs). This could be noted from the following diagram.

Chart: 9

Table 10 : TABLE PERFORMANCE OF HONEYYEAR HONEY (Rupees in Lakhs)2003-2004 3.77

2004-2005 4.112005-2006 3.662006-2007 3.422007-2008 3.602008-2009 4.062009-2010 4.292010-2011 4.682011-2012 4.152012-2013 4.80


It could be inferred from the above table that the sales of honey during the year 2012-2013 shows high performance (Rs.4.80 lakhs). This could be noted from the following diagram.

Chart: 10

Table Performance of Production:

Table 11 : TABLE PERFORMANCE OF PRODUCTION DURING LAST TEN YEARS

YEAR PHYSICAL PERFORMANCE(Rupees in Lakhs)

2003-2004 93.022004-2005 100.532005-2006 110.922006-2007 104.162007-2008 107.502008-2009 106.572009-2010 101.652010-2011 141.482011-2012 133.852012-2013 139.91


It could be inferred from the above table that the total production of SarvodayaSangh during the last ten years performance good over the years and the year in which 2010-2011 shows high volume of production (Rs.141.48 lakhs). This could be noted from the following diagram.




Chart: 11

Table Performance of Sales:

Table 12 : TABLE PERFORMANCE OF SALES DURING LAST TEN YEARS

YEAR PHYSICAL PERFORMNCE (Rupees in Lakhs)

2003-2004 91.582004-2005 112.712005-2006 103.452006-2007 107.272007-2008 113.252008-2009 98.162009-2010 109.372010-2011 104.162011-2012 100.882012-2013 131.20


It could be inferred from the above table that the total Sales of SarvodayaSangh during the last ten years performance good over the years and the year in which 2011-2012 shows high volume of sales (Rs.131.20 lakhs). This could be noted from the following diagram.

Chart: 12

SuggestionsThe researcher offered the following suggestions to improve the

sarvodayasangh in Tirunelveli. They are, It is suggested that new designs and patterns may be introduced • to attract more consumers in different field.The artisans should be given proper training about the new • technologies to increase their efficiencies in order to increase the sales volume.The village industries products do not provide any discount • in price, especially, agmark honey and wood and steel furniture.To increase the sales performance, it is recommended to open • more sales outlets in rural areas and give more advertisements during festival and give more rebates during these seasons.The sanghs are highly dependent on the outsider’s funds. • Hence it is suggested that steps are to be taken to generate internal funds.The sanghs have internal administrational problems. The • government has to take remedial steps to solve these problems promptly.To increase the production performance, the sanghs have to • introduce incentives to boost up the production besides the wages to the artisans.The government employees may be compelled to purchase • the sarvodaya products and the village industries products.Credit facilities may be extended to private employees • also.The credit card facilities may also be encouraged to increase • the volume of sales.In the modern world, there is a problem of global competition. • To face these problems, the SarvodayaSanghs may improve the quality of their products to attract more foreign consumers.To attract more consumers, the SarvodayaSangh should • change their packing system and in order to attract new consumers.

ConclusionTirunelvelisarvodayasangh is very familiar for the sales of genuine original product sale. The Marathandam Honey, Srivelliputhur Soap, DindukalKhadargrammam shampoos, Tirunelvelisangh readymade produc’s in great demand in India as well as in foreign countries. Tirunelvelisarvodayasangh’s contribution is remarkable for the development rural industries.Tirunelvelisarovodayasangh grow under the principle of Gandhiji. It integrated the village industries and working for the welfare of the rural population and supply quality products to the consumers. Awareness among the people for the usage of khadi products should be improved through various media like advertisement, F.M Radios and TV Media etc.

References:I. Books:

S.P. Gupta “Statistical Method”, Sultan Chand &Sons,New [1]. Delhi-2012.P. K. Gupta and Man Mohan, “operations research”, Sultan [2]. Chand & Sons, New Delhi-2010.Dr. S. Peer Mohamed, Dr. S.A.N. Shazuli Ibrahim, “Research [3]. Methodology”, Pass Pulications-2013.Mr. Chelladurai “A Study of khadi and Village Industries [4]. in Tami Nadu”.Audit Report & Annual Reports of Tirunelveli Sarvodaya [5]. Sangh.Indian sotocists of Gandhi book[6].




II. Journels:“SARVODAYAWhereGandhian principles were [7]. born”ByArunaChandarajuStory Dated: Friday, August 23, 2013 11:31 IST Tamil Nadu SarvodayaSangh Festival, Journals.[8]. Volume 1, Issue 11(November 2012) ISSN: 2250 – 3986.[9].

III. Others source:

Websites:http://www.kvic.org.in/index.php?option=com_content[10].

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