isslon viadeo peter crosby may 14 2009
TRANSCRIPT
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© Viadeo - Janvier 2009© Viadeo - Janvier 2009
professional networking, working
How we turned a French startup into a global professional social network
Peter Crosby
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icebreaker…
…don’t worry, no hugging or talking to iphone wielding strangers involved…
Make a note of one of these:
text: +44 7624 806 527
smartphone: http://poll4.com
twitter: @poll
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Poll#1
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Poll#2
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Poll#3
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a word about viadeo
7 million+ members worldwide
50,000 connections made daily
over 1 million profile views a day
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another word about viadeo
70% of members outside France
#1 PSN in China (tianji.com)
1 in 3 use viadeo once a month
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started life as 20
French entrepreneurs
meeting in a
restaurant (…very
French…)
VC funded by aggregator, ventech & AGF
…but going international was the big challenge
…in the beginning
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being French
…and the challenger
the perils of leaving it all to Google …and if only we all spoke English (or French!)
hierarchies, matrices & something in between
…building a multilingual team (if only we all spoke the same flippin’ language…)
some pitfalls…
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be local
be different
don’t get carried away with volume
get the language right first time
structure it right
think about transversal language skills
get local partners
some stuff we’ve learnt
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segment & personalise
build multiple communities
target advertising
make social media your CRM
create an app (or several)
always: engage, build & amplify
remember: reputation, time & money
using social media
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…doing it for our partners…
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who cares about viadeo?
how did ebay germany get it right?
demography, behaviour, geography,
segmentation
what’s the story?
don’t just acquire - animate
applying the lessons to hospitality hub