iss social media seminar :: slides on facebook lifehacks: increase your engagement by 10-100x and...
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ISS Social Media (Re) Connections Seminar, 11 April 2014 Presentation by Eugene Sim, Conversion Hub Marketing "Facebook LifeHacks: Increase your engagement by 10-100x and get 20,000 fans within 2 months" #isssem #isssocialTRANSCRIPT
Facebook Lifehacks
April 2014
Why Market on Facebook?
It is the No.1 Social Media website in Singapore & the World
•Over 3 million Singaporeans on Facebook (82% of online population)
80% of people try new products and services based on their friend’s recommendations on social media!
•Friends likely to have similar interests or are in similar life stage (e.g. parents with primary school kids)
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Source: Social Bakers, 2013
Why Market on Facebook?
Facebook is your marketing asset
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• Always ‘ON” marketing.
• Unlike advertising, a Facebook Page gives your business a recurring benefit that you own.
• The value of your Facebook Page grows over time
Why Market on Facebook?
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Credits: www.tocofi.com
Facebook influences buying behaviour
•Facebook increase the likelihood of a purchase by 51%
•Facebook is your social proof. An indication of Trust.
Why Market on Facebook?
Social ProofSocial proof is the way that people can measure the value of a product or a service or a business
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Credits: www.makeyourcaloriescount.com
Why Market on Facebook?
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or
Credits: www.makeyourcaloriescount.com Credits: eiling.blogspot.sg
Tian Tian Tong Fong Fatt
Which one will you perceive to serve up a better plate of Chicken rice?
You and your friends are looking for dinner at Maxwell, you come across these 2 chicken rice shops below:
Why Market on Facebook?
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Garphil Enterprise
800 Likes
You are looking to buy a Samsung Note 3 and you come across the 2 FB pages below:
Which one are you more likely to trust?
orKasia Mobile
26,000 Likes
Why Market on Facebook?
Social ProofSocial proof is very powerful in getting new traffic, gaining instant credibility, and in some cases, instant trust.
The more FB Likes, comments and shares your content has, the more social proof. The more social proof, the better you market and sell.
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4C Life Cycle
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C
C
C
C
apture revelant fans
onnect & convince
onvert to leads
ultivate champions
0 - 5000
3,000 onwards
5,000 onwards
10,000 onwards
4C Facebook Life Cycle
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1. Capture Fans
• Sweepstake Giveaways• Online Quiz
2. Connect with Fans
• Photo Contest• Video Contest• Other Content Creation
3. Convert to leads
• Coupons• Offers
4C Facebook Life Cycle
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1. Capture Fans
• Great for acquiring fans• Use this when < 5,000
fans• Award relevant prize
($100 in value)
2. Connect with Fans
• Great for engagement• Only use this when >
8,000 fans • Prize value has to be
larger (e.g. iPad Air)• Keep contest mechanics
simple
3. Convert to leads
• Exclusive to Facebook
• Offer real value
Growth Hack
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List of contest builders and Facebook tools that you can use to quickly deploy your contests
Claim your free trial:
http://chm.conversion-hub.com/social-media-marketing-agency/index.php
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CONFIDENTIAL Credits: themountaintopguru.wordpress.com
GROWTH HACKS
Growth Hacks: Re-evaluate Targeting
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# Re-evaluate your Facebook Ad Targeting
How do we currently target our audience on Facebook?
Growth Hacks: Re-evaluate Targeting
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# Re-evaluate your Facebook Ad Targeting
Growth Hacks: Re-evaluate Targeting
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# Target your Email List
Source: Technorati.com
Growth Hacks: Re-evaluate Targeting
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# Target your Email List
Growth Hacks: Re-evaluate Targeting
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# Target your Website Audience
Growth Hacks: Re-evaluate Targeting
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# Target your Competitors’ Fans & Groups
Facebook Split Test
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Result: 67 Likes Result: 435 Likes
Ads lead to Facebook page.
Ads lead to Facebook Contest
# Leads Ads to a Facebook Contest Tab
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CONFIDENTIAL Credits: themountaintopguru.wordpress.com
WHAT MAKES CONTENT VIRAL?
Why do people share on Facebook?
People share things that make them look good and define them.
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What makes content go viral?
1. Emotional Effect – Emotionally charged content got shared most often
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High Emotional Charge
Low Emotional Charge
4,276 Likes321 Comments785 Shares
124 Likes12 Comments51 Shares
What makes content go viral?
2. Positivity Effect - Positive Content is more likely to go viral
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+ Emotion
- Emotion
4,485 Likes163 Comments476 Shares
14 Likes0 Comments0 Shares
What makes content go viral?
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Low Positivity High Positivity
High Emotional Charge
Low Emotional Charge
Most viral content=High Emotions + High Positivity
What makes content go viral?
3. QUOTE and Get 10X – 100X Likes
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“Don't be satisfied with stories, how things have gone with others. Unfold your own myth.” ― Rumi,
14 Likes2 Comments3 Shares
No Text
2,225 Likes285 Comments253 Shares
What makes content go viral?
4. ASK fans to comment and like
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Key Take Aways
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1. Emotions
2. Positive
3. Quote
4. Ask for Action
Eugene SimConversion Hub Marketing
Email : [email protected] : +65 6844 3935Mobile : +65 9025 4725
Life’s about courage and going into the unknown.
Contact
Eugene SimConversion Hub Marketing
Email : [email protected] : +65 6844 3935Mobile : +65 9025 4725
Facebook Workshop
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Interested to learn more? Join Eugene at next Wednesday (16 April) at 3pm!
To register:http://www.eventbrite.sg/e/double-your-business-create-recurring-automated-sales-tickets-11068804091