israeli lens #5 - fashion photography

Fine Art Photography Magazine

February 2015 #5

OHAD ROMANO / EITAN TAL / RON KEDMI / IDDO LAVIE

G U L I C O H E N / Y A N A I Y E C H I E L / Y A N I V D R U K E R

R O N E N F A D I D A / L I K A R A M A T I / M U L A E S H E T

2 http://israeliartmarket.com

We are pleased to present the special issue of Fashion Photography. This magazine exhibit the work of the finest fashion and advertising photographers in Israel, most of them works for major advertising agencies and clients. Shoots Advertising Campaigns and Fashion Catalogs.

We also tried to give here a brief history of the fashion photography world and the development of this field during the years. It's just touching the subject.We also exhibit the work of well known photographer from abroad, the fabulouse Ekaterina Belinskaya & Jvdas BerraFor me it was such a pleasure to be exposed to this great creation.I wish you a lot of pleasure from the magazine.

ABOUT THIS ISSUE Israeli Art Market

The company has three business lines which include: http://israeliartmarket.com which showcases the top Israeli artists in photography, contemporary art and Judaica;

Israeli Art Market digital magazine and Israeli Lens Digital magazine which are available for download, subscriptions and single issues on Apple Store Newsstand, Magzter.com, issuu.com joomag.com, and available in a Kindle version at amazon.com;

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Sell My ArtThe company specializes in the sale of Israeli art to interior designers, architectural firms and private individuals in Israel.

http://sellmyart.co.ilFacebook Page: https://www.facebook.com/sellmyart.co.il

Show My WorkA website showcasing over 250 artists, photographers and designers from various disciplines. The site also promotes exhibitions of art and design.

http://showmywork.co.il Facebook Page: https://www.facebook.com/ShowMyWork

Contemporary Fine Art Photography MagazineEditor & Founder : Dafna Navarro

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TABLE OF CONTENTS

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IsraeliArtMarket Tel: +972502343318

Cover Photo: Eitan Tal

Editor & Founder : Dafna Navarro Content Editor : Emma Gotenberg

Graphic Design : Ziv Kay

6/ A Brief History of Fashion Photography

12/ Ohad Romano

24/ Eitan Tal

50/ Ron Kedmi

66/ Iddo Lavie

82/ Guli Cohen

104/ Yanai Yechiel

122/ Yaniv Druker

134/ Ronen Fadida

148/ Lika Ramati

160/ Mula Eshet

180/ F.C Gundlach

200/ Ekaterina Belinskaya

218/ Jvdas Berra


The New Magazine for Contemporary Fine Art Photography

Available for subscriptions and single Issues on Apple Store Newsstand, Magzter.com, joomag.com, issuu.com, and available in

a Kindle version at amazon.com

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FINE ART PHOTOGRAPHY MAGAZINE


FINE ART PHOTOGRAPHY MAGAZINE

6© 2014 Jakob Wagner, all rights reserved

Though the earliest known fashion photographs date back to the 1850s, in the court of Napoleon III, the use of photography as an advertising tool did not become popular until the early 20th century, when fashion itself became accessible to a wider audience. The first fashion magazines, Harper's Bazaar and Vogue—both founded in the late 1800s—were initially illustrated by hand. It was not until Condé Nast hired Baron Adolph de Meyer (German, 1868–1946) in 1913 to shoot portraits of models,

actresses, and aristocrats for Vogue that photographs began to be used in fashion editorials. The importance of magazines grew in the early 20th century as collaborations with designers increased. Ready-to-wear lines and department stores increased the accessibility of couture fashion, and trends were adopted and disseminated internationally. With the help of photography, rising couturiers in the 1920s and 1930s, such as Chanel, Schiaparelli, Balenciaga, and Lanvin, each became known for

A Brief History of

Horst P. Horst, Mainbocher Corset, 1939, gelatin silver print

FASHION PHOTOGRAPHY

7

their distinctive styles. Paris was the center of the fashion world at this time, and photographers such as Horst P. Horst, Man Ray, Cecil Beaton, Edward Steichen, George Hoyningen-Huene, and Erwin Blumenfeld flocked there. After the Second World War, fashion underwent dramatic changes, and numerous new designers emerged in the 1950s and 1960s. The fashion model took on new importance as well, as Twiggy, Jean Shrimpton, and others became household names. With these changes, new approaches

to photography ensued, and some of the most well-known names in fashion photography made their mark on history. By the mid-1950s, the contrived studio shots and staid elegance of models in earlier decades of fashion photography had given way to a new aesthetic that was more fluid, spontaneous, and energetic. Leading figures in this new generation included Norman Parkinson (British, 1913–1990), William Klein (American, b.1928), Lillian Bassman, (American, 1917–2012), and David Bailey

Richard Avedon, Dovima with Elephants, 1955, Wada Garou Co., Ltd., Tokyo, Japan


(British, b.1938). Arguably, the two most influential fashion photographers to emerge at that time were Richard Avedon (American, 1923–2004) and Irving Penn (American, 1917–2009), both of whom embraced a minimalist aesthetic that profoundly impacted the genre.

In the 1970s, social changes, particularly feminism, influenced the fashion industry and the way women were represented. More women photographers, such as Sarah

Moon (French, b.1941), Deborah Turbeville (American, 1937–2013), and Eve Arnold (American, 1913–2012), brought fresh perspectives to publications such as Vogue and Harper's Bazaar. Helmut Newton (German, 1920–2004) pushed boundaries with his subversive and overtly sexual images. The recession in the United States and the invention of jeans ushered in an era of more practical and casual styles for both men and women. From the 1970s to 1980s, the concept of ready-to-wear (or, prêt-a-porter) took hold.


Tina Fey by Mario Testino, Vogue March 2010, based on Helmut Newton, 1975

10 http://israeliartmarket.comMario Testino, In Your Face


By the 1980s, rampant consumerism had grown fashion into a booming international industry, fueled by advertising campaigns and television commercials. Supermodels like Cindy Crawford, Christy Turlington, and Naomi Campbell were idolized for their seemingly flawless beauty, perhaps best captured by Patrick Demarchelier (French, b.1943). Men's fashion grew into its own industry as well, with photographers such as Herb Ritts (American, 1952–2002) and Bruce Weber (American, b.1946), known for their work for brands such as Armani and Calvin Klein, credited with bringing new perspectives to the concept of masculinity.

Today, fashion photography assumes many forms, as the boundaries are becoming increasingly blurred between commercial and artistic work. A certain sense of surrealism characterizes the work of many Contemporary artists, including Mario Testino, Ellen von Unwerth, Roxanne Lowit, Juergen Teller, and David LaChapelle, whose use of digital manipulation offers an escape from everyday reality through the glittering world of high fashion, celebrities, and beautiful people. Caitlin Parker c All right reserved


OHAD ROMANOOhad Romano is a fashion and advertising photographer and a long distance runner. Ohad shoots for many of the Israelis market leading companies, artists, Musicians, actors and celebrities.

"My visual way of thinking come out of my Color blind. Many times I don't know if its the right Color but I can always feel if its the right Color for me."

During the years of his work Ohad developed unique visual languish that most people can recognize from a long distance when they sees his work often on billboards all over Tel Aviv.


"I have a lot of time to think of new ideas and concepts for my projects during my long distance running and all the time looking for a new ways to express my ideas, loving the way and the process that leads to the perfect frame not less than the final result."

The photos exhibit here are taken from a project that I did with a very special artist and singer, The girl with a thousand faces - Lee Triffon for her project "kokoro", The stylist Gai Silverman and the make up and hair artist: Shimon Shoshan.


Eitan Tal is a fashion photographer based in Tel Aviv.

While still a student Eitan was named by "At" magazine as one of the five most promising young photographers in the Israeli Fashion world.His work is often regarded as different, provocative and on the border between fashion and art.

His work is often sold by collectors at prices which, from time to time, reach to the thousands of dollars per piece.

Time Out magazine mentioned Eitan as one of the three most promising Fashion photographers in Israel in 2006.

Today Eitan is the house photographer for "La isha" magazine and is the lead photographer for the Israeli Beauty Queen competition.

Eitan's clients include such magazines as "La Isha", "At", "Signon", "Shiva Yamim", "Belle Mode", "Zmanim Moderniyim" and "Israel Hayom".Eitan has shot campaigns for the biggest and most successful fashion houses in Israel including "Pnina

Turne", "Danny Mizrahi", "Elian Stolero", "Na'ama Betzalel", "Ronen Chen", "Alenbika", "Grip", "Gazit" and "Castro".

Education:2000-2002 School of Visual Arts (S.V.A.) - Specialty in Lighting and Portraiture at the New York school of Fine Arts and Design.

1997-1999 Camera Obscura - Graduated with honors from the High school for photography.

1990 Amal high school - Graduated in a Graphic Design with a specialty in photography and painting.

Copyright to Dafna Navarro. Israeli Art Market © 2014, All rights reserved. No part of this magazine may be re-used without the written permission of the publisher. The content of this magazine is for informational purposes only and is, to the best of knowledge, correct at the time of publication.

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