isobar nfc mit solution expo
DESCRIPTION
Isobar presentation from Auto-ID & Sensing Solutions ExpoTRANSCRIPT
12.03.28
From NFC to Reality
HI ISOBAR
WHY WE WANT NFC CURRENT STATE 2D / QR CODES
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78% 18-44 yrs.
source: comScore MobiLens
60%
55% HHI 75K+
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58%
50%
source: comScore MobiLens
WHY SO SMALL?
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limited installed base of scan software
where are the directions!?!
scan software still not that good
BUT THOSE AREN’T THE ONLY REASONS IT’S SO SMALL...
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scanning codes is not natural
TANGIBLE DESIGN INTANGIBLE DESIGN
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no directions needed
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NFC NEAR FIELD COMMUNICATION WHAT YOU TOUCH IS WHAT YOU GET
WHAT THE PEOPLE THINK HACKATHONS
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Who helped Secondary title line
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We had a lot of help
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RETHINK NOW
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RETHINK GAMING
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RETHINK ENTERTAINMENT
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RETHINK BRAND BENEFIT & LOYALTY
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RETHINK POS
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RETHINK TRAVEL
RETHINK REALITY
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personal data & vanity metrics are seamlessly captured delivering a new level of transparency