. . 2556

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(ISO26000)

The Criteria Used for Determining the Importance of Applying Corporate

Social Responsibility Standard (ISO26000)

1* 2 3 4 1,2,3,4 ,

E-mail: songpol_ienu@hotmail.com*

Songpol Pudwong1*Chackthong Thongchattu2 Panu Buranajarukorn3 Po-ngarm Somkun4 1,2,3,4 Industrial Engineering Department, Faculty of Engineering, Naresuan University, Phitsanulok

E-mail: songpol_ienu@hotmail.com*

7

(ISO26000)

(ISO26000) (Analytic Hierarchy Process, AHP)

(Bias)

Abstract This paper presents a study on the significance of the seven terms of the social responsibility standard (ISO26000), which include Organizational Governance, Human Rights, Labor Practices, Environment, Fair Operating Practices, Consumer Issues and Community Involvement and Development. Survey conducted by opinions of professionals who have the knowledge and experience to make corporate social responsibility standards (ISO26000). Criteria priorities evaluated of each assessment requirements by Analytic Hierarchy Process, AHP. The analysis of the survey results will be divided into two ways 1) Geometric Mean 2) By applying the average method of Moment Generating Function. When comparing the evaluation points priorities, the bias of the by applying the average method of Moment Generating Function is close to the geometric mean. The analysis research can be taken as a guideline to determine the ranking of social responsibility standard and business developing. Keywords: Corporate Social Responsibility, Analytic Hierarchy Process, Moment Generating Function

. . 2556

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1.

(ISO26000 : Social Responsibility)

(Corporate Social

Responsibility : CSR)

7 (Organizational

Governance) (Human Rights) (Labor Practices)

(Environment) (Fair Operating Practices) (Consumer

Issues) (Community Involvement and Development)

(AHP)

7

2.

2

AHP

3.

(ISO26000)

3.1

(CSR)

3.2

ISO26000

( )

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3.3 (Questionnaire)

3.4 (Analytic

Hierarchy Process)

(Analytic Hierarchy Process : AHP) Thomas L. Saaty

(Hierarchy)

(Alternatives)

3.4.1

(Strength of Influence)

AHP 1-9

( ) ( )

1-9

3.4.2

7

AHP 1 -9

AHP

C1 =

C2 = C3 =

C4 = C5 =

C6 = C7 =

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AHP

3.4.3 (Geometric Mean)

Xi

0 Xi = , i = 1, 2, �, N

1 2. . ...NNG M X X X (1)

3.4.4

(Moment

Generating Function)

2 21

2tt t

xM e

(Normal Distribution) t = 0

' txM

3.4.5 AHP

1

: (2543)

4.

4.1

4.2

4.3

(Pairwise Comparison) Saaty Scale

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CSR 7 1-9

4.4 5

CSR ISO26000 5

10 4.5

AHP 1

Consistency Ratio : CR 10-15%

(Weight) 2

5.

AHP 7

ISO26000 5

5-10

2

2 (Geometric Mean)

(Moment Generating Function) 2

1

C1 C2 C3 C4 C5 C6 C7

C1 1 6 6 4 2 3 2

C2 1/6 1 1 1 1 1/2 1/2

C3 1/6 1 1 1 1 1/2 1/2

C4 1/4 1 1 1 1/2 1/2 1/3

C5 1/2 1 1 2 1 1 1

C6 1/3 1/3 2 2 1 1 1

C7 1/2 2 2 3 1 1 1

SUM 2.92 12.33 14.00 14.00 7.50 7.50 6.33

2

1 2 3 4 5

C1 0.32 0.27 0.36 0.10 0.38

C2 0.07 0.13 0.08 0.06 0.05

C3 0.15 0.16 0.08 0.10 0.10

C4 0.07 0.06 0.07 0.33 0.11

C5 0.14 0.17 0.13 0.11 0.07

C6 0.11 0.16 0.12 0.07 0.26

C7 0.13 0.05 0.16 0.22 0.04

C.R. 11.93% 3.36% 0.23% 13.93% 8.76%

2

7

6.

2

7 ISO26000

C1 C6 C2 C1

2

1

7

3 - 4

5 - 6

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C6 C2

4

C4 C5

C3

C7

AHP

2

[1] 4272.

. . 2553. (14 2554). . 128(18 ).

1-133. [2] . 2547.

. .

[3] . 2543.

. .

[4] . 2555.

( ) .

. 134 : 65-89.

[5] . 2546.

.

. 4 : 36-42. [6] . 2550.

. :

[7] . 2549.

AHP Goal Programming

. . .