isle professionalization fair 7. eurico sousa: "the business approach to corporate social...
DESCRIPTION
“The business approach to Corporate Social Responsability” (Eurico Sousa, Executive Director of the Business Council for Sustainable Development (BCSD) Portugal) Session 2, Topic 5: "Corporate Social Responsibility" ISLE Professionalization Fair. Lisbon, Portugal, 8-9/11/2011 www.isle-project.euTRANSCRIPT
Business aproach to Corporate
Social Responsability
Eurico Sousa
November 9th, 2011
BCSD Portugal
Content
Business role: CSR
Case Study
Our mission is to provide business leadership as a
catalyst for change towards Sustainable
Development (SD)
Case Study BCSD Portugal Business Role:
CSR
Non-profit organisation founded in 2001
133 Members in 2011
Outros desafios BCSD Portugal
Disseminate & promote sustainability principles and practices
Provide members with the necessary services and tools for an effective
implementation
Demonstrate the business contribution to sustainable development
solutions and to share leading practices among members
Observe and participate in policy development
Our goals
Case Study Business Role:
CSR
CEO-led coalition of over 200 multinational companies
economic growth
environmental balance
social progress
Business platform to…
… explore Sustainable Development
… share experiences and best practices
… advocate the business case in a variety of forums
… partner with governments, non-governmental agencies and
inter-governmental organizations
BCSD Portugal
Regional Network Member of
WBCSD – World Business Council for Sustainable Development
Case Study Business Role:
CSR
BCSD Portugal
The concept of sustainable development has introduced
two main areas of concern into public and private decision-
making
The need to diminish our impact on Earth’s natural
environment
Improving living and social standards throughout
the world
While at the same time
Case Study Business Role:
CSR
BCSD Portugal
EFFICIENCY. Resource scarcity and worldwide impacts
Tomorrow’s Society
globalization
poverty
population
environment
Case Study Business Role:
CSR
key issues
globalization
poverty
environment
ADAPTATION. Business acting as a global company
CONTRIBUTION. There are business companies larger
and richer than some countries.
key issues how they affect and are affected by business
population GREATER NEEDS & NEW MARKETS
BCSD Portugal
1st STEP
Understand how those questions affect each business
daily performance + outcomes
2nd STEP
CHANGE. Philanthropy is not the answer.
...as traditional allocation of funds to randomly chosen projects... vs. investment in projects aligned with
• Business strategy
• External Stakeholders interests’
NEXT STEP is to transform world problems into
OPPORTUNITIES
Case Study Business Role:
CSR
BCSD Portugal
Source: WBCSD (2004) Doing business with the poor: a field guide.
Case Study Business Role:
CSR
BCSD Portugal
Strategy & methodology
EX: Addressing Poverty
Case Study Business Role:
CSR
BCSD Portugal Case Study Business Role:
CSR
Virtuous cycle:
business
development and
socio-economic
benefit
DEMAND
Successive upgrading leading
to demand for goods and
services
Purchasing power
Local employment
job creation , local markets and
resilience to economic shocks
SUPPLY
Products and services that
meet the needs of poorer
communities
New business models
Fulfillment of basic needs.
e.g. water and sanitation, access to
energy, shelter, food, education,
connectivity
BCSD Portugal
...as a result...
BUSINESS will strategically allocate INVESTMENTS in social
causes OR through their own products/services
Non-profit agencies will have to be MORE STRATEGIC &
GOAL ORIENTED in order to establish sound investable
solutions for business
Society will BENEFIT from solution-oriented projects with
medium and long-term funds
Case Study Business Role:
CSR
BCSD Portugal Case Study Business Role:
CSR
Raise awareness among business & society for the URGENT NEED of
NEW BUSINESS MODELS
Identify business opportunities that can benefit vulnerable population
sectors – either along the value chain OR from an inclusive/social
business perspective
Interact with stakeholder towards creating a more FAVOURABLE
context to the emergency of inclusive business
«Action Tank: business & poverty» Business aliance for the creation of inclusive and social business in Portugal
Danone/Sumol+Compal: creation of new trade channels
Goal: Use economic activities to promote the inclusion of a
specific population group
Target: women with more than 45 y
CGD: Microcredit and microfinance projects for social
business with
Analysis of social micro franchising models
BCSD Portugal Case Study Business Role:
CSR
«Action Tank: business & poverty» Business alliance for the creation of inclusive and social business in Portugal
Pioneer projects (ex)
