A GSM SIM card designed for Muslim users

presented by Yiannis Hatzopoulos

1.5 billion people

1bil. users of cheap feature phones 75% prepaid connections

MobileWorld ofIslam

SmartPhones Feature GSM phones

ContractConnections

PrepaidConnections

Muslim prayer times

....5 times/day facing Mecca.

Prayer times change every day...

... change on different locations

and... islamic jurisprudence

MosquePrayertime

calls

Mecca compasswatches

Islamic Press

Smartphone Islamic Apps

One big complex

problem... thus

Islamic websites

Engineered in SIM toolkit / SATML / Native SIM versions

Our business proposition

Fit features of Islamic phones in SIMs

Market Islamic SIMs in phones for the masses, Asia and Africa

A new prepaid user brings 30+ USD/year to the network.

Add advertising valueware...

Our business proposition

Fit features of Islamic phones in SIMs

Market Islamic SIMs in phones for the masses, Asia and Africa

A new prepaid user brings 30+ USD/year to the network.

Add advertising valueware...

SIM ideal platform to distribute apps

to feature GSM phones on a massive scale.

....

Featurewise...Location detection moduleLocation detection module

Mecca Compass unitMecca Compass unit

SIM Deamon prayertime alert engine

SIM Deamon prayertime alert engine

Prayertime Incoming Call ban service

Prayertime Incoming Call ban service

Islamic Calendar converterIslamic Calendar converter

Islamic Verses serviceIslamic Verses service

Pack as Advertising gadgetPack as Advertising gadget

+

Co-bundling with cheap Operator-branded phones in Asia and

Africa. Links with social apps

Cross sales potential?Islamic religious body endorsements?

Social app integration?

Cross sales potential?Islamic religious body endorsements?

Social app integration?

+

A specially designed Islamic SIMCard used for Hajj and Umrah?12mil. units @ 9USD annually

A specially designed Islamic SIMCard used for Hajj and Umrah?12mil. units @ 9USD annually

Islamic SIM CardFor KSA Mecca pilgrimage

MWC 2010 French pavilion

SIMagine 2010 Best Mobile App Award

SIMagine 2010 Best Mobile App Award

Islamic SIM mobilenet connected prototype AfricaCom; Cape Town

Who runs the Islamic SIM project ?

Yiannis Hatzopoulos Founder - tech Architect + associated engineers

Marketing hubs

Privately funded R&D

Software only solution

Shariah compliant SIMs

Islamic GSM phones • 70-150 USD

Islamic Apps @100 – 700USD

platform +• 3G cost

~10% ARPU • Poor UI • Limited service set

Wap links to Islamic texts/videos • Price 10+% ARPU

Market Nichefor Islamic SIM

Market Nichefor Islamic SIM

Competition ?

Pros and cons?

Prices?

Competition ?

Pros and cons?

Prices?

Why? Cheap • Cool new features • location detection • good UI •

mobile advertising

Why? Cheap • Cool new features • location detection • good UI •

mobile advertising

Product typeMultilingual SIM embedded software • installed at the factorySATML version App downloaded on-the-air

B2C Marketing/promotion: Executed by MNO

Designed for prepaid GSM phones and dual SIM handsets.+SIM Works fine in Smartphones!

Islamic SIM card

Revenue streams for the MNO:

• New user acquitition• Reduced churn rates• Pay per use (option)

Revenue for us:

• Flat fee SIM sales and annual License fee • OR Shared revenue deals withMNOs

Islamic SIM card

Investmentwise? R&D completed • Mobile net connected prototype ready • Pending first pilot run.

Aim of funding - • Extend market reach

• Extend patent portfolio • Enhance management base • Assist further business development • Setup MNO tech support

Exit strategy? Buyout

Islamic SIM card

Intellectual property management?• Confidential know-how on key parts of platform• Network of NDAs and non-competition agreements• Preparing first patent filing

Why market a SIM Application now?• Protected execution space controlled by the MNO • Millions of feature GSM phones • Low production cost• Facebook links • Competition lock out effect

Islamic SIM card

Thank you – questions?