Business Media Group -Global expert in corporate branding

Delivering the highest standards to Muslim and non-Muslim consumers, both nationally and internationally.

Company Overview We are a bespoke finance and banking branding practice, able to offer expert practical advice on building brands which will appeal to both Muslim and non- Muslim consumers globally. We have years of experience in promoting Islamic banks, institutions, and developers from organising of events and road shows to advanced branding strat-egy. Business Media Group (BMG) will assign you your own corporate brand management team, who

will work tirelessly to make sure that you receive the best possible results on your investment.

Brand management is a science. It involves un-derstanding the chemistry of your business, and designing formulas that increase your magnet-ism to your target market. Business Media Group helps you to find the right equilibrium to allow your business to flourish, with specialisation in Islamic finance. We harness the talents and skills already in existence within your business in order to recon-struct it in a way that is beneficial to corporate and consumer relations.

In essence, branding is the craft of restructuring your business - both strategically and creatively - in

order to generate the greatest amount of viability and to maximise profits. Branding is the art of get-ting under the skin of your business products and services, and promoting them to your target mar-ket.

Business Media Group understands what good branding is: the medium for business relationships and client relationships.

We nurture your business sensibilities by using market analytics and detailed strategic under-standing to reflect everything that is positive and ingenious about your business. We take time to understand your organisational behaviour, so that we can provide you with the best tailor-made services and consultancy to fit your business like a glove. As markets change, we will orientate your business identity to leave you fluid and malleable. We take the time to make meticulous evaluation of your business needs, and provide you with a

plan that will help to replenish and bolster your business.

‘’Excellence is not a skill, it is an attitude’’

“Quality means doing it right when no one is looking’’

Personalised promotions help your business to re-main fresh and sustainable and to find new angles of appeal. Research, knowledge and commitment ultimately lead to success. At BMG, we are focused on achieving your business objectives. We trans-late your business services in order to broaden your mass appeal and to give you an edge over the competition.

BMG takes a proactive approach to making your business a trend setter within the industry. Our comprehensive and cohesive strategies will make your business into the catalyst that ignites change in the industry.

’’Innovation distinguishes between a leader and a follower’’

Key Facts and Figures:

Business Media Group last year organised and partnered more than 60 events in over 20 countries • including UK, USA, France, Germany, UAE, Bahrain, Malaysia, Lebanon, Jordan, Poland, Singapore, Hong KongOur cosmopolitan team of expert networkers has been the connective force that has helped to group • together over 10,000 Chief Executives and Senior Managers with more than 2,000 seniors contacts in investment industryBusiness Media Group Publication is leading the Islamic Finance industry • We are frequently liaising with Islamic and conventional financial institutions and individuals• Having access to mass media portals and contacts • Over 1,000,000 corporations and delegates who receive our bi-weekly newsletter • We have Representative offices in UAE, Iran, Malaysia, Qatar, Poland, Austria• We employ team of one of the most innovative and dedicated in the marketing industry•

Branding ObjectivesTo help raise awareness of the client across all agreed market segments, nationally and globally• To minimise confusion and send out clear communications• To create a consistent brand image• To gain maximum publicity for the initiative• To help position the brand as a main point of contact in the finance sector• To increase profits•

Target:Raise awareness of the client across all agreed

market segments

Mission:To create a consistent

brand image

Result:Increase sale and brand

awarness of client products/services

Utilising our in-depth customer knowledge, global information resources, and innovative technology, Business Media Group’s corporate and profes-sional solutions are designed to help you generate increased value and protection for your entire en-terprise. We believe that each company is unique. That is why we can use our expertise to adapt our offerings to your individual business needs - provid-ing you with easy to use, comprehensive, and cost

effective solutions. Business Media Group prides itself on its reputation for the delivery of top qual-ity projects. Our overall objective is to ensure that our group consistently delivers the highest level of service. We believe in long-term relationships with clients, which requires an ongoing commit-ment to achieving business excellence. And we ap-ply appropriate quality management processes to achieve all this.

Mission

‘‘The best preparation for tomorrow is doing your best today’’

Our ongoing aims are to:

Understand the requirements and expectations of our clients• Implement projects in a systematic and well-planned way• Work closely with our clients and partners to achieve quality objectives• Train our staff to support the delivery of highest quality work for our clients• Maintain the involvement of senior• management in every project•

Our Specialisations includes marketing & branding services for:

Bourses and Stock Exchanges•Financial Centres•Takaful and Retakaful companies•Sukuk Issuers•Islamic Banks•Islamic Universities •Asset Management Firms•Wealth Management Firms•Halal Products•Airlines •Developers•Telecommunications•

Islamic finance and bankingWe have been involved in the Islamic finance and banking sector since 2007. We have created and de-veloped one of the leading Islamic finance magazines worldwide – Global Islamic Finance Magazine. Global Islamic Finance Magazine is just one of BMG’s international brands. This gives BMG full access to this diversified community of Islamic finance and banking executives and delegates, investors, en-quirers and most importantly consumers. Global Islamic Finance magazine is an ideal platform, allow-ing Business Media Group to tap into the consciousnesses of influential and affluent delegates from all corners of the globe and from the leading multibillion dollar industries.

As a result, BMG can guarantee you access to all areas of the Islamic financial market, with precisely tailored marketing and precision planning.

A growing demand for Shari’a-compatible forms of financing and banking products, amongst both • Muslim and non-Muslim communitiesEconomic development in Muslim regions, giving rise to new infrastructure• Rising incomes amongst the Arab population, resulting in the need for Islamic consumer finance and • banking productsThe emergence of an international market in Sukuk (Shari’a-compliant) bonds•

Why think about Islamic finance?

‘‘Experience is one thing you can’t get for nothing’’

Some of our clients:

“Creativity involves breaking out of established patterns in order to look at things in a different way’’

Brand Design, Brand Development and Integrated Marketing Campaigns

Design of corporate logo• Design of corporate website including Con-• tent Management SystemsWeb Hosting and Domain Name Manage-• mentDesign of corporate basic stationery (busi-•

ness cards, letter heads, compliment slips, calendars, notebooks and pens)Campaign image creation (including design • of marketing collateral, exhibition stands and advertisements) Seasonal campaign image creation• Corporate Brochure design and distribution • Detailed marketing and campaign planning•

Online Research Services Emotional Engagement Measurement • Eye Tracking• Information Architecture• Social Media Research•

Online Marketing Website Analytics•

Search Engine Optimisation• Pay Per Click Campaigns • Link Building• Social Networking such as Facebook, Twitter, • LinkedIn, YouTube, Blogs and many morePermission-based E-mail Marketing• Online Advertising•

Branding and Marketing ChannelsMarket Research Services

Marketing and Advertising Channels:

“Creativity is inventing, experimenting, growing, taking risks, breaking rules, and having fun.”

Customer Experience Management

Traditional and Digital MediaSales promotions• Media buying and planning:• Traditional media : newspapers and maga-• zinesTrade catalogues• Digital media• Mobile advertising• Direct mail promotion•

EventsOrganising road shows and events• Corporate event sponsorship• Community events sponsorship • Event organisation and management• Product and Services launching • Awards submission• Speaker opportunities•

Public Relation Media relations• Investors relations• Customers relations• Annual report communications•

In- house (Internal) Company Branding In- house trainings• In- house Communication Structure • Improving employees’ experience with the • company

OthersDesign and distribution of luxury • gadgetsCopywriting• Intellectual property• Photography and Artwork• Guerrilla marketing • Campaign monitoring and evaluation•

How we work?

Starting from an initial conversation about your requirements, we seek to identify and address the issues that are important to you, and the challenges faced by your colleagues. We need to establish first mission and short & long term objectives of the client in order to prepare tailor made business evaluation and proposal. We focus on providing information and tools that can readily be applied in practice, resulting in measurable benefits to your organisation. Whether you seek to improve your marketing strategy, develop branding plan or re-brand your image, we will work with you to develop the knowledge, capability and confidence which your company require.

Contact us: Headquarters: Business Media Group Ltd.Marble Arch Tower55 Bryanston Street LondonW1H 7AAUnited Kingdom

Tel: 0044 207 859 8201Tel2: 0044 207 868 8099Fax: +44 207 183 4004Email: info@businessmediagroup.co.uk