islam & marketing: beliefs & impact on business

15
University of St. Thomas MKTG 330 International Marketing Islam Beliefs and Impact on Business Presented by Presented to Mohamed El-Kamony Dr. Yusen Liu

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Page 1: Islam & Marketing: Beliefs & Impact on Business

University of St. ThomasMKTG 330International Marketing

IslamBeliefs and Impact on

Business

Presented by Presented to

Mohamed El-Kamony Dr. Yusen Liu

Page 2: Islam & Marketing: Beliefs & Impact on Business

Islam: An Empire of Faith

Page 3: Islam & Marketing: Beliefs & Impact on Business

What is Islam?

• Islam means “surrender to the one god, Allah”

• Principles of Islam are conveyed through– The Holy Qur’an: the scared text for

Muslims– Hadith & Sunnah: the sayings and doing

of Prophet Muhammad

• Shariah: Islamic constitution and law

Page 4: Islam & Marketing: Beliefs & Impact on Business

"No Arab has any superiority over a non-Arab, nor does a non-Arab have any superiority over an Arab.

Nor does a white man have any superiority over a black man, or the black man any superiority over the white man. You are all the children of Adam, and Adam was created from clay“

Prophet Muhammad (PBUH)

Page 5: Islam & Marketing: Beliefs & Impact on Business

Islam Today

• Islam is the second largest religion in the world.

• 1.5 Billion Muslims• Growing at a very high

rate = 2.9%• Expected to exceed

Christianity by the years 2025.

Page 6: Islam & Marketing: Beliefs & Impact on Business

World of Islam

Page 7: Islam & Marketing: Beliefs & Impact on Business

Islam in Indonesia

Islam spread in Indonesia through international trade.

Today, Indonesia is the country with the largest majority of Muslims.

Page 8: Islam & Marketing: Beliefs & Impact on Business

Islam & Marketing

Page 9: Islam & Marketing: Beliefs & Impact on Business

Islamized Products

Mecca Cola

• Islamic version of Pepsi and Coca Cola.

• Launched in 2002 after the Muslim boycott to US products

• Target Market: Arab Muslim countries and Muslim minorities all over the world

Islam & Marketing

Page 10: Islam & Marketing: Beliefs & Impact on Business

Mecca Cola

“Drink with commitment!”

www.mecca-cola.com

Page 11: Islam & Marketing: Beliefs & Impact on Business

Islamic Fashion

Page 12: Islam & Marketing: Beliefs & Impact on Business

Hajj & Saudi Private Sector

• 2 Million Muslims go to Hajj each year

• Revenues = $ 10 Billion

• Creates jobs for private sector => less unemployment

Page 13: Islam & Marketing: Beliefs & Impact on Business

Is the conflict in the Middle East a

Clash of Civilization?

Page 14: Islam & Marketing: Beliefs & Impact on Business

Questions?

Page 15: Islam & Marketing: Beliefs & Impact on Business

Thank You!