islam & marketing: beliefs & impact on business
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University of St. ThomasMKTG 330International Marketing
IslamBeliefs and Impact on
Business
Presented by Presented to
Mohamed El-Kamony Dr. Yusen Liu
Islam: An Empire of Faith
What is Islam?
• Islam means “surrender to the one god, Allah”
• Principles of Islam are conveyed through– The Holy Qur’an: the scared text for
Muslims– Hadith & Sunnah: the sayings and doing
of Prophet Muhammad
• Shariah: Islamic constitution and law
"No Arab has any superiority over a non-Arab, nor does a non-Arab have any superiority over an Arab.
Nor does a white man have any superiority over a black man, or the black man any superiority over the white man. You are all the children of Adam, and Adam was created from clay“
Prophet Muhammad (PBUH)
Islam Today
• Islam is the second largest religion in the world.
• 1.5 Billion Muslims• Growing at a very high
rate = 2.9%• Expected to exceed
Christianity by the years 2025.
World of Islam
Islam in Indonesia
Islam spread in Indonesia through international trade.
Today, Indonesia is the country with the largest majority of Muslims.
Islam & Marketing
Islamized Products
Mecca Cola
• Islamic version of Pepsi and Coca Cola.
• Launched in 2002 after the Muslim boycott to US products
• Target Market: Arab Muslim countries and Muslim minorities all over the world
Islam & Marketing
Mecca Cola
“Drink with commitment!”
www.mecca-cola.com
Islamic Fashion
Hajj & Saudi Private Sector
• 2 Million Muslims go to Hajj each year
• Revenues = $ 10 Billion
• Creates jobs for private sector => less unemployment
Is the conflict in the Middle East a
Clash of Civilization?
Questions?
Thank You!