ISES Social Media 101

October 20, 2009by Doug Lacombe, MBA

Is it right for me?

Does SM fit your business?

Social media basics

– Cocktail party metaphor – General categories of social

media sites are: • Social Networking (Facebook,

MySpace) • Video (YouTube, Vimeo) • Photos (flickr, twitpic) • Audio (podcasts on iTunes) • Blogging (hosted service

versus free consumer-grade) • Micro-blogging (Twitter,

Yammer)

•Social Media Adoption Curve

• education

• observation

• broadcast

• participation

• relationships

• collaboration

• social media experience• November 2008

• 1-way → 2-way

• take value → add value

Strategic framework

The social media BUMPP

• Brand• Understand• Monitor• Policy• Participate

Twitter hashtags

Blogs/Coverit

Questions?

Doug Lacombe

doug@communicatto.com