1. Rural Spark envisions, designs and implements the smart energy networks of tomorrow in Rural India

2. World EuropeIndia 1,5 2,70,5 ECOLOGICAL FOOTPRINT 3. World EuropeIndia +77% +16% +3% ENERGY DEMAND 4. ENERGY DEMAND PER CAPITA 1990 2010 2013 42 MJ / day 99 MJ / day GDP GROWTH CAPITA 1990 2010 2013 100 % 145 % POPULATION SIZE 1990 2010 2013 862 million 1.485 million 5. URBANIZATION 6. India 400.000.000 without access to electricity and clean cooking fuels leapfrog top-down centralized energy grid 7. NETWORK STRATEGY 8. SMART GRID distributed linking of supply and demand 9. real contextabstract vision 10. real contextabstract vision Design. design a system, a network that is actually being used 11. real contextabstract vision Design. implementation insight design a system, a network that is actually being used 12. * Rural Spark published an academic paper on this approach: Tomico, O.; Winthagen, V.O.; & van Heist, M.M.G. (2012). Designing for, with or within: 1st, 2nd and 3rd person points of view on designing for systems, NordiCHI 12, October 14-17, 2012 Copenhagen, Denmark. success is measured by observing whether the emerged system will actually be used and realize the intended goal.* real contextabstract vision Design. implementation insight 13. SHARING ENERGY translating the rst step of reaching the vision in concrete tools to learn about social systems and users response 14. energy surpluses 15. energy surpluses 16. demand surpluses market + extra income + reliability + efficiency 17. 2011 2012 2013 2014 2015 proof of concept proof of concept proof of concept proof of concept energy sharing between local energy suppliers: linking supply & demand income security unique market position product acceptance emergence of a system social impact reliable and viable system successfully operational for over a year local capacity and organization for large market entry sharing energy continuation organization building through scaling 2nd source linking supply & demand I. technical improvement II. maintenance systems III. facilitating partners I. prepaid system (income security) II. introduction of Share Cubes I. local organization building II. procedure building cooperation with other players I. system design II. rst rapid prototype 18. FILM HTTP://WWW.RURALSPARK.COM/BEINSPIRED 19. www.ruralspark.com 20. Current model (2013) Next model (early 2015) social prototype smart, self-explaining, linking supply & demand through partners active recruitment through resellers promotion + local shops facilitating partners subscription (like mobile subscription) local maintenance network monthly check-up local maintenance network mobile status-report Product / Service Reaching the customer Customer relationship Continuation 21. Over 2 million households with access to clean, safe and sustainable energy before 2020 Saving over 300.000 tons of CO2 before 2020 Return on investment of 500% before 2020 The worlds rst and largest implemented smart grid 2 billion people without access to clean, safe and sustainable energy Enormous opportunity to leapfrog the expensive and resource intensive grids constructed in most of the developed world Access to over 27.000 rural Indian villages in cooperation with Basix Group India Rural Spark Energy Pvt. Ltd. (Indian company) with local embodiment: prof. Paul Rutten, CEO India Successfully operational since february 2012: In 4 pilots, Local Energy Suppliers renting tools, provide energy to over 50 rural households Continuation and maintenance system in place, perceived locally, leveraging local existing networks. Indian business model is economically viable Manufacturing, facilitation and maintenance partners ready for scaling Iteratively designed system, tting the actual context, realizing smartly distributed energy networks, with surplussed traded on an emerging marked linking supply and demand 400.000.000 people in rural india primary depending on kerosine and rewood as an energy source Worldwide shift towards smart energy networks realization of a REVOLUTION in the way we use energy the SOLUTION is available the market DEMAND is enormous & urging the CONCEPT has proved itself the CONTINUATION is ensured all parters can SCALE UP today our ORGANIZATION is ready Worldwide focus on decreasing carbon-based energy