isec and hackbright securitypro night - a field guide to product management
TRANSCRIPT
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A Field Guide to Product Managers
Jennifer LiouProduct ManagerNCC Group, Domain Services@woobitron
iSEC & HackBright – SecurityPRO Night, Thursday, Feb. 5th, 2015
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Tell me about these birds
• What is Product Management, anyway?
• Do I want to be a Product Manager?
• How do I effectively work with Product Managers?
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What is Product Management, anyway?
Product Management is about managing products.
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Thank you!
And thus concludes my talk.
Goodnight, everyone!
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OK, so, what is Product Management, anyway?
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OK, so, what is Product Management, anyway?
It’s about building products people will buy.
Combo of Marketing, Sales,
Dev Proj Mgt, QA, UX, and Release
Management, etc.
It’s done differently at each
company.
Communicating market problems to developers in
order to build solutions.
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Bringing market context home to dev
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A Field Guide
Where in the spectrum does PM fall in your organization?
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Source: PragmaticMarketing.com
Product Management Spectrum
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Market-Driven Decisions
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Do I want to be PM?
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Do I want to be PM?
• The answer depends. • Where on the spectrum do you want to be?• What kind of work do you want to do?– More or less technical– Constant customer contact or less– UX (concepts, mockups, wireframes)
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How do I work effectively with PM?
Product Management is not the boss of Development.
“The scariest thing I’ve had to deal with when it comes to Product Managers is when they think they’re our boss. It’s about being a team. If you don’t get that feeling, then something’s wrong.”
-Emily, SecDev Developer
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How do I work effectively with PM?
Market Insight
from PM
Document
Build Trust Trust
Need for Documentation
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How do I work effectively with PM?
• Minimally Viable Product (MVP) vs Technical Debt
• Understanding market context, market problem
• Implementation Details: PM = What, Dev = How.
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Tell me about these birds
• What is Product Management, anyway?
• Do I want to be a Product Manager?
• How do I effectively work with Product Managers?
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OK, so what’s next?
• Resources:– PragmaticMarketing.com– Mincing Mockingbird: A Field Guide to Troubled Birds– http://gettingreal.37signals.com – http://www.mindtheproduct.com – Quora: The Top 1% of Product Managers.
http://b.qr.ae/18fedQX – The Rong Way to …
• do Agile: https://www.youtube.com/watch?v=HsB0UZR7XvE• do Standups: https://www.youtube.com/watch?v=oLmDe8pAc6I• do Requirements and Specs: https://www.youtube.com/watch?
v=l1yWusiaLCM
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Thank you