isba research methods
TRANSCRIPT
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SHAPING TODAYTHOSE WHO WILL
SHAPE TOMORROW
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MSc Information Systems & Business Analysis
Dissertation
Paul BocijOperations & Information Management Group
Aston Business School
E-mail: [email protected]: ABS258 Tel: 5278
Research Methods
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Module Introduction
>Contact details>Module structure> Assessment>Other requirements>Key dates>Reading
The Task
>Background>The Project>Some catches>Lifelines>Useful advice>Tasks>Resources
Contents
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Research - The Funnel Analogy
Consumer behaviour in the Saudi Arabian online music industry
developing an online marketing strategy
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Research - The Flashlight Analogy
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>Quantitative Research Seeks to measure (quantify)
>Qualitative Research
Seeks to explain (examines the qualities of)
Key Concepts
Measuring Explaining
Quantitative QualitativeSurveys
Analytics
Metrics
Automated Data Capture
Interviews
Shadowing
Observation
Focus Groups
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>Good research can be described in terms of:
>Reliability The research can be repeated and the same resultobtained
>Validity The research really addresses what it is supposed to; it isa true picture of the situation being examined Different types of validity e.g. face validity, predictivevalidity, external validity
>R
obu
stness The overall design of the research is sound - resistant toerror, misinterpretation & can bear close scrutiny
Key Concepts
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>Triangulation Observe the same results using two different methods
Key Concepts
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Designing Systems«
Association for Information Systems, 2009
http://desrist.org/design-research-in-information-systems/
How Research Works
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IS Research«
Hevner, A.R., S.T. March, J. Park & S. Ram (2004). Design Science In Information Systems Research.MIS Quarterly, 28(1), 75-105.
Models Of The Research Process
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>Characteristics: Adaptable (from structured to unstructured) Considered expensive in terms of labour, effort, etc. Time consuming to analyse
Good for following up questionnaires, etc.
Interviews
Structured
Semi-structured
Unstructured
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>Characteristics: Good for gathering large quantities of data Simple & fast Considered inexpensive
Requires skill in question design Good candidate for automation
Questionnaires
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>Characteristics: Delivered by a person Lots of ways to administer e.g. phone Considered inexpensive
Requires skill in question design Good candidate for automation
Surveys
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>Characteristics: Good for analysing processes Can miss important information Different levels of participation (covert ± overt)
Raises some ethical issues Researcher can influence results
( Also includes shadowing)
Observation
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>Characteristics: Very good for analysing processes No universal approach Requires skill
Ties in with design process closely
Document Analysis
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>Characteristics: Very good for qualitative studies Good for transferring knowledge/learning Very difficult to create good case studies
Case Studies
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>Characteristics: Can be carried out in different ways e.g. indices, onlineindices, web searches, etc. Time consuming but essential part of research process
Need to demonstrate thoroughness« Choice of key words critical
Literature Search
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> A good literature review« Identifies key literature in the area related to the topic,esp.o Classic sources ± you know the key writers & ideaso Contemporary ± your knowledge is up to dateo Relevance ± you can select useful resources
Discusses the literature critically More than a description«o How does this source contribute to my/our understanding of the topic?o How have other people solved this problem?o What were the strengths/weaknesses of their solutions?o How does this material advance my argument ?
Literature Review
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Referencing
>Pears R. & Shields G, 2010. Cite Them Right: The Essential Referencing Guide.
8th edition. Basingstoke: Palgrave Macmillan
>Neville C., 2007. Complete Guide to Referencing and Avoiding Plagiarism.
Buckingham: Open University Press ***
General Research Guides
>Easterby-Smith M., Thorpe R., Jackson P. & Lowe A, 2008. Management
Research: Theory and Practice. 3rd edition. London: Sage Publications Ltd.
>Bell J., 2010. Doing Your Research Project: A Guide for First-Time Researchers
in Education, Health and Social Science. 5th edition. Buckingham: Open University
Press (4th Edition In E-Library ) ***
>Rugg G. & Petre M., 2006. Gentle Guide To Research Methods. Buckingham:
Open University Press ***
Useful Resources - Books (*** = E-Library)
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General Research Guides
>Blaxter L., Hughes C. & Tight M., 2006. How to Research. 3rd Edition.
Buckingham: Open University Press ***
>Hewson C. & Yule P., 2002. Internet Research Methods : A Practical Guide For
The Social And Behavioral Sciences. London: Sage Publications Inc. ***
>Brewerton P., Millward M. & Lynne J., 2001. Organizational Research Methods: A
Guide for Students and Researchers. London: Sage Publications Inc. ***
>Biggam J., 2008. Succeeding With Your Masters Dissertation : A Practical Step-
by-Step Handbook. Buckingham: Open University Press ***
>Denscombe M., 2003. Good Research Guide: For Small-Scale Research
Projects. 2nd Edition. Berkshire: McGraw-Hill Education ***
Useful Resources ± Books (*** = E-Library)
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IS Research
>King, R. 2011. Research Methods for Information Systems. Dulles, VA, USA:
Mercury Learning & Information
>Cornford T. & Smithson S., 2005. Project Research in Information Systems: A
Student's Guide. 2nd edition. Basingstoke: Palgrave Macmillan
> Avison D. & Pries-Heje J. (editors), 2004. Research In Information Systems: A
Handbook For Research Supervisors And Their Students. Oxford: Butterworth-
Heinemann
Useful Resources - Books (*** = E-Library)
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Research Methods/Tools
>Brace I., 2008. Questionnaire Design : How To Plan, Str ucture And Write
Survey Material For Effective Market Research. 2nd Edition. London: Kogan Page
Ltd ***
>Gillham B., 2005. Research Interviewing : The Range of Techniques. Berkshire:McGraw-Hill Education ***
>Iarossi G., 2006. Power of Survey Design : A User's Guide for Managing
Surveys, Interpreting Results, and Influencing Respondents. Herndon, VA, USA:
World Bank Publications ***
Academic Writing
>Murray, R., 2006. How to Write a Thesis. Berkshire: McGraw-Hill Education ***
>Creme, P. & Lea M., 2008. Writing at University : A Guide for Students.
Buckingham: Open University Press ***
Useful Resources - Books (*** = E-Library)
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Literature Reviews
>Emerald
>http://www.emeraldinsight.com/authors/guides/write/literature.htm
>UoToronto
>http://www.writing.utoronto.ca/advice/specific-types-of-writing/literature-review
Useful Resources ± Web Sites
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>With a partner«
Write down 3 questions you need to answer as part of theresearch for your project«
Swap your questions with your partner
Choose the research methods that can be used toanswer the questions
Make sure your choices take into account validity,
reliability & triangulation Be prepared to justify your choices
Task
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Any questions?
Questions