HULT Internship Course

Final Project PresentationSpring 2012

Outline

1. Organization Description2. Learning Objectives3. Internship Activities4. Accomplishments5. Lessons Learned6. What Was Useful Moving Forward

Love Thy Neighbor Mexico

1. Organization Description

● Love Thy Neighbor Mexico is a non-profit organization educating American teenagers about the consequences of illicit demand of drugs coming from Mexico

● Private and Institutionally funded● Granted 501(c)3 status by the IRS● Online and offline awareness campaigns,

namely social media and institutional education curriculum

The challenge...

● General understanding of Digital Marketing in an organization

● Management inside a non-profit as well as doing business in America

● Customer acquisition through digital channels

● Website improving according to industry best-practices

● Marketing Research

2. Internship Learning Objectives

My role and functions

3. Internship Activities

● I was given the task to prepare the workframe for selling bracelets in support of the cause

● Monitor and evaluation of social presence across different outlets

● Develop and execute a marketing campaign● Added social widgets to the website while

also fixed minor technical issues

I did it!!!

● Produced a thorough report on the social activity; including a best practices approach for managing social activity

● Proposed an improved Sitemap according to industry standards

● Collaboration was limited as space constraints limited my exposure to other team members

● Prepared a final recommendation presentation for the organization

4. Accomplishments

The lesson was...

5. Lessons Learned

● Better understanding of the dynamics of pulling data and making decisions based on this data sets

● Hourly-based job teached me to effectively manage my time

● Non-profit culture is as hard and fast as a Startup Culture

● As obvious as this may seem, no business can thrive without a clear revenue stream or "business" plan

A super me!

6. What Was Useful Moving Forward

● As one of my expectations is to become a digital marketing consultant with a focus on nonprofits, the whole experience was crucial for me

● Goals and expectations; both quantitative & qualitative, have to be set as clearly and early as possible

● A contingency plan should be put in place beforehand

● Taking full command, from day one of my activities, is expected

HULT Internship CourseFinal Project Presentation

Prepared by Isaul CarballarSpring 2012

Professor Steve Adelman