isa11 - mike kuniavsky: products are services, how ubiquitous computing changes design
DESCRIPTION
Quanto mais produtos feito tablets, balanças de banheiro e máquinas de lavar se tornam onlines, nossa relação com eles muda. Começamos a pensar neles como representantes dos serviços online, e a pensar nos serviços como representados pelos produtos. A ubiquidade computacional muda o nosso entendimento de onde o limite entre o produto físico e o serviço acabam e muda, fundamentalmente, como projetamos os dois. Esta palestra examina como a natureza de um produto muda quando este produto é conectado à rede, e como nossas práticas de design, modelos de negócio e realcionamentos sociais mudam com isso.TRANSCRIPT
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Mike KuniavskyInteractions South America
Belo HorizonteDecember 3, 2011
PRODUCTS ARE SERVICESHOW UBIQUITOUS COMPUTINGCHANGES DESIGN
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1994
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1997
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2001
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2003
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2006
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2007-2011
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2005-2010
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2009
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2009-2011
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2010
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SERVICE
AVATARS
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EXAMPLE: Everything by subscription
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Service Avatar interaction challenges
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VS
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VS
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The shape of avatars
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VS
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Mike [email protected]