isa news sept oct2007

IsaBody Challenge WinnersReal life transformations

Making a “G’day”

Even Better

The opening of Australia and

New Zealand

ISAKIDS ESSENTIALSThe most complete children’s multivitamin

“ I Choose to Live!” One bus driver’s amazing journey

Special Celebration

Edition

VOL. 4, NO. 5 SEPTEMBER/OCTOBER 2007

Adventures in Paradise ContestJuly 9 - December 30, 2007

Grand PrizeAdventures in Paradise cruise vacations for two will also be awarded to the top 10 point earners for the entire contest period.

Win Cash$100 awarded every week to the top 10 point earners for the week.

Every Associate Can WinAccumulate 25-49 points and receive a 10-pack of Success from Home magazines to further build your business. Accumulate 50-74 points and receive two 10-packs of Success from Home magazines. Accumulate 75 or more points during the contest period and receive a 30 GB Apple iPod that can be loaded with Isagenix audio and video clips.

How to Earn PointsDuring the contest period, you’ll earn points each time one of your personally enrolled Associates advances in rank, and for each optional Product Introduction Pak purchased by your new, personally enrolled Associates.Rank Advancementsn Promote Consultant 2 pointsn Promote Star Consultant 2 pointsn Promote Executive 4 pointsProduct Paks and Systemsn Mars Venus Wellness Solution 1 pointn Ionix Supreme 5-Pak Case 1 pointn IsaDermix Skin Renewal System 1 pointn Total Health and Wellness System 1 pointn Cleansing & Fat Burning System (9-day supply) 1 point (30-day supply) 2 points n President’s Pak 4 points

7-day Caribbean Cruise!

SepTember/ OCTOber 2007 ISAnews© 2007 Isagenix. All rights reserved.

Earn an Adventure in Paradise!Every two weeks Isagenix will award the top point

earner for the preceding two-week period with a 7-day cruise for two to the Caribbean, scheduled for March 2 - 9, 2008.

Contest RulesContest available to all Active Independent Isagenix Associates.•Points awarded to personal enrolling Associate during contest period.•Due to timing of the contest announcement, the first contest period for the vacation •award is July 9–31, 2007. The first contest period for cash awards is August 1–12, 2007.The second contest period for the vacation award is August 1–19, 2007.•Final vacation award contest period is December 10–30, 2007.•Final cash award week contest period December 24–30, 2007.•All other weeks will be from Sunday midnight to the following Sunday midnight (EST).•To qualify for the Adventures in Paradise Contest you must accumulate a minimum of 10 points.•Only one cruise vacation awarded per Associate position.•Cruise vacation scheduled March 2–9, 2008.•Non-transferable.•Airfare not included.•

Isagenix —A Responsible CompanyAs I reminisce about Isagenix’s past and look to the

future, I feel a great sense of pride that we are building such a responsible company.

A company responsible to the people it serves and •supports

A company responsible for changing the lives of •hundreds of thousands—and soon to be millions

A company responsible for giving people back their •health and vitality

A company responsible for allowing people the •freedom to weigh what they want to weigh

A company responsible for helping families enjoy •financial freedom—even helping some to become millionaires

A company responsible for giving hope and •opportunity to abused children through its contributions to Childhelp®

A company responsible for supporting teamwork •and personal development

Isagenix is, indeed, becoming something special, and it is all of you who are responsible.

Your partner in success,

Jim CooverPresident and CEO

Turn Passion into ActionAs I reflect back on our amazing 2007 “Changing

Lives” Celebration, I witnessed more than 3,000 Isagenix Associates on fire about our products, wealth-building plan and vision. The stories are coming in about our new products. Everyone loves them!

Now is the time to take that passionate energy and take massive action. Go back to all your team members and set goals with them. Ask your team: Who will be an Ex-ecutive? Who will go to 1-Star Golden Circle? Who will take the leap to 2-Star, 3-Star, 4-Star?

Spend time and develop a game plan. How many Suc-cess from Home magazines will you share this week? How many Chicken Soup for the Healthy Soul samplers will you share? And how many of our brochures, newsletters, CDs and other sales tools will you hand out?

Create urgency when you follow up. Your enthusiasm will become infectious, and your team will grow by leaps and bounds.

We have something so special with Isagenix. We need to share it with the world.

Thank you for your commitment to impact world health.

Kathy CooverExecutive Vice President

1 ISAnews SepTember/ OCTOber 2007

{We have something so special with

Isagenix. We need to share it

with the world. – Kathy Coover

{

2 3SepTember/ OCTOber 2007 ISAnews ISAnews SepTember/ OCTOber 2007 2 3SepTember/ OCTOber 2007 ISAnews ISAnews SepTember/ OCTOber 2007

World Headquarters Tours in Chandler, Ariz., are Fridays at 11:30 a.m.

For reservations call: 480-889-5747, ext. 0

Editorial BoardJim and Kathy Coover, Jim Pierce,

Liz Harvey, Rick Despain

Managing EditorJeffery E. Pizzino

Copy EditorDavid Despain

Staff WritersDavid Despain, Staci Hauk, Jeffery E. Pizzino

Graphic DesignKelly Christiansen, Magdalena Weinkein

PhotographyReggie Henkart

Contributing WritersJim and Kathy Coover, Larry Lantieri,

David Wood, Joel Bikman, Larne Antrim, Andrea Henkart, Psy.D.(c)

Send comments, story suggestions to

[email protected]

IsaNews is published by Isagenix for Isagenix Independent Associates

and Preferred Customers.©2007 Isagenix. All rights reserved.

2225S.PriceRd.•Chandler,AZ85286USAThe statements in this publication have not been evaluated by the Food and Drug Administration. These products are

not intended to diagnose, treat, cure or prevent any disease.

Earning levels for Isagenix Independent Associates that appear in this publication should not be construed as representative of fixed or

typical income earned with an Isagenix business, nor are they intended to represent that other Associates will eventually achieve the same level of income. Income level achievements are dependent upon individual business skills, personal ambition, timing, commitment, activity and

demographic factors.

Toll-Free Order Line 877-877-8111Hours:M-F6a .m. - 6 p .m.

PDST* 3/11/07 - 11/3/07Hours : M-F 5 a .m. - 5 p .m.

PST* 11/4/07 - 3/8/08

Customer ServiceEnglish480-889-5777Chinese480-889-5755French480-889-5766Spanish480-889-5788Fax480-726-8751Returns480-889-5749

Live Weekly Conference CallsConferenceCalls620-294-30006107#

Corporate Update: 7 p.m. (PT) TuesdaysProduct Training: 6 p.m. (PT) ThursdaysBusiness Training: 9 a.m. (PT) SaturdaysSet Yourself Free: 6:20 p.m. (PT) TuesdaysSpanish SYF: 5 p.m. (PT) Mondays

E-mail AddressesCustomer Service

[email protected]

Event [email protected]

IsaNews (story suggestions, comments)[email protected]

IsaLeads [email protected]

News media [email protected]

Product, doctor [email protected]

Success [email protected]

* Arizona, where Isagenix is headquartered, does not observe Daylight Saving Time, but always remains Mountain Standard Time.

Upcoming Events Register online in your Back Office

Company Contacts

Schedule subject to change. See your Back Office for most up-to-date list.

Regional/Burnaby, BC September 7-8

Reach for the Summit/ Hong Kong September 23

Pre-Launch/Brisbane & Sydney, Australia September 28-29

Regional/Salt Lake City September 28-29

Regional/San Francisco September 29-30

Regional/Los Angeles September 21-22

Mastering the Stage/Phoenix October 3-4Isagenix University/Phoenix October 5-7

Isagenix University/Phoenix November 2-4

Enlightened Training Circle/Phoenix November 27-30

Jeffery E. PizzinoDirector of Corporate CommunicationsIsaNews Managing Editor

Life Changing!A common theme emerged from my

interviews with Associates at Celebration 2007. It was this: If you’re serious about your Isagenix business, you need to be at Celebration. Period. Hope you enjoy our event coverage in this issue. See you there next year.

Custom high-end workout suits, Dri-Fit golf shirts, capris, and more attracted many buyers at Celebration 2007’s “World of Isagenix Store.” The popular collection, created by designer Brian Hill from Femme Athletic, will continue to be available at Isagenix Universities and other events.

Isagenix Athletic Apparel a Hit

To order Celebration 2007 photographs, visit www.limage.net

Table of Contents 1 CEO Message: Isagenix — A Responsible Company

1 Kathy Coover – Turn Passion into Action

4-7 COVER STORY: Lives Changed at Celebration 2007

7 New IsaDermix Hand & Body Hydrating Cream

8 Breakout Session: Building Awesome Teams

9 Breakout Session: Making the Comp Plan Simple

10 Breakout Session: Steps to Presentation Success

11 Breakout Session: The Magic of Creating Business Partners

11 Bonjour Quebec, Nova Scotia and New Brunswick

12-13 IsaBody Challenge Winners Wow Audience

13 Chicken Soup Goes A Long Way

14 Australia and New Zealand Expansion

15 Mark Macey’s Amazing Journey

16 Don Nooner Nets Funds for Childhelp

17 Childhelp® Concert Rocks Mandalay

18 Dr. Wheeler Introduces IsaKids

19 Success from Home Magazine Features Isagenix

20 Health Experts Answer Product Questions

21 Tons of Weight Loss

21 Family of Four 329 Pounds Lighter

22 Athletes Powered By Isagenix

23 John Gray Discusses Relationship Success

23 Mars Venus IsaCookies

24 Lenny’s Commitment to Greatness

25 David Wood Reflects on Celebration

26-28 Awards and Recognition

29 New Products and Sales Tools

4-7

12-13

24

23

25

18

16

14


Cover: Mark Macey accepts the IsaBody grand prize from Jim and Kathy Coover at Celebration 2007.

4 5SepTember/ OCTOber 2007 ISAnews ISAnews SepTember/ OCTOber 2007

Life transformations witnessed firsthand… ready-to-use business-building tips… inspiration from millionaires…

introduction of new sales tools and products… recommit-ment to success… passion renewed…

These were just some of the benefits Isagenix Associates received at the recently concluded 2007 “Changing Lives” Celebration.

Indeed, the real winners in Las Vegas Aug. 5-7 were the 3,200 Associates who made the choice to attend the 2007 Cel-ebration at Mandalay Bay Resort and Casino in Las Vegas.

Did this event impact Associates’ lives? Is attending Cel-ebration a “must-do” item for anyone serious about taking their business and their team’s to the next level? Well, if the nearly4,000 ticketsalready sold for the2008 “Commitmentto Greatness” Celebration is any indication, the answer is a resounding “YES!”

Celebration 2007 left no doubt in Associates’ minds of Is-agenix’s ability to change lives and motivate individuals to greatness.

“We have extraordinary products, and we’re taking them to the world,” said President and CEO Jim Coover. “If there was doubt in any attendee’s mind about how incredible Isagenix’s cleansing, nutrition, skincare and wealth systems really are, it was erased at our Celebration.”

Executive Vice President Kathy Coover added, “Our prod-ucts and the Associates who share them every day are chang-ing so many lives. We’re well on our way to impacting world health. This Celebration was just the beginning; we have so much to look forward to.”

SundayThe master of ceremonies, Executive Training Consultant

David Wood, left little question about whether or not Cel-ebration 2007 would whole-heartedly shape each attendee. “You’ve already made the commitment to be here,” said Da-vid. “To get 100 percent from Isagenix, we must all put in 100 percent for the entire Celebration.”

Celebration 2007 Delivers On Promise

to Change Lives

Celebration’s Top 10 List1. Australia and New Zealand launch

(Page 14)2. New IsaKids Essentials (Page 18)3. New IsaDermix Hand & Body Hy-

drating Cream (Page 7)4. Lenny Evans raises the (re)bar and

nearly 4,000 tickets sold for Cel-ebration 2008 (Page 24)

5. IsaBodyChallengefinalistsreceive$$ (Pages 12-13)

6. Don Nooner helps raise thousands for Childhelp (Page 16)

7. John Gray entertains with relation-ship trials and tribulations (Page 23)

8. Isagenix featured in Success from Home magazine (Page 19)

9. A new version of Chicken Soup for the Healthy Soul sampler released (Page 13)

10. Athletes and 100-Pound Club prove Isagenix is powerful

Jim Coover strolls through the audience to hear the amazing ways Isagenix is changing lives, worldwide.

Jimmy Smith and David Wood discuss why Isagenix is the perfect vehicle for creating a family business.

4 5SepTember/ OCTOber 2007 ISAnews ISAnews SepTember/ OCTOber 2007

First to come up were Co-founders Jim and Kathy, welcomed by a resound-ing round of applause.

A Family Company, First and ForemostThe couple shared their wish to ex-

tend Isagenix’s future to all families in the audience. “We use the term fam-ily of Associates for many reasons,” said Kathy. “Isagenix allows you to build your business with your family. We have many family teams. And as a mother I understand what it is like to spend time away from people you love, and I want to acknowledge the sacrifice you make.”

Focusing on her son Erik—who was in the audience—she said, “Jim and I love our own son so much. He has been so supportive. In fact, he’s here right now.”

Kathy’s son Erik then walked on stage and hugged his mother. He reflected to all, “I know how much my parents love you—I see it every day and night—and I understand they’re changing the world through Isagenix.”

Jim took center stage afterward and introduced a pre-recorded message from the “father of nutritional cleans-ing.” Founder and Formulator John An-derson said, “I would have loved to be at Celebration.Unfortunately,eyesurgeryhas kept me from it. But I know Jim and Kathy have great plans for you. I’ve left this company in good hands.”

“John had love in his heart when he created Isagenix products,” said Jim Coover. “Kathy and I had love in our hearts when we decided to join him. And we know you have love in your hearts when you share Isagenix with others. Together, we’ve created some-thing special, something we can all be proud of.”

The moment came to a close and a hush fell over the audience as Dream-cast entered the stage. With vivid col-ors, amazing acrobatic ability and heart-thumping music, the troupe dis-played an amazing feat of teamwork.

Five-Year Recap“We’re just getting started,” Jim said

as he returned to forefront. The presi-dent and CEO then shared five years of Isagenix’s amazing history. “We knew then as we know now that our success is based on developing leaders. Our lead-ers are our foundation. And our first ones shared Isagenix in living rooms and coffee shops.”

He spoke of key Isagenix sales mile-stones, product and sales tool introduc-tions, branding milestones, and open-ing of new markets worldwide—as well as video footage of prior Celebrations. He also acknowledged top-producing Associates and additions to the man-agement team who delivered notable help along the way.

“We understand that every dollar fig-ure mentioned here represents some-one’s life,” he said. “Think of how many people have regained their health—man, woman or child—or are fulfilling dreams through this vehicle of wealth.”

Speaking of Isagenix’s future, he said, “Everything we’ve done has prepared us for this moment. Nothing’s going to stop us now.”

Top LeadershipMany in the room would not have

joined the company had it not been for Isagenix’s greatest trailblazer, which is why Jim introduced Isagenix top-in-come earner Jimmy Smith next. “This man epitomizes leadership, commit-ment hard work, team attitude and loy-alty,” Jim said. “He has been a beacon of light for all our leaders to follow.” “I’m79yearsold,andI’mdoing this

business,” said the former butcher. “I worked with my hands for more than 30 years. If I had gotten into this business earlier, who knows where I’d be. I love working with my family.”

Above: Jim and Kathy Coover (as Superman and Wonder Woman) pose with bodybuilders on stage.Left: Associates get in line—a conga line—to hear about Isagenix innovations.

Kathy Coover shares a poignant moment with her son Erik.


The cue led David to surprise Jimmy by bringing up his son and daughters, “the Butcherettes,” who shared the love they had for their father.

research, New products and reformulationsAfterward, participants roared when

Kathy Coover and million-dollar earner LeeAnn Jackson introduced an all-nat-ural, silky smooth addition to the IsaD-ermix line: the Hand & Body Hydrating Cream (Page 7).

Chief Science Officer Bill Wheeler then launched Isagenix’s new children’s nutritional supplement, IsaKids Essen-tials(Page18).

To complete the package, Kathy an-nounced the new IsaKids Nutrition System.

New marketing materialsAfter the new product announce-

ments came the new marketing mate-rials, introduced by Vice President of Marketing Rick Despain. “Our market-ing staff has now grown from three to nearly 20, and we’ve been busy,” he said. He then related the flood of inspiration and worked that came about from Is-agenix’s new position as world leader in nutritional cleansing.

Rick announced the company’s new nutritional cleansing-focused Welcome Kit, Presentation Brochure, Have it All DVD, Doctors Reveal... the Missing Link CD, and an updated version of the Chicken Soup for the Healthy Soul sam-pler (Page 13).

In addition, Kathy continued to en-thrall the crowd with a publication guaranteed to be a powerful business-building tool—Success from Home mag-azine. Director of Field Development Larry Lantieri offered tips on how to usethetool(Page19).

A beautiful Chinese dance and awards ceremony followed.

MondayOn Monday morning, million-dollar

earner Don Nooner became a Child-

help hero with his basketball free throw fundraising event. He, along with the generosity of Isagenix Associates and executives, helped raise more than $200,000 for Childhelp with an Al Jar-reaufundraisingconcert(Pages16-17).

powered by IsagenixThe rest of Monday was filled with

a testament to the strength of Isagenix and its products.

Chief Operations Officer Jim Pierce opened, “My responsibility is to see that we create the scalable infrastructure necessary to support a multi-billion dollar company,” he said. “My personal mission is to protect the hundreds of thousands of families that depend on Isagenix.”

A host of bodybuilders followed, all of which use and endorse the Isagenix line of products as part of their training routine. Jim and Kathy Coover, dressed as Superman and Wonder Woman, joined them.

Commitment and ConfirmationDirector of Marketing Joel Bikman

then announced winners of the Isa-Body Challenge (Page 12). Grand Prize Winner Mark Macey, a Vancouver-based bus driver with seven children, took home $10,000 and participated in a $2,500 shopping spree in Las Vegas with the Coovers (Page 15).

Then it was time for attendees to make their own commitment with David Wood. Lenny Evans led the way by prov-ing his own commitment (Page 24).

A further confirmation of Isagenix’s growth was the 175 percent increase (from160to280)fromlastyearinnewCrystal Executives, honored Monday night at Isagenix’s Founders’ Gala. The awards night followed.

TuesdayHot, Hot, HotCelebration was at the heart of

Tuesday morning’s general session as Associates opened the event with a conga line. The Caribbean flavor only foreshadowed the announcement of Isagenix’s Adventures in Paradise Con-test. Hard-working Associates who

Carol Poon, Margaret Ip and Cathy Tsang (left to right) from Isagenix’s Hong Kong office enjoy mingling with North American Associates.

“This is my second year coming. Last year’s Celebration drove me here again. This is a happy place to be.

“You better make sure you’re here next year. It’s great for building your business. It’s a great product.”

Linda Thomas, Calif.


IsaDermix Hand & Body Hydrating Cream Quenches Thirst for New Skincare Product

Isagenix now has more ways to replenish your body by way of skincare. Isagenix Executive Vice President Kathy Coover unveiled the company’s new IsaDermix

Hand & Body Hydrating Cream during Sunday’s general session at the 2007 “Chang-ing Lives” Celebration.

The all-natural cream contains botanicals, antioxidant vitamins, minerals and moisturizing actives. With its light formula, the product is designed to nourish the skin and improve its elasticity.

New Isagenix million-dollar-earner LeeAnn Jackson demonstrated the cream. “My skin just drinks this up!” she said “This is the first soothing, rich cream I’ve used that has no greasy residue, so I can use it every day.”

“The skin is the body’s largest organ; therefore, it needs to be nourished on a regu-lar basis in order to keep it looking healthy,” Kathy Coover explained. “It’s ideal for the body, especially the hands and feet, to help hydrate the skin—leaving it silky smooth and luminous.”

Other benefits include helping to fight environmental aggressors and helping to preserve the skin’s natural skin renewal process and moisture barrier.

earn the most points July 9-Dec. 30will embark on a seven-day cruise to the Caribbean islands (see inside front cover).

Senior Vice President/Chief Market-ing Officer Liz Harvey announced the new Sports Pak and Meal Replacement Pak, designed to make it even easier to build a business (see inside back cover).

It was then time to sit back and have a good laugh as world-famous author of Men Are from Mars, Women Are from Venus John Gray enlightened everyone on building successful relationships (Page 23).

FinaleAt the Tuesday afternoon final Cel-

ebration 2007 general session, 100-Pound Club members were honored on stage for their accomplishments.

This recognition ceremony held even

greater appeal when Jim Coover told his personal story of struggling with weight in years past. “I don’t often share this story, but I want to today,” he said, showing never-before-released pictures of his former, fuller self.

Then President of International Operations Warren Te Brugge made of the most anticipated announcements of the event: the official opening of New ZealandandAustralia(Page14).

Commitment and goals closed Cele-bration 2007. However, Associates con-tinued celebrating all through the night at Al Jarreau’s concert, Jimmy Smith’s party and hotel room events.

But most importantly, the celebration continued in the hearts of Associates as they returned home from Celebration 2007 with renewed passion for Isagenix and its life-changing products.

Top: top earners flood the stage and ramp up enthusiasm about the wonderful busi-ness opportunity Isagenix offers.Above: Jim Pierce tells Associates of his dedication to create a scalable infra-structure to support a multi-million dollar company.

Pricing:SuggestRetail=$24.95Wholesale=$19.95BV=16

“Ahhh,” coos LeeAnn Jackson as she proves that the new IsaDermix Hand & Body Hydrating Cream feels great.

“It was awesome. I thought last year was the best, but this year’s topped that. I’ve pre-registered, and I’m ready for next year. I can’t wait. I can’t even explain what [those who didn’t attend] are missing. You have to be here. When you are here, you feel it. It’s just the most amazing thing. You just have to come. That’s my advice. You will not regret it.”

Anna Miños, Texas


How to Build a Massive and Successful TeamImagine having a team of 30,000

Associates. Sound impossible? Not for high-income earners Lenny Evans and George Ruiz who shared their tips during the “How to Build a Massive, Sucessful

Team” breakout session at Celebration 2007.

How’d they do it? Persistence, hard work and one simple acronym: RAW – always be ready, able and willing.

“You need to be ready to change, take that opportunity, learn, and be coachable,” Lenny said.

Lenny prompted audience members to write down names of people they’ve been intimidated by in recent years.

“If you know someone, even if you are a little afraid to talk to them…they are part of your warm market,” he said. “Treat everyone like they can be the one. Know why? Because anyone could be.”

George stressed the importance of always keeping a list of potential members with you. “If a name comes to your mind, write it down. There is a reason that name came to your mind,” he said.

Another important step is to share your own story with passion and enthusiasm because it’s not what you say, but how you say it, Lenny pointed out.

“When you believe in something, you’re believable. When you kind of believe, you’re kind of believable. When you don’t believe, you’re unbelievable,” Lenny said.

Celebration Breakouts

George Ruiz (top) and Lenny Evans (bottom) tell the crowd business-building tips.

How to Run a Successful “Cycle

of Business”To build your own massive

team, George Ruiz recom-mends following these six simple steps to running a suc-cessful “Cycle of Business:”

Usetheproducts1.

Share the products 2. and the business

Follow up3.

Ask for referrals4.

Teach others5.

Repeat the process6.

“It’s that easy. When you understand this cycle and follow it, your business will keep growing and growing,” George said. “It really works. Just look at my life.”

“I feel renewed, refreshed, and I feel like I’m ready to start over again in my business. I’m taking it a lot more seriously now. One main thing I learned from the breakout sessions is that Isagenix is not about me. It’s about how Isagenix is helping others.

“everyone needs to come regardless of their status. You need to be here just for the associations, the synergy and the meetings.”

Nelson Grady, Texas


Luna Pang says Isagenix gives everyone a chance to be successful.

Celebration Breakouts

Team Compensation Plan Made SimpleDon’t fully understand Isagenix’s Team Compensa-

tion Plan? No problem. During one of Celebration 2007’s breakout sessions, high-income earners Renata Lee and Luna Pang, accompanied by President of International Operations Warren Te Brugge, said the plan’s five ways to make money promoted teamwork and a generous in-come.

“The comp plan has made Isagenix a very successful company, driving it to a multi-million-dollar company in just over five years,” said Renata Lee. “Why not ride the wave of what will become a billion-dollar company?”

“The compensation plan is so simple, it’s generous, and it rewards team building,” said Luna. And to deepen her point she joked, “I’m here, I’m Chinese, and I’m working with two blondes.” Luna was referring to Renata’s and Te Brugge’s hair color.

The trio then went on to explain the details of the plan.

“This session helped me to realize how things are going to work internationally,” said George Whitlow of St. Louis, Mo.

Added Susan Baurers of Fullerton, Calif., “I think you need to hear more about the compensation package to really get energized and charged up about Isagenix.”

Why not ride the wave of what will become a billion-dollar company?

– renata Lee{ }

“Celebration 2007 was totally awesome. It’s committed me to build my team better and made me have a bigger commitment to my financial future and my health.

“Those who didn’t come missed out big time, and I’m going to get them here next time. This event is what inspires us to keep going and build our team.”

Cindy Sweeten, Utah


Keep it simple—that’s the key to home presentations and setting appointments, according to top income earn-ers Cindy Heugly and Jay Bennet in the “Team Building Through Presentations” breakout session.

“I do up to 217 home presentations per year, and the strat-egy can be compacted into three easy steps,” said Cindy.

The three steps Cindy uses are:1. Keep it simple2. Study, teach, learn3. Have fun

Knowing your products and realizing that not everyone is well-versed in nutritional cleansing are important factors to any home presentation. Cindy said using the Cleansing and Fat Burning System as a guide to getting others inter-ested in Isagenix is ideal because of its versatility.

She explaned it’s a common mistake to act like an expert on Isagenix products. Directing others to the Isagenix Web site, CDs and the array of literature the company provides, are all ways to allow those interested to hear from experts on a more in-depth level. The key is to be duplicatable.

“Remember, when you come to someone’s home as a pre-senter, dress semi-casual—that way people relate to you better,” Cindy said. “And do not serve anything elaborate, because people feel they have to duplicate anything you do if they want to become home presenters themselves. Not everyone likes to cook!”

Jay Bennett picked up on Cindy’s guidelines by adding his approach to the mix. He said, “My passion is training, so when setting phone appointments, I use an easy three-step system as well.”

Jay Bennett’s approach:1. Connect2. Set up an appointment3. Follow up immediately

He believes that sharing your own Isagenix story works, but he is also sure to ask questions.

“I immediately ask someone what he or she is interested in—health or wealth—then I know what to focus on,” he explained.

Team Building Through Presentations

As a mother of six, Cindy Heugly knows the key to a successful home presentation is to keep it simple.

“This event has rededicated me. It’s making me want to get out there. I believe in myself more, and I want to get my people here next year. I feel so bad for those who didn’t come. I’m dedicated to bringing at least two people with me when I come next year.”

Lini Liechty, Utah


Do you know people interested in losing weight or be-coming healthier, but who are not interested in fattening up their wallets? It’s hard to believe that after profound re-sults with nutritional cleansing, some still hesitate to take advantage of the opportunity.

Draped in magician costumes, million-dollar earners Su-san Sly and Kirk Metz illustrated through skit and meta-phor that the trick to creating business partners is in an extraordinary product experience.

“The magic lies in the relationship,” said Susan Sly. “Sometimes you have to slow down to speed up. Take the time to create an excellent experience for a person.”

“It’s important to set up the foundation for an extraor-dinary experience,” said Kirk. “That foundation creates a powerful relationship. Then, use that foundation to work through fears.”

Susan and Kirk taught that successful Associates not only had to work through their own fears, but also the fears of others.

Kirk added, “Part of releasing fear is visualizing the fu-ture. What does it feel like when you cross the stage to get your 3-Star pin? Connect to that emotion, then use that feeling of success to operate in the now.”

“The balloon part of the breakout session moved me to tears,” said Judy McDaniels of Calif., as she described the event. “We blew our fears into balloon and hit them into the air. When the multitude of balloons came down, my job was to help someone else get rid of fear. We all popped our ballons at once. By popping the balloon I helped someone through his or her fears. And someone else helped me.”

And… Presto! Your Product Users Are Business Builders

Kirk Metz and Susan Sly perform a little magic to show how simple it is to turn product users into business builders.

Isagenix Opens Quebec, Nova Scotia and New Brunswick Isagenix’s official opening of Quebec, Nova Sco-tia and New Brunswick kicked off Aug. 25 at the Delta Montreal Hotel. More than 300 Associates attended the event, which featured Co-founders Jim and Kathy Coover as well as top Isagenix leaders Carole Taylor, Peter Oelmann, Mark Perlstein, Isabelle Benoit and Jim Rhoades.

Isagenix Associates can also say “bienvenue” to Québécois versions of the Isagenix Website, Associate Back Office and marketing materials. Have questions about performing business in Quebec, Nova Scotia and New Brunswick? We’ve got answers. Log into your Back Office, click “Library,” then “Quebec FAQ”.

“Celebration has been great. I’ve learned a lot and made new friends. I came because I want to learn about this business, share this product with other people… and I want to be a millionaire.”

Dori Rose, Utah


IsaBody Challenge Finalists Wow Attendees

Attendees at Celebration 2007 were awestruck as 25 IsaBody Challenge finalists, chosen from more than 2,200 participants, took center stage. Each finalist’s “before” and “after” pictures were nothing short of stunning. Their hard work was rewarded with more than $100,000 in cash prizes—only add-ing to the transformation of their lives.

To qualify for the contest, each participant had to register, use Isagenix products, submit “before” and “after” photos, and write a 250- to 500-word essay about their Isagenix experience.

“To all who participated in this Challenge, thank you for the smiles you gave us, and for the lumps in our throats as we saw your pictures and read your incredible stories,” said Director of Marketing Joel Bikman just before announcing the winners.

“The idea behind the IsaBody Challenge grew out of Kathy’s and my com-mitment to create an opportunity so that everybody could have an even greater incentive to set new goals to follow an Isagenix program,” said Presi-dent and CEO Jim Coover.

According to the judges, it was a truly difficult task to choose the contest winners from among so many inspiring stories. The winners in each category were:

Grand Prize WinnerMark Macey “I choose to live!”

Overall Couple1st Place – Jeff and Alissa Boris“We have a newfound passion for life and each other!”2nd Place – Sammie Kennedy & JP Richards 3rd Place – Eric and Amber Hooton

Men ages 18-391st Place – David Waselyshen“It’s hard to believe that only 15 short weeks ago I was obese.”2nd Place – David Godsey3rd Place – Adam Velez

Isagenix millionaires help present (and guard) the cash prizes given to the IsaBody winners.

“This was my first Celebration. It has inspired me, motivated me, and excited me. Those who didn’t come missed a great opportunity. They need to get here next year.”

Joan Collins, Texas


Women ages 18-391st Place – Shawna Johnston2nd Place – Jennifer Brewer3rd Place – Michele Sweat

Men ages 40-551stPlace–ZaneTerry

“I stayed focused on my goal and watched as the pounds literally melted away!”2nd Place – Daniel Martin3rdPlace–DerekZral

Women ages 40-551st Place – Carole Epstein

“I have found great satisfaction in introducing people to Isagenix, knowing that once they become familiar with the program, they will enjoy the benefits I am already receiving!” 2ndPlace–WandaZeman3rd Place – Joyce Holman

Men ages 56 and older1st Place – Stephen Pulliam2nd Place – Banty Hoover3rd Place – Fred Tissington

Women ages 56 and older1st Place – Donna Ortoli

“My body is the shape I live in and Isagenix has shaped the way I live.”2nd Place – Dina Moor3rd Place – Wilma Godsey

In each category a first-place ($5,000), second-place ($2,000) and third-place ($1,000) prize were awarded, except for the grand prize, which included $10,000 and a $2,500 Las Vegas shopping spree with the Coovers.

Isagenix also held an internal IsaBody Challenge at its Home Office in Chandler, Ariz. The $5,000 first-place winners were Spanish Customer Service Representative Fernando Elzy and Compliance Representative Roxanna Sepulveda.

Due to the overwhelming positive response from the IsaBody Challenge, Jim announced there may be another one soon. “The thousands who entered eclipsed even our wildest expectations,” he said. “The IsaBody Challenge has been an incredible suc-cess—everyone who participated is a winner.”

Chicken Soup for The Healthy

Soul a Hit

During Sunday’s general session, Vice Presi-dent of Marketing Rick Despain announced the newest version of Chicken Soup for the Healthy Soul featuring stories “inspired by nutritional cleansing” with Isagenix products. Within a day all 7,500 copies available in the “World of Isagenix” store quickly sold out.

Each inspiring story highlights benefits of nutritional cleansing, such as weight loss, finding better body image and improved per-formance. Many stories include “before” and “after” pictures.

“Sharing this booklet is like having the best of the Weight Loss Hall of Fame right in your hands. And, it’s a lot more than just weight-loss stories,” Rick said.

Chicken Soup for the Healthy Soul can be or-dered from your Back Office for just $20 per 10-pack. This powerful prospecting tool can alsobesoldatretailfor$5.95each.

“Celebration was everything I expected and much, much more. everybody needs to come because it does keep you motivated, pumped up and knowledgeable. Those Associates who didn’t come need to get here next year.”

Luann Harrison, Houston, Texas


“It was everything I was told it was going to be and more. I learned you can really tap into what’s going on with this global improvement in health and wellness. When I get back home, I’m going right to my Web site and clicking on the international option. That’s the thing I learned that is very important.

“You are guaranteed to get something you can use in your business when you come. Hands down.”

Ray Jones, Md.

Opening In the Land Down Under

The next stop for Isagenix’s nutritional cleans-ing revolution is New Zealand and Austra-

lia. The announcement of the launch, an awaited event at Celebration, was followed by a show of indigenous Australian music and dance. These countries will be open for business by Sept. 10, announced President of International Operations Warren Te Brugge. “TheAustralian andNewZealandmarkets are

mature and network-savvy countries,” said Te Brugge. “They give us the opportunity to build a successful business in not only these markets, but also in future markets as we expand across the Asia Pacific region.”

Te Brugge added, “Our initial step into Asia Pacific was Hong Kong, and these two additional countries reinforce our decision to create a strong presence in the Asia Pacific region.”

He also presented David Nomchong as general manager of Australia and New Zealand opera-tions. “Nomchong is the right Aussie for the job,” he said. “He brings talent, the right attitude of ser-vice, and experience.”

“The time is right to share Isagenix’s phenom-enal products with the people of these two great countries,” said Isagenix President and CEO Jim Coover. “Isagenix will continue impacting lives worldwide.”

Last March Isagenix successfully expanded into Hong Kong, the company’s first international ex-pansion outside North America.

If you’d like to learn more about the exciting Isagenix opportunity in Australia, New Zealand, Hong Kong or other countries, e-mail [email protected]. An FAQ has also been posted in the Associate Back Office library, under “Business”.

Warren Te Brugge announced Australia and New Zealand are next on Isagenix’s global expansion plan.

Music and dance helped celebrate the announcement.

David Nomchong was named general manager of the two countries opened.

Doing Business in Australia and New Zealand from Afar

What’s the perfect tool to help you build your team in Australia, New Zealand or Hong Kong? IsaLeads! Not only can this online tool help you track leads and generate more leads in any country, but it now also allows you to produce your own Web meetings. Go-ing virtual with your business is the right decision to make for taking advan-tage of Isagenix’s global opportunity!

Sign up for IsaLeads now at www.isaleads.com.


“This Celebration was the best we’ve ever had. I loved the lighting and the stage work. I so thrilled with how everything flowed. everything segued so beautifully. I believe in my heart that the more people you have here the better chance you have for building momentum with your teams and the more success you’re going to have. You’ll have a common table to draw from that you’ve been feasting on for several days. I had 18 people that I work with here and it was just fun. It’s the people who make the difference.”

Irene Smith, Midvale, Utah

Being recognized on stage as the Grand Prize Winner of the IsaBody Challenge during Tuesday’s general session

at Celebration 2007 not only commemorated the end of one extraordinary journey, but also marked a new, healthier, hap-pier life for Mark Macey and his family.

“When I was 400 pounds, I lived a life in denial,” said Mark. “I was restless at night from the weight, so much so, that my wife had to sleep in another room. Even still, I had a distort-ed image of my weight and health. I had given up.”

With a loving wife and seven children, Mark is a man with a lot to live for. He works hard as a bus driver to provide for his family, but everything was a struggle for him when he was at his heaviest. Then the hard truth hit him one day, and something incredible happened.

“My 21-year-old son Jordan, with tears in his eyes, came to me and told me I needed to do something so that I could be around for my kids,” Mark said.

At Celebration, Mark’s son, along with many in the crowd, shed tears of joy when Jim and Kathy Coover presented him with a prize of $10,000 and a $2,500 shopping spree with themattheCaesarsPalaceForumShops.Weighinginat278pounds—114 pounds lighter than before the Challenge—Mark beamed with confidence.*

He recounted how his friend, Associate Marilyn Dennis, introduced him to Isagenix on March 4, 2007. That same day he decided to become an Isagenix Associate. “Marilyn no-ticed my distress and took action. Her energy made me want to begin reclaiming my life. I committed to a journey toward health,” he said.

Just four days later Mark signed on for the IsaBody Chal-lenge.Unlikethetypicalstory,Marktookthingsastepfur-ther. He wanted the support of his hometown in British Co-lumbia, Canada and spent many hours collecting signatures of encouragement—more than 1,600 of them!His picturesspeak a thousand words about his enthusiasm, spirit and dedication toward achieving a better life.

During Mark’s shopping spree, he took his winnings sitting down. Before Isagenix, Mark had not been able to sit down, cross his legs and take off his shoes at night. Instead, while standing, he had to bend uncomfortably to remove his shoes. Not only did Mark buy a sleek pair of new walking shoes on theAug.8event,hesatdownandeasilyslidthemonandoff.The accomplishment moved others in the store.

Mark is still working on what he calls “reaching optimum lightness,” but is well on his way.

*Results may vary

Mark Macey’s two sons Derek and Dustin (left) fit into the slacks he was wearing just a few months ago.

Mark Macey’s Amazing Journey


“I’m just overwhelmed with the energy. I felt that there was a lot of love talked about and I think that’s what the products are about: changing people’s lives by loving them enough to teach them about the freedom from obesity and how to increase their wealth. You need to do whatever it takes to get here next year. We jumped over every hurdle to be here, and I’m glad that we did.”

Camille Venezia, Las Vegas, Nev.

Isagenix million-dollar earner Don Nooner

pumped up the Celebra-tion crowd as he put on a free throw shoot-ing extravaganza during the Childhelp Basketball Fundraiser Challenge prior to Monday’s gen-eral session. In the end, this 69-year-old man ac-complished an incred-ible feat: making 421 out of 561 free throws in 30minutes—far surpassing his original goal of 150.

“I feel great!” Don exclaimed after completing his last basket. “I can’t wait to beat my accomplishment next year.” Former Harlem Glo-betrotter Bobby Hunter and two Associate volunteers helped keep Don stocked with basketballs during the event.

More important than sinking baskets was Don’s pledge to donate $5 for every shot made and $10 for every miss. After all was said and done, his personal contribution amounted to more than $3,500. Many Associates also pledged $5 for every basket he made.

A lifetime fan of basketball, Don said his height prevented him from competitively playing basketball while in school. However, his skill and persistence eventually landed him a spot on the Senior Olympic team where he won a medal his first year. Although his days of com-peting are now over, he still practices shooting hoops on a daily basis, which prepared him for the basketball challenge.

“Making baskets is just like building an Isagenix business,” says Don. “Find out how it works, then just do it over and over again. One basket at a time. And focus… don’t be distracted from what’s around you—just keep your eye on the ball.”

Don Nooner Nets More Donations for CHILDHELP®

Millionaire Don Nooner doubles as superstar as he sinks hoops to raise money for Childhelp.


“The love was unbelievable. This is my fourth convention. It seems like we attract the perfect people; the right people at the right time. For those who didn’t attend, you missed a lot. It was unbelievable.”

Scott Venezia, Las Vegas, Nev.

More Than $200,000 Raised for Childhelp®

For the love of a child, Isagenix and its Associates opened up their hearts and raised more than $200,000 at Celebration 2007 for Childhelp, a non-profit organization dedicated to the treament and

prevention of child abuse. Between Don Nooner’s basketball free throw fundraiser (see story opposite page), the Childhelp con-

certandthesilentauction,IsagenixAssociatespledgedordonated$58,000.JimmySmith,Chairmanofthe Childhelp concert, added another $15,000. To top it off, Isagenix executives contributed an additional $135,000.

“What an amazing event!” said Childhelp Vice President of Corporate & Chapter Relations Sarah Ro-driguez. “The entire Childhelp family is so thrilled with the results and enthusiasm generated from the event. We are so thankful.”

The concert, which took place after the concluding Celebration 2007 session Aug. 7, featured seven-time Grammy Award winner and musical great Al Jarreau.

Isagenix’s affiliation with Childhelp began in June 2005. Over the years Isagenix’s founders and top executives have made regular generous contributions. In addition, 50 cents from the sale of each IsaKids Essentials(seePage18)willbedonatedtoChildhelp.In January 2006, Isagenix solidified itsmission to help children by allowing IsagenixAssociates to

contribute via their monthly Autoship orders and employees the ability to donate directly from their paychecks.

Al Jarreau brings perfect harmony to the stage while raising money at the Childhelp Benefit Concert.


“Celebration was awesome. It’s so important to just show. Get off the couch and get back in the game.”

Tommy Sablosky, New York City

With the introduction of IsaKids Essentials, Isagenix may be to

blame for keeping Fred Flintstone* in the Stone Age and Scooby-Doo* in the doghouse.

According to Chief Science Officer Bill Wheeler, Ph.D., IsaKids is the most

complete children’s multivitamin mineral on the market. He backed up this bold statement by comparing its ingredients to the leading brands.

“One uses aspartame; the other uses corn starch and syrup. They both use artificial colors F, D and C,” said Dr. Wheeler. “But that’s not what scares me. Look at what’s in them: No zinc, no copper, no manganese and only 40 percent vitamin A. These are supposedly the best. And what scares me most is that when I read the label of this one, it says, ‘Keep out of reach of children.’” Unlike the leadingbrands, IsaKids “contains 100percent

DailyValuefor16essentialvitaminsandminerals,”saidDr.Wheeler. “And by the way, it’s also the only children’s mul-tivitamin in the world that contains the spark plug of life, IsaLyte [trace minerals].”**

In addition, he explained the chewable tablets are all-nat-ural and contain xylitol—an important ingredient also not found in leading brands.

“In 11 clinical trials, xylitol was shown to reduce ear infec-tionsandcavities inchildrenby80percent.InSweden, it’sused in chewing gum for preschoolers,” said Dr. Wheeler.**

“I was excited when Jim and Kathy told the research team at Isagenix, ‘We want you to develop the children’s multivi-tamin. Be sure it is the best.’ They didn’t say a multivitamin, they said the multivitamin.”

IsaKids Essentials will also be included in Isagenix’s new IsaKids Nutrition System. The system—designed to help children maintain a healthy weight as well as provide nutri-tion for strong bones, brain function, eyes and teeth—also includes an IsaLean Shake (chocolate or vanilla), IsaFruits a box of IsaLean bars (peanut crunch flavor) and an activity book.**

“Every kid needs IsaKids,” said Dr. Wheeler.Isagenix will donate 50 cents to Childhelp for every bottle

of IsaKids Essentials sold.

* THE FLINTSTONES and Scooby-Doo and all related characters and ele-ments are trademarks of and © Hanna-Barbera. FLINTSTONES Complete and One-A-Day® Kids Scooby-Doo Plus Calcium are registered trade-marks owned by Bayer HealthCare on licensed for its use.

** These statements have not been evaluated by the Food and Drug Administration. These products are not intended to diagnose, treat, cure or prevent any disease.

Kjersti Cote’s children (left to right), Zach, Alexa and Tyler, taste test IsaKids Essentials and exclaim, “It’s delicious!”

Dr. Wheeler uses his “lightsaber” and “research vehicle” to point out how IsaKids Essentials surpasses leading brands of children’s multivitamins in quality.


“It’s an amazing, amazing experience. You can connect with people. You see the love in the room, and once you have that in your heart you know you can go around and spread the good news because everybody is looking for it. You learn you have to really trust yourself and stand up for what you believe and speak out loud. Once you know that everybody will follow you. We have an outstanding product and outstanding ethics. Attending Celebration is a life-changing experience for everybody.”

Nicole Constain, New York

Isagenix is front and center in Success from Home mag-azine’s just-released September issue. This issue—fea-

turing Isagenix’s nutritional cleansing systems as well as insightful articles on Isagenix Associates, products, the 100-Pound Club, company history and more—provides valuable third-party credibility for Isagenix and why it’s one of the fastest-growing companies in North America.

“This magazine clearly indicates to the world that Is-agenix is a major player in the direct selling industry, and that we’re here to stay,” said Isagenix President and CEO Jim Coover. “This is another powerful sales tool that helps tell the Isagenix story to the world.”

Distributed monthly at bookstores nationwide—in-cluding Barnes & Noble, B. Dalton, Borders and Hast-ings—Success from Home targets home-based business owners by featuring direct selling companies. Last year Isagenix was featured in Your Business at Home.

You can order Success From Home at a discount for only $35 per 10-pack by logging into Your Back Office or by calling 877-877-8111. Last year’s Your Business at Home featuring Isagenix is also still available to order.

Spotlight Shines on Isagenix

If you’re serious about maximizing 1. the success of your Isagenix business, you must put Success from Home on your Autoship. You should be receiving at least 10 copies a month.

Be sure to include your name and 2. phone number on your magazine cop-ies. (I suggest you put a label on the front, lower right-hand corner and on the back side of the DualDisc.)

Get in the habit of handing these 3. magazines out everywhere you go—net-work marketing is all about numbers.

Place at least five magazines in var-4. ious office waiting rooms, and keep five copies with you at all times.

Share how stories from the magzine 5. have changed your life.

Isagenix’s revolutionary nutritional cleansing systems, 100-Pound Club and up-and-coming Associates are the highlights of September’s Success from Home magazine.

5 Keys for Using Success from Home Magazine to Build Your BusinessBy Larry LantieriDirector of Field Development


“I’m so delighted that I came. I’m pleased to say we brought almost 100 people from the New York area. We built even better relationships and we learned so much. It’s been such a tremendous lift for us. I learned to just keep the business simple. Isagenix has really put out first-class tools that commu-nicate. We have to be a real champion in using those tools. I want to have 500 people come back to this event next year. Celebration is a lot of learning, a lot of entertainment, a lot of connection, and just a lot of fun. F-U-N, fun. be here next year.”

Bill Constain, New York

Health Experts Validate Isagenix’s Products

bill Wheeler, ph.D. “Isagenix’s dedication to providing ‘no-com-promise products’ is equaled by its dedica-tion to perform ‘no-compromise research,’” said Isagenix’s Chief Science Officer Bill Wheeler, Ph.D. “I’m used to asking for twice as much money as I need for research be-cause I expect my number to be cut in half. But when I asked Isagenix for twice as much, it was approved! Now we’re in the process of interviewing universities for a long-term partnership.”

becky Natrajan, m.D. After being asked what made Isagenix differ-ent, Becky Natrajan, M.D., answered, “How many of you been through the yo-yo dieting roller coaster? Traditional diets are bad for the body. Our system is balanced. As the products help your body grow stronger, it’s a catalyst for creating good health.”*

Dennis Harper, D.O. Asked what got him started with Isagenix, Dennis Harper, D.O., answered, “If you just follow the program, it’s so easy to see what takes place. It’s balanced and provides high-grade protein.”

Cynthia Watson, m.D. “The key is to develop a lifestyle where you eat healthy, cheat sometimes if you need to, and then cleanse with Isagenix,” says Cynthia Watson, M.D. “For the challenged, pre-cleanse for up to four weeks with just the IsaLean shakes.”

Tom mcNeilis, ObGYN“With obesity becoming an epidemic these days even for children, it’s important we make sure our kids get the best nutrition,” said Tom McNeilis, OBGYN. “I recommend IsaLean Shakes and Soups, IsaFruits, Isagenix hemp seed, and now the new IsaKids for children.”

John Gray, ph.D.“All Mars Venus products are great for kids. Try presenting them in different forms, such as Mars Venus cookies [Page 23]. The Su-per Minerals help create more optimal brain chemistry and can be given to kids with Mars Venus Super Cleanse and apple juice, which provides less sugar than most soft drinks and fruit drinks.”*

Tony O’Donnell, N.D.“I’ve seen just about every [nutritional] prod-uct in the marketplace, and a lot of them I wouldn’t even give to my dogs,” said Tony O’Donnell, N.D. “Isagenix has products that are bioavailable, backed by research, and help people get well.”

marilyn Territo, C.e., C.m. “We only used the best ingredients available for the Hand & Body Hydrating Cream,” said Marilyn Territo, C.E., C.M.

Jim rhoades, nutritionistNutritionist Jim Rhoades related a conversa-tion he had on the telephone while in a gro-cery store line, which led others in line to ask for his contact information, “What is Isagen-ix? It’s a wonderful body cleanse with a side benefit of weight loss. Does it tastes good? Yes, you get to pick chocolate or vanilla.”

After an introduction of the impressive credentials that make up Isagenix’s Scientific Advisory Board in Monday’s general session, the health experts answered questions about products and gave information on how Isagenix is safe and effective.

* These statements have not been evaluated by the Food and Drug Administration. These products are not intended to diagnose, treat, cure or prevent any disease.


“I would have to say this is one of the most awesome parties I’ve ever been to. I’ve seen so much love, so much passion. This is a place where people help people. Something I’m really proud to be part of. The first thing I’m going to do when I get home is spread the love. Second, I’m going to show people how to take their bodies back, first physically, then financially.”

John Barksdale, New York

Tons of Weight Loss

Family of Four Now 329 Pounds Lighter*

The four members of the Cheslick family have lost a combined total of 329 pounds using Isagenix products.* Equally im-

pressivearetheresultsof16-year-oldChristina,wholostenoughto become a member of Isagenix’s 100-Pound Club.

“We know that when you lose a lot of weight, you need to buy new clothes,” Kathy Coover said to the Cheslicks while they were on stage at Celebration 2007. Tears followed along with hugs of gratitude as she then presented each family member with $500 to shop for a new wardrobe.

Here are the impressive weight-loss results for each Cheslick family member:Claudio(son)lost62pounds*Wayne (father) lost 72 pounds*Alison (mother) lost 75 pounds*Christina (daughter) lost 120 pounds*

*Results may vary.

Thirty-nine members of the 100-Pound Club were on stage at Cel-

ebration 2007. Many showed off their former clothes—which they’re much too small for now—and shared stories of how their weight loss has changed their lives.There are currently more than 80

individuals who have lost 100 pounds or more after following the Isagenix Cleansing and Fat Burning System—a statistic that sets Isagenix apart from the competition.*

Isagenix Co-founders Jim and Kathy Coover also took a moment to honor Kim Olson. “Kim’s photos have been seen everywhere, and have also in-spired a lot of people to lose weight,” said Kathy.

Christina Cheslick “before” (above) and “after” (below) — 120 pounds lighter!*

Kathy Coover with the Cheslick family (left to right): Christina, Alison, Wayne and Claudio.

Kim Olson shows off her Isagenix muscles.


“Celebration 2007 was awesome. It definitely motivates and inspires you. It makes you want to get the rest of your team here.”

Kate Collins, Cresson, Texas

Isagenix proudly showcased the talents of many gifted bodybuilders, martial artists,

basketball and soccer players, and other ath-letes who have been attracted to the company over the years.

“There are few areas more demanding than the world of amateur and professional sports,” said Vice President of Marketing Rick Despain. “Such a career takes immense commitment, de-termination and sacrifice, which is why we’re honoring each for being part of Isagenix. They discovered their “Isagenix Edge” through nutri-

tional cleansing, and have increased their stam-ina and energy, along with improved recovery times. Each athlete has a unique, heartfelt story that is inspiring. We are proud that Isagenix is attracting such amazing athletes.”

Each of the featured athletes uses Isagenix to maximize their strength and endurance, as well as to obtain peak performance.

Bodybuilder and personal trainer TL Bartch of Canada said, “To be trained by me, you have to use Isagenix. I am a natural athlete and want others I train to be, as well.”

Martial artists of Isagenix surprised the audi-ence with a rousing round of kicks, punches and poised positions.

“When I was looking for a health and wellness company to supplement my workouts, Isagenix was the only company I heard nothing negative about. It shocked me considering the serious-ness of the products we sell,” said Leon Bap-tiste,amartialartistwhointroducedmanyU.S.soldiers in the Middle East to Isagenix. “All our products do exactly what they claim to do. Hon-esty has been the key to success for Isagenix.”

Holly Middag —GymnasticsLoren Middag—body building, GymnasticsMichael Barker—martial Arts, Tae KwondoNicole Stewart—SoccerDan Morgado—mountain ClimbingSu san Sly—Ironman Athlete

[Isagenix millionaire]Brian Latta—Nascar racing Mi chelle Despain-Hoeger—Olympic

Women’s Luge, brazilian CapoeiraChristopher Hoeger—Olympic men’s LugeMechelle Strange—Fitness Trainer Jeff Boris—Fitness Trainer

Debby Stroman—basketball Bobby Hunter—basketball, Harlem Globetrotters Brian Bailey—bodybuilding Ad am Velez—bodybuilding

[Isabody Challenge Winner]Shelley Morgado—bodybuildingD’Marko Blewett—bodybuilding Suzan Hart—bodybuildingTL Bartch—bodybuildingLeon Baptiste—martial ArtsMaster Fernando Camareno—martial Arts Master Long Fei Yang—Kung FuRyan Despain—brazilian Capoeira

Parade of Champions

Isagenix Athletes Featured at Celebration 2007

Brian Bailey

Adam Velez, TL Bartch and Loren Middag (left to right) Leon Baptiste

Michael Barker & Ryan Despain


“I am so glad that I made it here. It took an effort, and I’m glad I made every effort to be here. I can now speak with so much more firsthand knowledge how amazing the company and the products are. I can tell people that I heard nine of the doctors from the Scientific Advisory board talking about Isagenix. I just have this experience, this credibility that I think will change the conversations that I have.”

Cielito Pascual, Newark, New Jersey

Dr. John Gray Offers Relationship Wisdom to Celebration Attendees

Men Are from Mars, Women Are from Venus author and re-lationship expert Dr. John Gray, who recently became a

one of Isagenix’s newest million-dollar earners, enthusiastically entertained attendees during Celebration 2007 with his frank, hu-morous look at the differences between the sexes.

After discussing the ways men and women can better under-stand each other at home, he offered advice on how Isagenix As-sociates can succeed in business. After all, successful relation-ships at home are a critical component to success in business, he said.

To attain success, Dr. Gray recommended both sexes surround themselves with other successful people.

“We have this idea somebody is more special than us so we think we can’t do it—that’s our biggest block,” Dr. Gray said. “I remember seeing Isagenix millionaires walking across the stage and thinking ‘I can do that.’ If you think you can’t, go have dinner with them. See how ordinary they really are…we’re all like that. Nobody’s perfect.”

Dr. Gray shared his own story about overcoming fear during one of his early public speaking engagements while in his 20s. He was about to deliver a speech on “How to Develop Your Full Mental Potential” when he collapsed and fainted in front of the audience.

“My knees started shaking uncontrollably, and I just fell down,” he recalled. “Have you ever seen someone faint? It looks like they just died. These people must have thought this poor kid just died in front of them.”

Acknowledging fear is the first step to overcoming it. Dr. Gray overcame his fears, which opened the door for him to achieve more success.

“Look at me and how comfortable I am. I can just talk for hours and hours. I’m so comfortable in front of groups because I over-came fear in my 30s,” he said. “I can’t stress enough how impor-tant it is to overcome your fears if you want to achieve success.”

Healthy Family Recipes By Andrea Frank Henkart, Psy.D. (c)

Mars Venus IsaCookiesBy Sherrie Nattrass of Mesa, Ariz. & Dr. John Gray of Mill Valley, Calif.

Ingredients2 scoops mars or Venus SuperFood Shake1 heaping tablespoon extra virgin, organic coconut oil1/2 cup finely chopped nuts or 1 scoop Isagenix hemp seed

Directions1. Place two scoops of Shake in a bowl. 2. Add melted coconut oil to Shake, and stir to create a thick batter that resembles cookie dough. 3. Add chopped nuts or hemp seed.4. Line a cookie sheet with wax paper. With a spoon, drop dough onto the wax paper to form cookies the size of 50-cent pieces. 5. Freeze for 20 minutes for cookies that are out of this world! Note: To really make things interesting, be sure to let your guests know which cookies are from Mars and which ones are from Venus.

If you would like to see your Isagenix recipes in print, please e-mail them to [email protected].

The Mars Venus Guide to Achieving Success


Lenny Evans Raises the (Re)bar for All

Famous for intense breakthrough processes that drive personal growth “deep into the DNA” of his students,

Executive Training Consultant David Wood issued a test of body, mind and spirit at Celebration 2007.

On behalf of all in attendance, high-income earner Len-ny Evans accepted David’s challenge. But when the end of a steel-rebar shaft was placed directly on the soft part

of his bare throat, the 5-Star Golden Circle Crystal Executive was notably afraid. Conquering his fear, however, Lenny roared and charged into the steel.

David charged from the opposite end to meet Lenny in the center with a grand embrace. The champion was in tears.

“What is it that normally stops people from taking even the smallest steps to success?” David asked his audience. “Fear! What’s fear? It’s anticipation of pain. Is it real or imagined? Fear exists only in our imagination. We make it up.”

Bending the rebar, explained David, was a metaphor for overcoming life and business obstacles by concentrat-ing on goals. “If your mind is confused and distracted by fear, it’s impossible to bend the bar, but by focusing 100 percent on your commitment, you can,” he said. “Now it’s your turn to focus on your success by bringing your entire team to next year’s Celebration.”

Within an hour afterward, during the subsequent break, attendees responded to David’s challenge by taking advantage of a two-for-one event special and purchasing morethan4,000ticketsforCelebration2008!

Dozens also flocked to congratulate the hero, whose throat was still red and sore. “I’ve never done something like that before,” Lenny said. “I feel absolutely alive!”

Prove your own commitment to success by attending the Isagenix 2008 “Commitment to Greatness” Celebration. To purchase tickets, log into your Back Office or call 1-877-877-8111.

Fear exists only in our imagination. We make it up.

— David Wood

David Wood (left) and Lenny Evans (right) demonstrate how obstacles can be overcome by focusing on success.


Those who’ve trained with me un-derstand my trainer-student phi-

losophy: When I’m on stage, I go as a student first. You see, as I teach, I always discover something new; I always learn and grow. In order to do so though, I must be willing to see, feel, hear and re-ally listen to my students and then be willing and open to share those lessons, so others on a similar path can learn with me. As a family, we can all grow together.

Now, as I look back on my experience as Master of Ceremonies for the 2007 “Changing Lives” Celebration, my heart floods with beautiful memories…mem-ories that speak of courage, inspiration, heart, family, passion, leadership, tal-

ent, joy and growth. I look back with gratitude as I realize that those three days have changed my life forever.

I learned many things. I learned that in our future events we will plan to cre-ate even more time for those special people whose stories make Isagenix great—such as stories of triumph over financial and physical odds. We will ask more questions from more leaders such as, “How did you achieve your success?” I learned that although we have so much to share, in the future we will al-low more time to breathe, network and even go to the bathroom. I learned that

when I’m so busy behind the scenes, it’s impossible to rush on stage and connect completely. I learned again that every person involved in Isagenix is committed to the success of every-one in the field.

I realize that my journey with Is-agenix is just beginning, and that this journey offers me an opportunity for growth every single day. I realize how much work we all still have to do. I re-alize that it’s not the amount of money we earn in Isagenix or the title or rank that we achieve, it’s who we become because of our journey. That’s what makes this journey together so valu-able and separates Isagenix from any other company.

I think of the countless hours that Kathy, Jim and the Isagenix staff poured into this event—their entire hearts and souls—and I’m filled with gratitude. And yet when I think about Isagenix’s vision, and feel it pulsing through my veins, I realize we still have so much to do to bring nutritional cleansing to the world.

As I witnessed the IsaBody finalists and 100- to 200-Pound Club members lining up to go on stage, I felt humbled and moved. What dignity, strength, pride, unity and love! Then, to my sur-prise, on returning home I spotted one

of our IsaBody finalists meeting with a new prospect in a local restaurant. I could feel his passion for Isagenix from across the room! I could sense his desire to share what we have with the world, and as I watched him, my son came and snuggled in my arms. I reflected back to when we honored this IsaBody final-ist on our stage with his extended fam-ily, and as I snuggled my son, my mind wandered forward to the 2008 “Com-mitment to Greatness” Celebration… and I smiled.

How The 2007 “Changing Lives” Celebration Changed My Life

by David Wood, Isagenix executive Training Consultant

We still have so much to do to bring nutritional cleansing to the world.

— David Wood { }


Awards

Man of the Year 2007Kirk Metz“I think, aside from the powerful nutritional cleansing systems, I succeed here because Isagenix has one of the strongest executive teams I’ve ever seen in any industry.”

Woman of the Year 2007LeeAnn Jackson“I have success because I am Isagenix—I look it and feel it.”

President’s AwardLenny Evans

Spirit of Isagenix AwardJim Rhoades (accepted by his son Jonathan)

Spirit of Isagenix AwardRenata Lee


Staff President’s AwardRhonda Alberts

Hong Kong Ambassador AwardLuna PangVincent JiangSusan Sly David YuenKen Seto

Persistence AwardCheryl Munsey “What an unexpected moment! My goal from age 11 was to be a successful network market-er on stage. Now my dream has finally come true.”

Changing Lives Cash Contest $1000 Winners1st Place: Michael Aruta 164 pts2nd Place: Elizabeth Turgeon 140 pts3rd Place: David Ciccarelli 131 pts4th Place: Jacqueline Maffei 128 pts5th Place: Corine Locke 104 pts

Celebrate in Style Contest WinnersCarole TaylorLisa Iozzi-StevensJimmy SmithRenata LeeJoni Brewer

Field Advisory Board 2007-2008Andrea HenkartJimmy SmithCheryl MunseyCarolyne Rodrigues & Steven BisJohn Charleston & Cecily WrightFaith Barnard & Larry PollockKen & Lisa SetoJimmy SmithKirk MetzLenny Evans

Women of Isagenix 2007Dr. Shoshana BennettIsabelle BenoitShirley BentonSusan BernsteinKim BohlmannKaren BujaciBetsy BurtMichele CastleIndia HoogsKris HortonDanie JolleyBev LessmanBarb Lohnes

Susan Lord ShafferNicole MoranConnie NorleenMary PikeEv ReayKaren RoyNicole StewartRobyn ThomsonCecily WrightLisa Iozzi-StevensBarb AnzaloneDanyell Huffman

Jim Coover thanks 2006-2007 Field Advisory Board members for their service and welcomes 2007-2008 members.

28 SepTember/ OCTOber 2007 ISAnews

June/July 2007 Recognition

June 2007 Top 25 Income Earners

Jimmy Smith, PA1. Renata Lee, CA2. Tony & Randi Escobar, UT3. Carole Taylor & Peter Oelmann, QC4. Kathy & Tom Smith, PA5. Grace Smith, PA6. The RGG Group, CO7. Ken & Lisa Seto, FL8. Don & LaRee Nooner, UT9. George & Adhis Ruiz, UT10. Ron Reid, WA11. Jay Bennett, CA12. Susan Sly, ON13. Peter & Sarah Greenlaw, CO14. Kathy & Bill Hellwig, CO15. Kirk Metz, NV 16. Terry Trecarten, QC17. John Gray, CA18. Sean & Crystal Escobar, UT19. Kathy & Todd Humpherys, UT20. LeeAnn Jackson, FL 21. Todd & Joni Brewer, WA22. Ellen Bradley, CA23. Bonnie Perkins, UT24. Mark Siena, TX25.

Top 20 States and Provinces in Sales Volume

California1. Utah2. Colorado3. Ontario4. Pennsylvania5. Washington6. Florida7. British Columbia8. Quebec9. Texas10. Nevada11. Arizona12. New York13. Alberta14. New Jersey15. Hawaii16. Alaska17. Montana18. Indiana19. Oklahoma20.

July 2007 Top 25 Income Earners

Jimmy Smith, PA1. Renata Lee, CA 2. Carole Taylor & Peter Oelmann, QC3. Tony & Randi Escobar, UT4. Kathy & Tom Smith, PA5. Grace Smith, PA6. RGG Group, CO7. Ken & Lisa Seto, FL8. Don & LaRee Nooner, UT9. Jay Bennett, CA10. Ron Reid, WA11. George & Adhis Ruiz, UT12. Susan Sly, ON13. Peter & Sarah Greenlaw, CO14. Kathy & Bill Hellwig, CO15.

Kirk Metz, NV16. John Gray, CA17. Terry Trecarten, QC18. Sean & Crystal Escobar, UT19. Kathy & Todd Humpherys, UT20.

Top 20 States and Provinces in Sales Volume

California1. Utah2. Colorado3. Ontario4. Pennsylvania5. Florida6. Washington7. British Columbia8. Quebec9. Texas10. Arizona11. Nevada12. New York13. Alberta14. New Jersey15. Hawaii16. Alaska17. Indiana18. Montana19. Oklahoma20.

New Golden Circles4 Star Golden CirclesWarren Lance, BCEddy & Madeleine Lieberman, CO Jeff Stolper, NJ Kyle Vanes, IN

3 Star Golden CirclesMarlin & Mary Dubetz, AK Rick & Paris Kinmon, AK Mary Pike, TX Karen Roy, TX

2 Star Golden CirclesBarbara Curtice, CA Susan Holsinger, IN Kay Marovich, CA

1 Star Golden CirclesDennis Aplin, CA Michael Aruta, FL Steven Bentley, ON Virgie Davis, TX Natalie Griepp, CA Kathy Herrold, ON Deborah Knabenshuh, CA Linda Paton, ON

New Executives1 Star ExecutivesMichael Aruta, FL David Ciccarelli, CA Victor Figalan, CA Bev Lessman, IA Corine Locke, AK Nicole Smith, L.Ac., CA Le Tran, PA WoonHei Yuen, BC David Austin, TX Steven Munn, CT

Crystal ExecutivesMaritza Acevedo-Cortes, PR Greg Arnold, VI David Austin, TX Diann Bengtson, KS Drew Berman, NY Patrick Bismuth, QC Blanche Boren, CO Alissa Boris, ON Jill Bowman, CA Patrick Brittain, NV Corey Cameron, FL Peggy Case, UT Kamchu Cheng, NY Yue hing Cheung, HK Annette Chiusano, NJ Chiu Moon Chow, KP Pamela Clark, AB Pat Clark, CT Dianne Congdon, FL Anne Crandall, UT Sergio De La Vega, PA Cody A. Deal, KS Brenda Dennison, UT Steven Dunbar, CA Robin Dunda, TX Richard Evans, ON Connie Faris, ON Robert Fawsett, AZ Brian Firebaughs, CA Edward Fordyce, PA Karrie Galerno, ON Teresa Gearing, NC Sue Giachello, CA J. Gibbons, CO Cynthia Girard, CA Guadalupe Gonzales, TX Clara Gross, CA Cynthia Hall, NV Barbilee Hemmings, AB Chi Ying Ho, HK Diane Hovey, CA Elsa Howerth, CA Lisa Iozzi-Stevens, PA Lisa Johnson, NC Karen Klay, AZ Stefani Knipp, AZ Brian & Diane Latta, AZ Wai Kuen Ada Lee, HK Curt Lessman, IA Kwing Yu Leung, KP Pauline Leung, BC Yik Fong Leung, HK Betty Lin, NY Esther Lorenzo, QC Mar Lorenzo, ON Katherine Maeda, CA Hector & Maricarmen Maldonado, PR Flor Mancebo, PR Kathleen Mcclure, WA Callie Miller, CA Michele Miller, CA Anthony Moreno, CA Steven Munn, CT Lay Choo Ng, NY Chadwick Nickle, AB Kim & Tim Olson, UT Julio Ortiz, PR Carolyn Page, CO

Annie L Peck, FL Alicia Pina, CO Lisa Possanza, FL Mary Richardson, CA Ismael Rios, PR Dr. Julio & Olga Rosado, FL Charles Russell, FL Ben Sanderlin, AK Kim Sauve, ON Sue Scarth, CA Angie Schwieterman, IN Ken & Lisa Seto, FL Leung Shui Fan, HK Jennifer Smith, NY Anita Stewart, CA Jeff Stolper, NJ Carrie Stone, WA Renee Swisko, CA Eldred Taylor, GA Le Tran, PA Anna Tsai, PA Tracy Tsui, CA Elizabeth Turgeon, AK Teresa VanHoesen, ON Dale Vaughn, WA Mei Ling Wan, HK Karen Webb, PA Donna Wolf, FL Josephine Wong, BC

ExecutivesCarolyn Bryce, AB Patty Cepeda, NY Sharon Hickok, CA Tom Koenig, CA Adam Propper, CT Irene Smith, UT Grace Wasowicz, ON

New Million-Dollar Earners

Terry Trecarten, QC

John Gray, CA

Susan Sly, ON

New Products & Tools

®

New ProductsIsaKids Essentials Supplies 16 vitamins and minerals for your child.Sug. Retail = $19.95Wholesale = $14.95BV = 12

IsaKids Nutrition System Includes new IsaKids Essentials, 1 IsaLean Shake, 1 box of IsaLean Bars, IsaFruits, and fun activity book. Sug. Retail = $119.95Wholesale = $95BV = 70

IsaDermix Hand & Body Hydrating Cream All-natural formula designed to nourish your skin. Suggest Retail = $24.95Wholesale = $19.95BV = 16

Incredible New Options for AutoshipMeal Replacement PakIncludes two IsaLean Shakes, 2 boxes of IsaLean Bars, 1 Ionix Supreme and 1 Want More Energy?Wholesale = $150.00 BV = 100

A savings of $19.70 wholesale when bought as a system!

Sports PakIncludes 1 IsaLean Shake, 1 IsaPro, 1 Ionix Supreme, 1 IsaFruits, 1 box of Want More Energy? packets (15) and 1 box of IsaLean Bars (10).Wholesale = $150.00BV = 100

A savings of $24.70 wholesale when bought as a system!

IsaCalciumNow reformulated. Great new taste!Sug. Retail = $24.95Wholesale = $19.95 BV = 15

IsaLean Soup (Creamy Chicken) 15 ct – packetsIdeal for those busy “cleansers” and for travelers.Cost = $39.95 per 15-packBV = 30

New ToolsSuccess from Home Magazine Isagenix’s newest recruiting tool! Cost = $35 per 10-pack

Welcome Packet �is comprehensive tool is a great way to introduce the Isagenix products and opportunity.Cost = $5 each

Presentation BrochureA perfect overview of Isagenix’s health and wealth opportunities.Cost = $5 per 10-pack

Compensation Plan brochure Cost = $10 per 40-pack

IsaDermix Hand & Body Hydrating Cream flyer Cost = $10 per 65-pack

IsaKids flyer Cost = $10 per 40-pack

Doctors Reveal... The Missing Link CDA compelling, informative discussion on nutritional cleansing.Cost = $10 per 10-pack

Revised Chicken Soup for the Healthy SoulNew stories! Now 48 pages!Cost = $20 per 10-pack

New Web Sites Announced! Check out our two new Web sites to help you build your business: www.DrSpeaksOut.comwww.SixFigureMakers.com

In addition, don’t forget to keep taking advantage of www.IsaMovie.com, which features the “Have it All” video.

For more information, visit your Back Office.

29 ISAnews SepTember/ OCTOber 2007

CO

MM

IT

M

E N T T O GR

EA

TN

ES

S

2008

It’s All Part of Celebration 2008!For those who have ever attended a Celebration, you know the kind of incredible, unique experience that awaits you and any new members of your team.

For those who haven’t, this is your opportunity to get the motivation, the training, and the secrets to success that will provide you a powerful head start on your Isagenix business.

Commit to your greatness. Register for Celebration 2008 now. Registration available in your Back Offi ce.

Get Excited. Learn. Have Fun. Build Your Team.Celebration 2008

isa news sept oct2007

Technology