is your website googleized revised
DESCRIPTION
slides from October 21, 2011 presentation at Wasilla Small Business Development Center.TRANSCRIPT
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Is Your Website Google-ized?: Tips for Small Business
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Agenda
What is Inbound Marketing versus Outbound MarketingGetting Found – Creating Fabulous ContentGetting Found – On-site SEOGetting Found – Social Media PromotionConverting Visitors to Customers
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Outbound Marketing
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What is Inbound Marketing?
Get Found Convert Analyze
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What is Inbound Marketing?
Get Found Convert Analyze
SEOBloggingPromote
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What is Inbound Marketing?
Get Found Convert Analyze
SEOBloggingPromote
OffersCalls to ActionLanding PagesLead Nurturing
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What is Inbound Marketing?
Get Found Convert Analyze
SEOBloggingPromote
OffersCalls to ActionLanding PagesLead Nurturing
Everything!Marketing & Competitors
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Anatomy of a SERP
Map and Location Based
Paid Positions
The 7 Pack
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Anatomy of a SERP
Website Preview
Directories
Take Away – Be optimized in as many channels as possible
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Agenda
What is Inbound Marketing versus Outbound MarketingGetting Found – Creating Fabulous ContentGetting Found – On-site SEOGetting Found – Social Media PromotionConverting Visitors to Customers
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What is Inbound Marketing?
Get Found Convert Analyze
SEOBloggingPromote
OffersCalls to ActionLanding PagesLead Nurturing
Everything!Marketing & Competitors
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Blogging increases website visits by 55%
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Create Great Content by Blogging
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Blogging Attracts More Links
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Blogging Attracts More Visitors
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Take Away: Grow your network by creating more content to get more inbound links.
Create More Content
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Get Into The Writing Mood
Turn email communications into a blog article
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Key Product Information
Share key product information – what makes yours better?
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Videos
Take videoso Eventso Interviewso Processes
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Repurpose Data
Repurpose company data
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Lists and Trends
Create lists of thoughts and trends
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Plan a Mix of Posts
Blog
Videos
?
News
Opinions
Photos
Lists
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Big Blog Projects
Create ebooks with lots of links and information on a relevant topic
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Sweet Stuff
Poke fun once in a while
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Share Relevant Articles
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Balance Your Writing
•Chunked Content
•Hyperlinks
• Images
•Videos
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Pick a Publishing Schedule
Create
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Invest in Blogging
Blogging is best investment you can make.
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Quick Start ….1. 10 Questions2. Comment on other blogs3. Interview some customers4. Create how-to article
It Is Never About You!
Start Writing
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Conduct Keyword Search
o Identify target personaso What keywords would personas use? o Create blog posts with keywordso Find keywords with high traffic but low
competition
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Any Questions?
Creating Content
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Let’s Take 5
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Agenda
What is Inbound Marketing versus Outbound MarketingGetting Found – Creating Fabulous ContentGetting Found – On-site SEOGetting Found – Social Media PromotionConverting Visitors to Customers
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Number of Pages Indexed by Google
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www.Alexa.com
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Optimize Content
Help Search Engines Find Your Content
o 1 Keyword in titleo 2-3 Keywords in texto Include images o Meta datao CTA
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Page Descriptions
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Headings
<h2>A website can no longer stand alone</h2>
<div id="content-header"><h1>Custom Website Design</h1> </div>
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Can Google and People See Images?
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How Old is Your Domain?
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WHOIS information for alaskarama.com :
[Querying whois.verisign-grs.com][whois.verisign-grs.com]
Whois Server Version 2.0
Domain names in the .com and .net domains can now be registeredwith many different competing registrars. Go to http://www.internic.netfor detailed information.
Domain Name: ALASKARAMA.COM
Updated Date: 15-jun-2010 Creation Date: 10-jul-2004 Expiration Date: 01-mar-2013
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25% 75%
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How many inbound links does Google
have?At the time of this report, they had over 1.7 billion! We all can’t really compete with that, but we can try to get quality inbound links!
How many inbound links does Google
have?At the time of this report, they had over 1.7 billion! We all can’t really compete with that, but we can try to get quality inbound links!
Inbound Links
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Any Questions?
On Site SEO
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Agenda
What is Inbound Marketing versus Outbound MarketingGetting Found – Creating Fabulous ContentGetting Found – On-site SEOGetting Found – Social Media PromotionConverting Visitors to Customers
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Promote in Social Media
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800 Million and Counting
Each “FAN” has an average of 300 “FRIENDS”
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Most Valuable Channels
Source: 19 Marketing Experts Share Tips and Insights - http://bit.ly/i4Q9Jq
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Blog + Social Media
Promote all your content through Facebook and other social media
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Business Updates
Mini press releases
12:1
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Contests
Use Apps or NotesBe Creative
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Data
Share unique facts
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Events
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Fun
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Helpful Tips
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Like Me
Like Me!Share with your friends.
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Answer Questions
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Comment on Books
•Books that your target audience might benefit from reading•Link to Amazon
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Different Strategies
Don’t send the exact same thingout to all your social media outlets
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Static Facebook Pages
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Zen
Commit to enlightenment and make a point to provide
Content that does not add to the noise.
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Engage Your Audience
•End in a question•Use “You” and ”Yours”•Keep It Short
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Engage Your Audience
•Post in High Traffic Times•Respond Promptly•Address Fans by Name•11 a.m. seems work best
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Promote Your Facebook
•Email Signature•LinkedIn•Twitter•Articles•Events•All other Social Media•Printed Materials
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Things To Do Right Now
1.Create a Business Facebook Page
2.Put “Follow Me on Facebook” on your email signature
3.Find blogs to follow in your industry
4.Schedule time to create a Social Media strategy
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Do I have to do all these things?
Exponential Growth
Blog
SEOSocial Media
More trafficMore links
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Why Blog?
Exponential Growth
Blog
SEOSocial Media
More trafficMore links
Even more trafficEven more linksMore content
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Any Questions?
Promote with Social
Media
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Agenda
What is Inbound Marketing versus Outbound MarketingGetting Found – Creating Fabulous ContentGetting Found – On-site SEOGetting Found – Social Media PromotionConverting Visitors to Customers
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Capturing Leads – Calls To Action
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Capturing Leads – Landing Page
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Any Questions?