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TRANSCRIPT
I S Y O U R S TA F F C O S T I N G Y O U
M O N E Y ?
P R A C T I C E G R O W T H V S . P R A C T I C E
E R O S I O N
www.healthcaremarketinggroup.com
800.258.0702
A R E S TA F F I N E F F I C I E N C I E S C O S T I N G Y O U R P R A C T I C E R E V E N U E ?
✓ Practice receives 25 calls per day = 500/month
✓ 1 in 4 callers leave the call with no action!
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800.258.0702
E M P O W E R I N G Y O U R T E A M E M P O W E R S Y O U R P R A C T I C E
✓ Practice receives 25 calls per day = 500/month
✓ Assuming only 1 of 5 calls is an appointment opportunity
✓ 34% go completely unanswered
www.healthcaremarketinggroup.com
800.258.0702
6 5 % O F PA T I E N T S W I L L N O T B O O K A P R O C E D U R E I N T H E F I R S T P L A C E D U E T O P O O R C U S T O M E R S E R V I C E
✓ Patients felt they were kept on hold for too long
✓ They had to repeat information to multiple representatives
✓ They felt the representative was not knowledgeable or could not solve problems
✓ Responses to patient’s phone calls or emails was too slow
✓ Staff not adhering to the 3-second rule
✓ Long wait times
✓ Patients are rushed
✓ Staff are impersonal
www.healthcaremarketinggroup.com
800.258.0702
D I D Y O U K N O W ?
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94% of MOST MARKETING BUDGETS ARE SPENT PERSUADING A CUSTOMER TO CALL
6% OF MOST MARKETING BUDGETS ARE SPENT ON HANDLING CUSTOMER CALLS
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800.258.0702
A N AT O M Y O F A C A L L
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Introduction
Closing Appointment? or Info
only?
Education What to do next
Exploration Learn about the caller and their
needs
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Y O U C O U L D B E L O S I N G O V E R $ 1 , 5 0 0 , 0 0 0 O F N E W PAT I E N T R E V E N U E P E R Y E A R .
www.healthcaremarketinggroup.com
800.258.0702
BAD PHONE HABITS!
T H E M O S T A L A R M I N G D ATA ?
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40% 4 out of every 10 legitimate prospects slip through the cracks due to poor phone skills.
GOOD NEWS
There’s tons of room for improvement! Only a few changes in phone handling can greatly impact these numbers and increase your booking rates!
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T H E I N T R O D U C T I O N O F E A C H P H O N E C A L L S H O U L D B E R E F L E C T I V E O F Y O U R B U S I N E S S A N D C U LT U R E
www.healthcaremarketinggroup.com
800.258.0702
Did you know that phone calls are 3x more likely to convert than any other type of lead?
C R E AT I N G T H E P E R F E C T C A L L O U T L I N E
✓ Introduce yourself and your practice.
✓ Gather information about the patient.
✓ Get to know the caller.
✓ Investigate the caller’s needs.
✓ Request the appointment
✓ Review key points and close the conversation.
www.healthcaremarketinggroup.com800.258.0702
C O N TA C T U S T O D AY F O R A F R E E S TA F F E VA L U AT I O N A N D F I N D O U T H O W M U C H R E V E N U E Y O U R O F F I C E M AY B E L O S I N G !
www.healthcaremarketinggroup.com
California Office 1223 Wilshire Blvd. Santa Monica, CA 90403 New York Office 105 W 86th Street New York, NY 10024 Phone Number: 800.258.0702 Email: [email protected]
800.258.0702