is your organization ready for social media

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This is a slide deck of a presentation I made 12/2/2008 as part of a panel at a meeting sponsored in Washington DC by the National Association of Business Political Action Committees (NABPAC).

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Page 1: Is Your Organization Ready for Social Media

IS YOUR ORGANIZATION READY TO USE SOCIAL

MEDIA?

Dennis D. McDonald, Ph.D.Web: http://www.ddmcd.com

Email: [email protected] December 2, 2008 for the National Association of

Business Political Action Committees

Page 2: Is Your Organization Ready for Social Media

The focus of this presentation...–... is not on the public's use of social

media.–... is on assessing organizational

readiness to adopt social media.

Page 3: Is Your Organization Ready for Social Media

What good are social media? They...

– ... simplify content creation, communication, & collaboration.

– ... are part of a healthy mix of new & traditional media.

– ... are standards-based, easy to use, always available.

– ... have low start up costs.– ... build on personal & professional relationships.– ... make it easier to locate & share knowledge.– ... help overcome institutional and organizational

barriers.

Page 4: Is Your Organization Ready for Social Media
Page 5: Is Your Organization Ready for Social Media

Adoption challenges are real.

– Command and control. – Public vs. private sector priorities.– Intersection of formal, informal, & secure

communications.– Elusive costs & ROI. – "Is it a dessert topping or a floor cleaner?"

Page 6: Is Your Organization Ready for Social Media

To slay the Resistance Dragon, you must assess the dragon.

Page 7: Is Your Organization Ready for Social Media

11 assessment questions:– What is the organization’s management approach?– How responsive is I.T. to the organization? – How much collaboration already occurs?– How close is the organization to its constituents? – How receptive is the organization to innovation? – Are there specific "pain points"? – How receptive are user demographics?– How engaged is the leadership?– Is the technology easy to use?– How receptive are customers/members/constituents?– Does the organization know how to manage projects?

Page 8: Is Your Organization Ready for Social Media

Conclusions:

– Set specific goals.– Have leadership support.– Focus on real problems.– Use simple technology.– Know your costs.– Be agile, open, and honest. – Change takes time.

Page 9: Is Your Organization Ready for Social Media

Thank you!

Text of presentation copyright (c) 2008 by Dennis D. McDonald, Ph.D., an independent management consultant based in Alexandria, Virginia. • Email: [email protected]• Web: http://www.ddmcd.com• Twitter: @ddmcd